I know, I know…you may be thinking “…close 2018???..”It’s only mid-October, Naomi?!”
I hear you!
BUT as we only have 75 days left and for many businesses DECEMBER is THE MONTH that CAN MAKE A HUGE DIFFERENCE to the BOTTOM LINE. Whether you sell products or services, focusing and planning on closing the year ahead of time is important!
Utilizing marketing and promotions, as you may already know, is something I am highly passionate about. Without a well-planned and executed marketing campaign, you may be overlooked by potential customers and clients.
I always recommend to my clients not to invest more than 10% of their overall marketing budget into pure advertising campaigns – BECAUSE ADVERTS HAVE A SHELF LIFE!!! Adverts are solely useful to create an initial interest among potential customers and clients, whereby thanks to the Web 2.0, any form of digital-based content marketing campaigns and multimedia will be available forever (or until the platform closes-up -shop or you delete your content).
So instead of wasting your cash on ads, invest the majority to create engaging, relevant and timely multimedia campaigns and utilize your Social Media channels. The greater the amount of content you share, the higher you organic ranking on any search engine will be. Furthermore, most internet sites receive about 75% of visitors from search engines like Google, Yahoo or MSN. Google is the worldwide market leader in the search engine market. Because of this fact it is very important for every business to regularly update your website and to be proactively sharing great content on your website and Social Media pages and connect all sites, to create an information hub for your existing and potential customers and clients.
Today I want to encourage you to utilize the remaining 75 days in 2018 to promote your products and services, to make a BIG BANG!
Let me know what you think! What will you promote over the next months?
Please LIKE – COMMENT – FOLLOW & SHARE!
All the Best,
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