Most entrepreneurs and business owners I have met during my 15+ years in business for myself, initially love what they do and all they can think, talk and dream of is to get their products and services out there. Some plan for ages, while others ‘just put it out there’ and finally launch…
Then hits the reality that the competition is much more aggressive/established/quicker/faster/better/more financial stable, as expected and the footfall and demand is lower than estimated. Disappointment, upset and struggle, and often financial trouble load just another brick to the pile and there all it goes out of the window….
Just in the last year I witnessed about 30 stores in our local town center go, some were established ones too, while others where in the 1-5-year bracket. Sad to see them go, one by one…
I strongly believe that one major part that is missing, in most cases, is multimedia marketing and a therefore a consistent communication of benefits potential customers and clients get when they purchase a product or service. However, I have also realized that many business owners do not plan or have a marketing budget, but rather hope that ‘word will spread’ and people will just appear by magic.
So what to do differently? You may think…
Well, from my experience I can say that you need to ‘shout it from the rooftops’ day in and day out. On average it takes up to 7 times until we recognize a brand. Right? And people search online to find a solution for their problem, therefore if your online offering is not ‘up-to-scratch’ – you have lost the battle before they even get to town or find your website!
So here is my offer to you,
my dear entrepreneur & business owner;
Join the Global Brand Strategy Success Club today, so that you avoid all the above and build a sizzling business, with products and services known, loved and trusted around the globe!
Common over, take a look and join!
All the Best,
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