Ultimate Success Smackdown!

Ultimate Success Naomi Mc Laughlan

Goal setting is the true secret to success in any area of life. But although setting a goal may seem simple, achieving it is usually another question altogether.

Why is that?

Because you will never achieve your goals unless you: (1) know exactly what you want, (2) are passionate about your goal, and (3) have a solid, realistic plan of action. This is what marks the difference between nebulous dreams and wishes – and truly achievable goals!

Many obstacles and challenges will fly right in your face when you’re going after a goal.

Here are 5 Time-tested Methods that will Help get the Success You Deserve;

1. Know exactly what your goal is

Your first job is to discover exactly what your goal is. What will achieving that goal really look like? Be as specific as possible about exactly what your desired end result is. Your success will be a measure of your clarity – since an achievable goal plan cannot be created around a nebulous “dream.”

If your goal is to create a more successful business, what will that look like? Are you thinking in terms of simply hiring someone else to give you more free time? Are you looking for a very specific monthly profit? Or can your goal be best expressed in terms of a certain lifestyle?

Regardless of what you want, the best way to get it is to first clarify exactly what you want in as much detail as possible. This can be hard work. But without a clear mental picture, you’ll never have the focus required to achieve your goal.

2. Be willing to pay the opportunity cost aka “entry fee”


Success takes dedicated planning and effort. In a way it’s like building a house. In the beginning all you have is a rough concept. Then you develop a complete set of plans – and you immediately move closer to success. The same is true of creating a better lifestyle, or a more successful business.

But there’s always an *entry fee* to be paid for success.

The entry fee?

Creating more success in your business may mean less recreational time. Writing your own book may require less TV. Being closer to your children may require adjusting your work or social activities.

It’s the “full glass” deal. If your life (your time) is already full to the top, there’s no room for something new. The entry fee is carving out the time to create that something new.

3. Focus on your goal every day

I’m sure you probably want to achieve your goal as fast as possible. That’s why clear mental focus is so very important.

Consistent daily focus is absolutely necessary to “burn in” the new neural pathways you need to create your new goal. Without daily focus, the old mental habits that have kept you from your goal will continue to take over.

This happens automatically – since these old habits replay 24/7 deep in your subconscious mind. The only way to override subconscious anti-success messages is to consciously focus on what you DO want – and build new neural networks!

That’s why success is an every-day event.

Re-commit to your goal every day. Don’t let your goal take a back seat to the daily tasks and distractions that will try to take over. Life WILL try to get in your way. Just get, and stay, on course every day. Focus on your goal, and on success!

4. Get passionate

One of the most powerful tools in your “success tool box” is having real passion for your goal.

Why passion?

Because intense passionate desire for your goal will help you burn in those new neural pathways even faster. Many, many scientific studies have shown that intense emotion (passion) is a key success tool.

PLUS (and this is really a *big* plus), intense passion will also help you rapidly override any inappropriate old “failure messages” stored in your subconscious mind.

5. Take consistent action

In many ways, actually taking action can be the most difficult step. Successful goal achievement is built by taking one small action after another.

Let me know what you think!

All the Best,

Naomi

P.S.: Book Your 1st Business or Multimedia Marketing Strategy session today!

Happy International Women’s Day – #BeBoldForChange

Happy International Womens Day Naomi Mc Laughlan

Hey Beauty,

Are you the celebrating International Women’s Day?

Are you Bold for Change?

I hope you are, not just because that’s is this year’s motto…

Many women, myself included, often feel under enormous pressure, including having to be pretty and smart, a good daughter and sister, a great mum and an amazing wife, all at the same time…and yet, I guess what we all need to hear is that WE ARE #ENOUGH!

In light of today’s special day, as well as part of my #GlobalGoal campaign, I have created a 4-part series on “Support Global Goals Equal Rights of Education” for girls and women. Enjoy 😉

Therefore, it is up to all of use to help forge a better working world, one that is more inclusive, a gender equal world!

All the Best,

Naomi xxx

P.S.: Have you #Read or #Listened to my latest International Amazon Bestseller yet? Learn How to apply Global Goals to Your Business today!

HOw to Apply Global Goals to Your Business Image collage Naomi Mc Laughlan

No Phone & No Refund!!! EBay & PayPal Error – Lesson in BAD CUSTOMER SERVICE

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Let me tell you how I have received the MOST Outrages Customer Service EVER (by the way the issue is still not resolved, so I am warning every customer’s in good faith of purchasing something right now over both platforms!

I purchased a phone on the 15th February 2017, a seller refurbished LG G3, for my son for £105,99, via EBay. Although the phone was advertised as “Grade A -‘Great Working Condition’ – 12 Month Warranty – UK seller”, the Wi-Fi would not connect. I contacted the seller, requested a return due to the error, which he accepted and I send the phone back.

The return process seems to work all fine until then…

I waited for the refund…but nothing happened.

I contacted PayPal three times via phone, as well as via email and each time I was told that the refund is in process and I should receive my money back no later than the 1st March.

Today, I contacted PayPal once again, and was seriously asked by the advisor “So you NEED your money back?” Oh so is it wrong to want money back on a rightfully refunded item then???

The lady could give me no date, but shared with me that I am not the only customer waiting on a refund, as ALL refunds around the 15 February 2017 are put on hold or ‘Pending’ due to a technical issue, which may or may not be resolved soon. When I asked her for a specific date, I could expect my funds to be back in my account, she could not state a date, as she said she did not want to disappoint me.

OMG!!! Seriously?!! Customer Service at its finest!

I also contacted the seller today, but no response yet.

Next, I contacted EBay, only to be told by the customer advisor that there is not much they can do, as in their system the case is closed and I have received my refund on the 22nd. NOT!!! He actually gave me a Payment Transaction ID and asked me to contact PayPal again, so that they can help me ‘locate’ the refund in my account summary!!! Really? So all I need is a code and THEN I can SEE the transaction???

Nope, of cause not. Because there has NEVER been a REFUND! —PENDING UNTIL….

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If you run a business with such dreadful customer service, be advised; customers may WARN others about the really, really bad experience and may chose other service providers for their next transactions instead!!

Have you ever experienced any issues with EBay or PayPal, I am happy to hear about it, so leave me your comments below! If we don’t call out bad service, IT WILL NEVER CHANGE!!!

Will keep you updated.

Until then.

All the Best,

Naomi xxx

Beat your Competition

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Whether you run your own business or you are an employee, doesn’t really matter if you seek to stand out from the crowed, because you will be rewarded either way.

Our working environment has become ever so competitive, hence globalisation which has brought us positive advantages, as well as challenges. Outsourcing work to overseas locations has become the norm and that has the side-effect of many local employees having been laid off. Or, you find that some business to business (B2B) deals are now made with firms which are able to offer lower prices than you, as their general operational costs are lower, especially HR costs. And yet, this is your chance to shine; simply by improving your skills, knowledge and resilience.

You can beat your competition by making yourself non-replaceable. If you complete tasks at a better quality, at an increased speed and in an overall professional manner, you will indeed have greater opportunities to get promoted faster and keep your employer not only happy but also positively impressed or create raving fans of your products and services and retain happy customers and clients.

Here are 5 Rules on How to Beat your Competition

1. Use all the time at work, to actually work. Don’t stay longer than agreed upon at lunch time or delay delivery of your products or services.  Be punctual at all times.

2. Plan ahead and finish tasks as planned. Try to be on top off all activities, at all times.

3. Educate yourself. Stay informed about what is going on within your company, as well as within your sector and industry. Become the ‘Go-to’ person in your field.

4. Invest time and other resources to improve your skill set and knowledge base. Take part in all internal training events, participate in seminars and workshop that can teach you industry specific expertise.

5. Plan your future consistently. Where would you like to be one year from now? If you want to be promoted or grow your business, learn about what you need to do in order to get that promotion or increase your customer base, grow your market or even diversify your product or service line.

Let me know what you think in the comment section below.

All the Best,

Naomi xxx

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P.P.S.: Do you want to GROW Your Business? Great! Achieve your dream faster and more efficient; Book your first strategy session today!

 

Unlock Your Natural Creativity

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We all have the power to be creative. It’s part of our natural make-up as human beings. The trouble is that, too often, we sabotage our natural creativity. Lack Creativity? …

Here are 7 Ways to Unlock Your Natural Creativity

1. Don’t Make Assumptions.

Assumptions are examples of lazy thinking. We simply don’t wait to get all the information we need to come to the right conclusions.

Tip: When you feel yourself wanting to draw conclusions, just wait until you have all the information.

2. See Things from Other Points of View.

A truly open mind is willing to accept that, not only do other people have other just as valid points of view from theirs, but that these other points of view may be more valid.

Tip: Don’t have a monopoly on how things are. Things aren’t always what they seem. Be ready to consider other points of view.

3. Avoid Yo-Yo Thinking.

Some people tend to have a tendency to swing from a highly positive mood one minute to a highly negative one the next, all because of what they see in front of them. It’s like a yo-yo: up one minute, down the next. It’s far healthier to stay neutral and not let emotions get the better of you.

Tip: Remember that things are rarely as good – or as bad – as you think they are.

4. Get Rid of Lazy Thinking Habits.

Habit can be a major stumbling block to clear thinking and another example of laziness.

Tip: Don’t think that, just because things happened in a certain way once before, that they will happen like that again.

5. Don’t Think Like an Old Person, Think Like a Child.

Research shows that the number of synapses, or connections, in the brain is greater in a child of two than in an average adult. The reason for this is that, while a child of two has no limiting world view, as adults we do. It’s like a sculptor who starts off with a large block of clay, more than he needs, and then gradually removes the clay as he moulds his sculpture. If we use our brain like a child, accepting everything without judgment, we can actually halt and reverse the brain ageing process.

Tip: Don’t worry about the myth of age. With the right stimulus and a passion for learning, you can actually improve your brain’s powers.

6. See The Detail as well as The Big Picture.

You may know the poem by John Godfrey Saxe called “The Blind Men and the Elephant”. This tells how six blind men of Indostan go to see an elephant and each try to work out what it is from touching it. One blind man touches the tusk, another the trunk, another the tail, and so on. Of course, not being able to see the whole elephant, they come to wildly different conclusions.

Tip: Try to keep the big picture in front of you while looking at details. It will help to put everything in its proper place and context.

7. Think for Yourself.

Taking time out to think is still frowned on in many organizations that prize activity over creativity. People who work in creativity-constrained organizations are likely to think the way they are supposed to think, or as others think, or as has always been the way to think. It’s like the blinkered thinking that Hans Christian Anderson describes in his story of “The Emperor’s New Clothes”. Everyone in the land refuses to see that the emperor is naked and has been duped into believing he is wearing a splendid costume for his coronation. Only a young boy who has been ill and not party to the cultural brainwashing can see the truth and cries out: “Look, everyone, the Emperor is wearing no clothes!”

Tip: Don’t let others tell you how to think. When others ask your opinion, tell it to them straight.

Once you make these 7 techniques part of your habitual thinking patterns, you will amaze yourself with how easy it is to come up with fresh, innovative and creative solutions to all of life’s problems.

Let me know what you think in the comment section below!

Please LIKE > COMMENT > FOLLOW & SHARE

All the Best,

Naomi

 

Interactive Communication through Videoblogging & Live Video for Your Biz

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Web 2.0 or better known as Social Media has not only emerged to share personal views and ideas, but can also be utilized for business purposes, which of cause isn’t news, its common practice.

However, while many individuals have become quite popular through videoblogging or vlogging on a regular basis, not many entrepreneurs and business owners have discovered this to be a great opportunity to present their services and / or products in a two-way conversation and engage interactively with their viewers.

Videoblogging is the next generation of posting ideas and products over the internet, especially because you can do so via Google+ Hangout or Facebook Live, while it simultaneously gets recording. Everybody knows about blogging or sharing content in another multimedia way. While a recorded video is great, and pictures say a thousand words, videoblogging exceeds that by far.

Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you video blog on a specific topic, create a great headline and write a keyword rich description, you can increase the interest of your target market.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.

Now on the web, much content is still static or pre-recorded, but if you post something that is mobile and interactive, you will most likely catch attention. Now imaging your product parading in all its royalty through videoblog. You’ll get orders in no time.

If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. As long as you know how to use your camera, and have downloaded the mobile apps of the Social Media platforms, you can create a Facebook or Instagram Live cast. Your viewers can interact with you by commenting in the chat box, while you are able to prompt them to ask questions about your service or products.

Invest in a good web camera, although in most cases you can use your smartphone placed on a tripod. Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation. So if your room is dark, you may choose to film outside to get natural light, otherwise you can get affordable a ‘Selfie Ring Light’ that attaches to your phone or a more sophisticated large studio ring light. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Sounds are as important as videos on a videoblog; you could just use your phones headphones or get a wireless microphone with transmitter and receiver, which usually comes with a clip, to create an even more professional broadcast. Or is you record your videoblog via webcam your PC, laptop or Mac will record your voice most likely anyway.
If you go ‘Facebook or Instagram Live’, there is of cause initially no editing involved. Lucky you! – Every video is live cast is recorded, which means you can download the video in HD quality afterwards, and edit anything you wish to change, before uploading it as your vlog to your video sharing platform, e.g. YouTube.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Also, YouTube, for example, offers you free editing within your video editor dashboard.
Lastly, the more creative you are in presenting your product or service to the market, the more you are likely to succeed. Videoblogging offers an interactive way of selling, because your customers can get involved. You instil in them the advantage of your goods. And at times, those are enough to make a sale.

 

Let me know what you think in the comment section below.

Also, please don’t forget to LIKE COMMENT FOLLOW & SHARE

All the Best,

Naomi

P.S.: I am happy to assist you in building the business you desire and deserve, so if you require  Business & Multimedia Consulting and / or Coaching, check out my website for more details or send me an email to info@naomimclaughlan.com.

SEO – How to select Search Engine Keywords

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As you surely know Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords, aka Search Engine Optimization or SEO.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! Traffic pulling up to your front door…But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how consistent or even aggressive your marketing campaign may be, the right people may never get the chance to find out about it.

So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the centre of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity, while some will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword; the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “London job listings” and “London IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until you find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyses consumer behaviour in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better leads.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work – and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Don’t forget to LIKE < COMMENT < FOLLOW & SHARE

All the Best,

Naomi

P.S.: You require Business & Multimedia Marketing and PR Coaching or Consulting? Check out how I can assist you today!