I am currently in the process of re-branding one of my new clients multimedia appearance, which includes to reverse-engineer the website, and to design and produce new header imagery for the website and Social Media, as well as for all marketing collateral. The old header image included a tree, yet since that is a very generic clipart, and this one was in particular, my clients wished for something different.
She loves tree frogs and what they stand for, so I researched tree frog imagery and clipart, but could not find any that may fit the new color scheme well.
This is what I have found and was not happy with…since they look cheap and too generic…
“If you can’t find it – Create it!”
AND SO I DID 😉
So here is how I did it in a few steps, which you can apply to create Your own Unique Clipart;
1. Pick an image you like best
I chose images to start my editing process…
All images have their own advantages; while the first is much more color intense, the second has a transparent background already, which means that you have less editing to do, and the third has a white background.
2. Utilize your Magic Wand Tool or Transparent Background Tool
Depending what type of image you start of with, utilize your magic wand tool, which is available in any good graphic design software toolkit. If you don’t have a magic wand tool, you can use the rubber tool instead, however the outcome may be less professional, as I will show you in the below image;
As you can see, using the rubber tool means that you have to zoom in much more and work a little harder to get rid of the background.
3. Overlay an Art Filter
This step is fairly easy, if your graphic design software includes art filters, however if it doesn’t, you may have to add a 2nd mixed color blend layer on your image instead.
4. Cut out your image by utilizing your Magic Wand Tool or Transparent Background Tool
Rubber Tool vs TBT/Magic Wand
Once again if you have no magic wand tool or transparent background tool in your toolbox, the outcome is less impressive, however if you give yourself time to erase the background, it will work well too. Or if you use an image which has had a transparent background in the first place, you will save time and your outcome may be much better. In any case your image will be unique!
If you are interested in re-branding too, head over to my website to book your 1st Multimedia Marketing Session with me today; http://www.naomimclaughlan.com/more/multimedia-marketing-pr-consulting/
All the Best,
PS: Please LIKE > COMMENT < FOLLOW & SHARE
PPS: We ended up not using the frog after all, hence why I am reusing him here to show you how you can create your own 😉