Despite the common believe that branding is only for the ‘big-boys’, it has become a vital part in promoting products and services, no matter how large or small a business is, whether it operates locally, nationally or internationally.
Branding is also important in the process of finding employment, as organisations are getting flooded with applications on a daily basis, often for a very limited amount of job vacancies.
Therefore, in any of these cases branding is the key to success.
Hello and welcome, my name is Naomi Mc Laughlan and today I am going to talk about Personal Branding.
Personal branding is an essential point in standing out from the crowd, because in the process of finding employment or by marketing your own business, branding can increase your options by promoting your distinctiveness.
According to Holloway (2015:12) “People buy people and it’s your personal brand that tells them what they get when they buy you.”
While Hestad (2013:10) notes “Brands help consumers to make decisions. Consumers recognise brands and buy them because they promise to fulfil a need, due to recommendations or based on earlier experiences with the brand. Consumers also buy brands because the brand story connects with them emotionally, it offers them a self-expressive benefit, or they find the brands relevant in a certain cultural context. For entrepreneurs, building a brand gives an opportunity to build a legacy, to be recognised and to attract the best employees who would like to be part of the culture that is building the brand.”
So what do you do? How do stand out from the crowd? And what makes you distinctive? Have you found your unique selling proposition yet?
Hestad M (2013) Branding and Product Design : An Integrated Perspective Farham, England: Gower Publishing Limited
Holloway J (2015) Personal Branding for Brits Third Edition Skipton, England: Spark Ltd
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