STOP WASTING YOUR ADVERTISEMENT BUDGET!

Stop Waisting your advertisement budget Naomi Mc Laughlan

Many small #businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the #money invested should gain the desired outcome.

There are some common mistakes small businesses and #professional service providers make when designing and posting the advertisement, which leads to the failure of the #advertisement;

#Bigger is #better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a #health#magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the #customers in mind, find out how many readers they have and the cost they ask for posting the ad. #Special deals are offered by them from time to time and can only be found by watchful eye.

It is estimated that everyday people are subjected to around three thousand#commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also #focus on the uniqueness of the product and how it is better compared to the competitors’ product.

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. #Call of action (CTA) is the final job of the advertisement.It should call for information, or visiting the #store or even visiting the online store. The message should sound confident and clear.

Need help with your advertisement? I am #happy to help! You can book an initial Multimedia Marketing & PR Consulting session for business owners and entrepreneurs, for only $99

All the Best,

Naomi xxx

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Why Biz Owners need to care about Global Goals

If you are an entrepreneur or business owner, I invite you to check out my #New Book;

How to apply Global Goals to Your Business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals

Global Goal Book Cover image

Yes, it is #paper #free available for pre-order for only £2.10 at Amazon UK or Amazon US for only $3.02! It is, of cause, available anywhere in the world, just type in the title in the search bar, when you live somewhere else, and you should be able to order it from there.

 

 

 

 

 


In addition, I have addressed the question ‘WHY’, we all need to care about Global Goals. By the way, if you are not aware of what Global Goals are, please refer to one of my other blog posts on the topic of #GLOBALGOALS, and then come right back!

 

Let me know what you think!

Please LIKE, COMMENT, FOLLOW & SHARE!

All the Best,

Naomi xxx

 

Dare to build a Global Brand?

Global Brand Strategy Success Club Naomi Mc Laughlan

Most entrepreneurs and business owners I have met during my 15+ years in business for myself, initially love what they do and all they can think, talk and dream of is to get their products and services out there. Some plan for ages, while others ‘just put it out there’ and finally launch…

Then hits the reality that the competition is much more aggressive/established/quicker/faster/better/more financial stable, as expected and the footfall and demand is lower than estimated. Disappointment, upset and struggle, and often financial trouble load just another brick to the pile and there all it goes out of the window….

Just in the last year I witnessed about 30 stores in our local town center go, some were established ones too, while others where in the 1-5-year bracket. Sad to see them go, one by one…

I strongly believe that one major part that is missing, in most cases, is multimedia marketing and a therefore a consistent communication of benefits potential customers and clients get when they purchase a product or service. However, I have also realized that many business owners do not plan or have a marketing budget, but rather hope that ‘word will spread’ and people will just appear by magic.

So what to do differently? You may think…

Online sales Naomi Mc Laughlan

 

Well, from my experience I can say that you need to ‘shout it from the rooftops’ day in and day out. On average it takes up to 7 times until we recognize a brand. Right? And people search online to find a solution for their problem, therefore if your online offering is not ‘up-to-scratch’ – you have lost the battle before they even get to town or find your website!

So here is my offer to you,

my dear entrepreneur & business owner;

Join the Global Brand Strategy Success Club today, so that you avoid all the above and build a sizzling business, with products and services known, loved and trusted around the globe!

Common over, take a look and join!

All the Best,

Naomi xxx

P.S.: Please Like, Comment, Follow & Share

 

Donut Peach & Raspberry Jam

Once again we have been experimenting with some yummy food; super sweet and juicy donut peaches and raspberries, which we have transformed into jam 😉

Peach Jam Naomi Mc Laughlan

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Peach Jam 2 Naomi Mc Laughlan

Donut Peach & Raspberry Jam

1.4kg Peaches

125g Raspberries

1kg Jam sugar (with apple pectin) or Caster sugar

Instructions

Step 1 Rinse the peaches, then half them and take out the stone, cut them into little chunks and put them in a large sauce pan.

Step 2 Rinse the raspberries and add them to the peaches.

Step 3 Bring the peaches and raspberries to the boil and simmer gently for about 15-20 minutes, stirring frequently.

Step 4 Add the sugar to the pan and stir until dissolved. Then boil rapidly for about 15 minutes or until the jam has reached setting point.

Step 5 Allow the jam to cool down for ca. 15 minutes, then fill it into clean, (sterilized) jars.

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All the Best,

Naomi

Make more profit by spending less

Increase profits Naomi Mc Laughlan

Whether you are in start-up or growth mode, as an entrepreneur or business owner your aim will be the same; increase profits and reduce expenses. Therefore, it is always a wise strategy to consider, analyse and monitor all overhead costs, especially the ones that reoccur on a regular basis, as they can amount to a significant sum over time.


Spend less on Overheads Top 5 List:

  1. Plan ahead and buy in bulk, including office supplies, raw or component materials used to produce your products, as larger orders mean you shop less, often at a lower price and pay only once for shipping
  2. Clean up and update your mailing list on a regular basis; if you use direct mail make sure that you are not sending out marketing copy that reaches no one
  3. Collaborate and hire independent freelancers and / or manufacturers’ sales reps; because they get paid on a fixed rate or commission only, which is less expensive, as compared to employing permanent staff – However, one downside might be that you are not actively building an organisational culture by training and retaining a talented, motivated and happy workforce.
  4. Reduce, Reuse, and Recycle or Upcycle equipment; by planning ahead and using estimates of current and future requirements you can ensure that when replacing appliances or other equipment you do not outgrow these before their lifetime, hence it reduces the number of times you have to replace them. Furthermore, consider to reuse equipment or re-purpose them, and / or sell them on to reinvest into new equipment.
  5. Go paperless; it is better for the environment and your purse, so for example use emails to send out letters, offers and invoices and make use of digital and mobile marketing strategies that won’t cost you a dime and can go #viral

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All the Best,

Naomi

Mother Daughter Tag – How well do you know each other?

Mother Daughter Tag 2016 Naomi Mc Laughlan Insta

My daughter Jasmin has #dared me to make a video for my YouTube Channel and do a mother daughter tag with her. I was soooo sure that I knew most of the answers. Well, you’ll see how that went in our video below.

If you want to go ahead and to a mother daughter tag or a mother son tag too, here are the questions:

MOTHER TO DAUGHTER or SON:

Mom’s favorite color is….

Mom’s shoe size is…

Mom’s favorite flower is…

Mom is how many years old…

Mom’s favorite song is…

Mom was born in which State/City…

Mom has how many siblings…

Mom’s favorite dessert is…

Mom is how tall….

Mom’s favorite Sonic drink is…

Mom was how old when she had her ears pierced….


DAUGHTER or SON TO MOTHER:

Daughter’s / Son’s favorite color is…

Daughter’s/ Son’s favorite meal that Mom cooks is…

Daughter’s / Son’s favorite book is…

Daughter’s / Son’s favorite song is…

Daughter’s / Son’s favorite school subject is…

Daughter’s / Son’s favorite vacation ever was…

Daughter / Son wants to be how tall when she grows up…

Daughter’s / Son’s favorite Sonic drink…

Daughter’s / Son’s favorite gift ever was…

Daughter’s / Son’s favorite birthday ever was…

Daughter’s / Son’s favorite thing to do with mom is…

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Let me know what you think!

All the Best,

Naomi xxx

How to make your own font – Learn from my mistakes

How to make your own font Naomi Mc Laughlan

I have created my own handwritten font, for a project to promote the 17 UN Sustainable Development Goals, and I wanted to craft something truly unique. The project involved the design of a collection of eco-friendly Tees, which are made from 100% Cotton and Bamboo, they are available in my Tee Collection.

To create the font, I have used a free online tool from Myscriptfont.

Tip: Make sure to write carefully within the outlined boxes and use a pen that does not bleed into the paper. – If you watch the clip, you understand why 😉

In the following video tutorial, you can watch how I tried, failed and finally made my own font.

Let me know what you think,
Please Like < Follow < Comment < Share

All the Best,
Naomi xxx