Web 2.0 or better known as Social Media has not only emerged to share personal views and ideas, but can also be utilized for business purposes, which of cause isn’t news, its common practice.
However, while many individuals have become quite popular through videoblogging or vlogging on a regular basis, not many entrepreneurs and business owners have discovered this to be a great opportunity to present their services and / or products in a two-way conversation and engage interactively with their viewers.
Videoblogging is the next generation of posting ideas and products over the internet, especially because you can do so via Google+ Hangout or Facebook Live, while it simultaneously gets recording. Everybody knows about blogging or sharing content in another multimedia way. While a recorded video is great, and pictures say a thousand words, videoblogging exceeds that by far.
Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you video blog on a specific topic, create a great headline and write a keyword rich description, you can increase the interest of your target market.
People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.
Now on the web, much content is still static or pre-recorded, but if you post something that is mobile and interactive, you will most likely catch attention. Now imaging your product parading in all its royalty through videoblog. You’ll get orders in no time.
If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. As long as you know how to use your camera, and have downloaded the mobile apps of the Social Media platforms, you can create a Facebook or Instagram Live cast. Your viewers can interact with you by commenting in the chat box, while you are able to prompt them to ask questions about your service or products.
Invest in a good web camera, although in most cases you can use your smartphone placed on a tripod. Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation. So if your room is dark, you may choose to film outside to get natural light, otherwise you can get affordable a ‘Selfie Ring Light’ that attaches to your phone or a more sophisticated large studio ring light. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.
Sounds are as important as videos on a videoblog; you could just use your phones headphones or get a wireless microphone with transmitter and receiver, which usually comes with a clip, to create an even more professional broadcast. Or is you record your videoblog via webcam your PC, laptop or Mac will record your voice most likely anyway.
If you go ‘Facebook or Instagram Live’, there is of cause initially no editing involved. Lucky you! – Every video is live cast is recorded, which means you can download the video in HD quality afterwards, and edit anything you wish to change, before uploading it as your vlog to your video sharing platform, e.g. YouTube.
Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Also, YouTube, for example, offers you free editing within your video editor dashboard.
Lastly, the more creative you are in presenting your product or service to the market, the more you are likely to succeed. Videoblogging offers an interactive way of selling, because your customers can get involved. You instil in them the advantage of your goods. And at times, those are enough to make a sale.
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All the Best,
P.S.: I am happy to assist you in building the business you desire and deserve, so if you require Business & Multimedia Consulting and / or Coaching, check out my website for more details or send me an email to firstname.lastname@example.org.