I know, I know…you may be thinking “…close 2018???..”It’s only mid-October, Naomi?!”
I hear you!
BUT as we only have 75 days left and for many businesses DECEMBER is THE MONTH that CAN MAKE A HUGE DIFFERENCE to the BOTTOM LINE. Whether you sell products or services, focusing and planning on closing the year ahead of time is important!
Utilizing marketing and promotions, as you may already know, is something I am highly passionate about. Without a well-planned and executed marketing campaign, you may be overlooked by potential customers and clients.
I always recommend to my clients not to invest more than 10% of their overall marketing budget into pure advertising campaigns – BECAUSE ADVERTS HAVE A SHELF LIFE!!! Adverts are solely useful to create an initial interest among potential customers and clients, whereby thanks to the Web 2.0, any form of digital-based content marketing campaigns and multimedia will be available forever (or until the platform closes-up -shop or you delete your content).
So instead of wasting your cash on ads, invest the majority to create engaging, relevant and timely multimedia campaigns and utilize your Social Media channels. The greater the amount of content you share, the higher you organic ranking on any search engine will be. Furthermore, most internet sites receive about 75% of visitors from search engines like Google, Yahoo or MSN. Google is the worldwide market leader in the search engine market. Because of this fact it is very important for every business to regularly update your website and to be proactively sharing great content on your website and Social Media pages and connect all sites, to create an information hub for your existing and potential customers and clients.
Today I want to encourage you to utilize the remaining 75 days in 2018 to promote your products and services, to make a BIG BANG!
Let me know what you think! What will you promote over the next months?
Please LIKE – COMMENT – FOLLOW & SHARE!
All the Best,
🎄🎄🎄 X-Mas Offer You Don’t want to Miss!!!
🎅 Christmas is coming – 69 days – The Countdown is on!
As business owners we know how important the last month of the year is and what a difference it can make to complete the year with a big bang.
I have created an amazing X-Mas & New Year Calendar Social Media Marketing package for you!…
You can post a fresh new post EVERY DAY for 31 Days to all your Social Media channels.
🎅 25 Animated Christmas Themed & Branded Images
🎅 4 Animated Christmas Themed & Branded Videos
🎅 1 Animated New Year’s Themed Video
🎅 31 Social Media Post Ides, for your daily written articles, to get you started on what to write each day!
Head over to my website, to sign up today; http://www.naomimclaughlan.com/more/x-mas-new-year-s-calendar-social-media-marketing-package/
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My client and friend Anne-Marie Wickham, founder of the Essex Hypnotherapy Centre (www.essex-hypnotherapist.com), interviewed me last Sunday for her web-based show ‘The Ultimate Confidence Show; Life Your Life without Limits’.
We spoke about what helps you to feel ultimately confident and what you can do to increase your confidence.
Let me know what you think, in the comment section below!
All the Best,
P.S.: Please Like – Comment – Follow & Share 😉
Website design and functionality are often misunderstood and underrated! Many websites I come across, appear to have been designed with no clear branding, direction of the customer journey and usefulness alike, which is obviously not helpful when you consider the ROI (Return on Investment) of it. And I am puzzled, how business owners wonder why their websites don’t convert interested prospects into happy customers.
When you think of your own website;
Do you know what’s missing on your website?
A great website offers your prospects, customers and clients a clear consumer journey, which in turn will allow you to utilize your website to create brand awareness and ultimately make sales.
Do you suffer from website shame?
When you are one of the people who are embarrassed to say YES to this question and rather not hand out their website details, you need to do something about it, RIGHT NOW!
Do you even have a website yet?
HELLOOOOO, any business needs a business, no matter what you sell!!! Time to get one now! 😉
So here is my offer for you…
If you are looking for a stunning website, every visitor will fall in love with, I am here to help you!
This introductory offer is only $499!!!
Yes, you read that right! Only $499!!! – However, it will go up to $1500 after August 15th 2018.
I will design a branded website for you, which looks and feels GREAT!
The package includes:
- Up to 10 website pages; incl. integration of imagery, video and text based content integration
- Brand development and/or optimisation
- Social media consultation and integration
Don’t Miss Out! Get a website every customer will fall in love with NOW!
All The Best,
I am currently in the process of re-branding one of my new clients multimedia appearance, which includes to reverse-engineer the website, and to design and produce new header imagery for the website and Social Media, as well as for all marketing collateral. The old header image included a tree, yet since that is a very generic clipart, and this one was in particular, my clients wished for something different.
She loves tree frogs and what they stand for, so I researched tree frog imagery and clipart, but could not find any that may fit the new color scheme well.
This is what I have found and was not happy with…since they look cheap and too generic…
“If you can’t find it – Create it!”
AND SO I DID 😉
So here is how I did it in a few steps, which you can apply to create Your own Unique Clipart;
1. Pick an image you like best
I chose images to start my editing process…
All images have their own advantages; while the first is much more color intense, the second has a transparent background already, which means that you have less editing to do, and the third has a white background.
2. Utilize your Magic Wand Tool or Transparent Background Tool
Depending what type of image you start of with, utilize your magic wand tool, which is available in any good graphic design software toolkit. If you don’t have a magic wand tool, you can use the rubber tool instead, however the outcome may be less professional, as I will show you in the below image;
As you can see, using the rubber tool means that you have to zoom in much more and work a little harder to get rid of the background.
3. Overlay an Art Filter
This step is fairly easy, if your graphic design software includes art filters, however if it doesn’t, you may have to add a 2nd mixed color blend layer on your image instead.
4. Cut out your image by utilizing your Magic Wand Tool or Transparent Background Tool
Rubber Tool vs TBT/Magic Wand
Once again if you have no magic wand tool or transparent background tool in your toolbox, the outcome is less impressive, however if you give yourself time to erase the background, it will work well too. Or if you use an image which has had a transparent background in the first place, you will save time and your outcome may be much better. In any case your image will be unique!
If you are interested in re-branding too, head over to my website to book your 1st Multimedia Marketing Session with me today; http://www.naomimclaughlan.com/more/multimedia-marketing-pr-consulting/
All the Best,
PS: Please LIKE > COMMENT < FOLLOW & SHARE
PPS: We ended up not using the frog after all, hence why I am reusing him here to show you how you can create your own 😉
- Are your readers male or female?
- How old are your readers? What is their age range?
- Are readers married, single, or divorced?
- Where do your readers live?
- What do your readers do for a living?
- What other books/publications do they read?
Develop a profile that includes where they shop, what clubs they belong to, etc.
These elements will help you incorporate these aspects into your book and help you to create targeted marketing campaigns.
2. Know your market;
- What’s the market like for your book?
- Is there a trend out there you’re positioning yourself toward?
- Have you undertaken research into the publications related to this topic/trend?
- Are there any gaps in the literature, your book could fill?
- What’s the future for this market/topic?
- What do you know about trends related to your book/topic/audience?
3. Similar books;
- What else has been published on your topic?
- Have you read the leading books in your category?
- Is your book portraying the topic in a different angle?
4. Getting and staying current;
- What’s going on in your industry today?
- What are some hot buttons?
- What are people looking for?
- What’s next on the horizon for this topic/audience?
- Have you surveyed your target audience?
5. Follow the media;
- What topics are currently covered in the media?
- Do you see a trend being repeatedly covered?
- Is there something that seems to be getting more buzz even if it’s on page six?
6. Talk & listen;
- Talk about your book and listen to potential readers think of it.
- Listen to what book reviewers appreciate and also what they view to be annoying.
- When do you plan to release your book?
- Are you releasing around a holiday or anniversary?
- Could you take advantage of any upcoming event and/or holiday for your book launch?
So you have dreamed of seeing your book published, but you don’t know how to get started?
I am hosting a ‘Publish Your Book’ Workshop which you can view at any time on demand!
The workshop is for you, if you want to;
- Publish a paperback book (or any other form of printed book binding),
- Publish an audio book, or
- Publish an eBook – or all three formats!
You will learn everything you need to know to give your book the final finish and get it published.
Head over to my website to sign up today!
All the Best,
You can do sooooo much more than what would fit into an Infographic, hence why I recommend that you pick up my International Bestseller TODAY!!! 😉
Here is what ‘How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’ is all about and WHY it is ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur.
The book elaborates;
* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.
With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.
Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.
I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs. By doing so, you create a ‘WIN-Win-Win’ scenario.
Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.
The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.
Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Your Help Please!
About the Author
After you have read this ‘How to apply Global Goals’, please leave me your honest review! Thanks
All the Best,
Naomi Mc Laughlan