Work ⓄⓃ Your Business!

Work on your Business Naomi Mc Laughlan

If you are anything like me, you juggle multiple plates at once, always an eye on each and slightly nervous that one may drop… no matter whether you are just starting out with your business, or you have been going for a while.

Profitably operating a business is much more than managing the day-to-day tasks, as the longer you are in the game, you realize that many aspects are interconnected and when one department is not working well, others will most likely be negatively affected.

Your competitors are consistently looking to create better offers too, while customers and clients wants and needs change quickly.

Furthermore, the PESTLE Factors play another major factor, you need to keep an eye on, including political, economical,  social, technological, legal and environmental factors.

Hence, it makes it even more important that you work ON your business and not solely IN your business.

Let me know what you think!

All the Best,

Naomi xxx

P.S.: Do you require help to get all ‘your ducks in a row’? Head over to my website and book your first Business Coaching or Consulting Session with me; http://www.naomimclaughlan.com/more/business-coaching/

P.P.S: Please LIKE – COMMENT – FOLLOW & SHARE

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1 Minute with Naomi Mc Laughlan Video Series

The ‘1 Minute with Naomi Mc Laughlan’, is my new video series, in which I cover one business, multimedia, marketing and PR topic at a time. The aim of the series is to share my view and to help you develop your knowledge in the subject areas covered, as well as give you tips and strategies you can use to start and grow your business.

If you have a topic you would like me to talk about, please comment below, or send me an email; info@naomimclaughlan.com / Subject Line: 1 Minute

Take a peek at the first 5 episodes and let me know what you think!

All the Best,

Naomi xxx

71 Days have already past in 2018! How far have you come???

Naomi Mc Laughlan New York 2018

I am sure that you have set yourself and your business up for success at the end of 2017 by setting goals you want to accomplish in 2018, right?!
So today I am wondering how far you have come, considering the fact that we are 71 days into 2018 today – 1. January 2018 – 14. March 2018 – 71 Days!!!

Have you created a clear map or list of things you plan to accomplish this year?

  • Have you been able to take daily action?
  • Are your goals aligned with your overall vision for your business and life?
  • Are you open-minded to new opportunities?
  • Have you allowed ‘shiny objects’ to distract you?
  • What do you need to change in your behaviour to course correct? Course correct according to the Urban Dictionary (2018) describes “… a process is happening, you would realize improvements are needed so you would make improvement during the process without restarting from the beginning.”

 

I am always happy to ‘hop on a call’ with you and discuss how you can achieve your business goals!

All the Best,

Naomi xxx

Bring Your Vision to Life in 2018

UoC MBA Graduation Naomi Mc Laughlan Watercolour Gif

In life and in business everything happens either with or without your input; if you don’t plan your days, weeks and year in advance, someone or something WILL come along and “demand”/ or ask for your attention – same goes for business; if you don’t map out where you want to be, in let’s say 12 months from now, you will end up somewhere, but the questions is ‘Will you be happy, fulfilled and financially save at that destination?’

As we are about to conclude 2017, I have taken the time to reflect on what worked, what didn’t and where I want to apply change in the upcoming year, to achieve my list of goals.

In grand total, I can say that 2017, for me, was the year of ‘Successful Completion’, as I have been able to graduate not once but twice at Uni, I have been able to complete two new books, while another 3 are already in the pipeline AND one of my three children has achieved his first BIG step at Uni too.

But not all was rosy and happy in 2017, we lost my stepfather this year, 7 years after we lost my mother. Shock and sadness to say the least…And has highlighted for me how truly unpredictable and short life can be.

I have also experienced betrayal of a former friend, yet another wake-up call for me to listen to my inner guidance much more often, as I saw it coming from Day 1 and yet overlooked it for too long!

Life is a roller coaster ride, including ALL the Ups and Downs – hence it makes it even more important to have a clear vision of what you want to achieve for yourself and your family, as well as your business.

2018 is a New Beginning – A New Clean Sheet in YOUR BOOK OF LIFE!

What are you looking forward to? What are your Goals and Dreams? 

Let me know in the comment section below! 

All the Best, Naomi xxx

P.S.: I am here for you! Let’s take your Business to the Next Level! Book you first Pay as you go Business Coaching Session or GO ALL IN and book 3 months Coaching UNLIMITED+ with me today!!!

P.P.S.: Please LIKE COMMENT FOLLOW and SHARE 😉

 

 

Organic Reach through Hashtags

You can increase Your Reach, Traffic and Ultimately Sales, by using Hashtags to your Advantage!

Hashtags are meta tags, which categorize posts on the internet, including on Social Media to make it easier for someone searching a specific topic to find content posts about them.
Using Hashtags strategically and consistently will help you to grow the number of people who can find your brand and buy your products and services.

Hashtags work wonders, especially on Instagram, however, as many accounts use them nowadays it is no longer enough to add a few random Hastags, once in a while, as that will not get you on top of the list.
If you think you need a massive following, you may be surprised to learn that this is not the case.

I consistently apply a Hastag Strategy  (same as I advice all my clients to do) and it has helped me (and them) to increase my reach, following and sales.

Take a look at a few examples of my most recent posts and how they have been positioned;
When you look at them closely, you will see how many posts are in the category, and yet mine are top posts!!! Yours can too!!!

Screenshot_Naomi Mc Laughlan Instagram Top Post Hashtag resourcesScreenshot_Naomi Mc Laughlan Instagram Top Post Hashtag strategy.png  Screenshot_Naomi Mc Laughlan Instagram Top Post Hashtag muenster

Using the Hashtag ‘#Resources,’ for example, has positioned my post #1, in a total of 122,295 total posts!’#Strategy’ has 762,155 public posts and my posts is the #1 Top Post! I have scored Top Post #1 & #2, as you can see with the ‘#muenster’ Hashtag, which is a medium sized city in West Germany where I grew up!

I share all about positioning and how to apply a Hashtag Strategy in my latest book ‘Social Media Marketing: #2 in the Start-Ups on a Shoestring Budget Series’, which you can get via Amazon.
By the way, you do not need to have a Kindle to read the book, you can read it on your phone, online or by using the Amazon app too!

Ready to Read how to utilize Hashtags and soooo much more?

Social Media Marketing by Naomi Mc Laughlan Cover Image

Internationally via Amazon:

http:bit.ly/SocialMediaMarketingbyNaomiMcLaughlanUK
http:bit.ly/SocialMediaMarketingbyNaomiMcLaughlanUS

Have you missed to read ‘Digital Marketing: #1 in the Start-Ups on a Shoestring Budget Series’ ?
Access them here;
http:bit.ly/DigitalMarketingbyNaomiMcLaughlanUS
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanUK
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanDE
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanES
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanFR
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanJP

If your country is not listed, just type in the title and my name and you’ll be able to find it!

All the Best,

Naomi

P.S.: Don’t forget to LIKE, COMMENT, FOLLOW & SHARE

Digital Marketing is a MUST for any business!…

…especially for Start-ups on a Shoestring Budget!

Why?

Because consumers, so your ideal customers and clients included, are going to Google (or use any other search engine) FIRST, prior to making a purchase. AND if they can’t find you, they are neither going to know that YOU, e.g. your business and brand, exist, nor that YOU can HELP them solve their problem.

YOU MUST USE ANY AND EVERY CHANCE TO BE SEEN AND HEARD, by creating as many digital marketing touchpoints as possible, to get KNOWN, LIKED AND TRUSTED! And to ALWAYS stay top of mind, otherwise you will be forgotten in no time.
The general goal in Digital Marketing is to leverage your efforts, hence it is important to carefully make choices about the most ideal platforms and creating the most appropriate campaigns, to successfully reach as many people, within your target market, as possible.

There is no better way to reach many consumers at once in a fairly low-cost way.
Digital media and Social Media is changing on an ongoing basis, as technologies are being developed consistently, along with new online and mobile applications, tools and best practices, therefore I think that learning about the topics covered never stops, as long as it keeps changing.

So, shall we get started? Great!

Read on, in my latest book;

🅓🅘🅖🅘🅣🅐🅛 🅜🅐🅡🅚🅔🅣🅘🅝🅖 : #1 in the Start-Ups on a Shoestring Budget series!

Digital Marketing 3D Book Cover 1

Chapter Overview;

Chapter 1 Digital Marketing aka Electronic Marketing defined

Chapter 2 Best practices of PPC (Pay Per Click) campaigns

Chapter 3 How to create successful SEM and Banner campaigns

Chapter 4 How to Improve your Search Engine Optimization (SEO)

Chapter 5 How does Social Media fit in?

Chapter 6 E-Mail campaigns as a Marketing Tool

Chapter 7 How to evaluate Digital Marketing Campaigns

Chapter 8 The Hosting of Corporate Presentations and E-Shops

Chapter 9 Mobile Internet as a Tool for marketing on the Go

Chapter 10 Securing Your Digital Infrastructure

Chapter 11 Intranet

Chapter 12 Let’s talk Digital Marketing Strategy

 

✨Never struggle with your again❗️

 

Get you copy on Amazon:

http://bit.ly/DigitalMarketingbyNaomiMcLaughlanUS
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanUK
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanDE
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanES
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanFR
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanJP

If your country is not listed, just type in the title and my name and you’ll be able to find it!

All the Best!

Naomi xxx

 

What does applying Global Goals actually mean for Businesses?

What does applying Global Goals actually mean for businesses?

A few days ago, someone in my business network commented under a post of mine, which was a link to my latest Amazon International Bestseller ‘How to apply Global goals to Your Business; ‘ The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’.

What I quickly realized was that he misunderstood the meaning of ‘Global Goals’, based on his comment, which was “I don’t apply global goals. They’re totally irrelevant to my very local business of photography. I need people to be with me. Not on the other side of the world. Otherwise how do I take their photos?” (see below).

What he meant was internationalization, which in short refers to trading abroad.

 

GlobalGoalsConversation Sensored Naomi Mc Laughlan

That’s, of cause, not meant when looking at Global Goals, but instead it is the common term most people use to refer to the UN’s 17 Sustainable Development Goals (aka Global Goals or SDGs).

My main thought was, ‘Wow! There are still business owners who don’t know anything about Global Goals and how to apply them to their business, hence take neither ownership, leadership nor value the opportunity that presents itself.

By the way, this post is not meant to name and shame anyone, hence why I covered the persons name. It is rather a realization what still needs to be done; which is to spread the word about the necessity and opportunity of applying Global Goals.

Learning about the Global Goals, yet still considering that only multinational enterprises should concern themselves with the topic at hand, is in my opinion a failure.

We are ALL in this together!!! We all have the responsibility, especially as business owners, big and small, as well as as citizens in our communities alike. And, NO, we don’t have to try to apply ALL 17 SDGs, but rather make an informed choice based on what applies to our business or living environment, business aims and practical considerations. It is a matter of Pick & Choose – Then consistently APPLY.

There are many great examples, of businesses who apply Global Goals, which show leadership roles in their industries, hence this reflects positively back how consumers perceive their efforts. Meanwhile it raises standards and improves our lives on a society level, as well as has a considerable positive impact on the environment .  Even small scale projects can make a huge difference for the people involved, from the free meal for a homeless person, beach clean-ups or providing free education or medicine to war torn countries and everything in between. Applying Global Goals starts at home, hence why any business can get involved and make a difference. 

How to apply Global goals to Your Business by Naomi Mc Laughlan Advert

I invite you to read or listen to my book, not because I NEED or WANT to sell more copies, but rather because it appears that more people need to learn about how to get involved, which is dear to my heart!

I am giving away a FREE 1to1 1h Business Strategy session for every purchase, so that I can further assist you in planning your approach to applying Global Goals. In case you have purchased my book or audio in the past, I extend this offer to you as well! All you need to do is send me a copy of your receipt to info@naomimclaughlan.com / Subject Line GLOBAL GOALS, so that we can book you in for your FREE Session.

Let me know what you think in the comment section below!

All the Best,

Naomi xxx 

P.S.: Here are a few direct links, to make it easier for you. however the list is obviously limited, but my book is available from any Amazon branch, an the audio book version is available at Amazon, Audible and ITunes.

Amazon UK 

Amazon US

Amazon Germany

Amazon France

Amazon Spain

Amazon Japan