Write A Book That Sells!

Write your Book Now Naomi Mc Laughlan
I have written 7 books so far,  two children books and five business books, 4 have become International Amazon Bestsellers! They not only made it into the Bestseller Lists across Europe and the US, but also into the Top 10 in Japan and Top 20 in Brazil!
here are vital aspects you may want to consider;
1. Know your readers;

  • Are your readers male or female?
  • How old are your readers? What is their age range?
  • Are readers married, single, or divorced?
  • Where do your readers live?
  • What do your readers do for a living?
  • What other books/publications do they read?

Develop a profile that includes where they shop, what clubs they belong to, etc.
These elements will help you incorporate these aspects into your book and help you to create targeted marketing campaigns.

2. Know your market;

  • What’s the market like for your book?
  • Is there a trend out there you’re positioning yourself toward?
  • Have you undertaken research into the publications related to this topic/trend?
  • Are there any gaps in the literature, your book could fill?
  • What’s the future for this market/topic?
  • What do you know about trends related to your book/topic/audience?

3. Similar books;

  • What else has been published on your topic?
  • Have you read the leading books in your category?
  • Is your book portraying the topic in a different angle?

4. Getting and staying current;

  • What’s going on in your industry today?
  • What are some hot buttons?
  • What are people looking for?
  • What’s next on the horizon for this topic/audience?
  • Have you surveyed your target audience?

5. Follow the media;

  • What topics are currently covered in the media?
  • Do you see a trend being repeatedly covered?
  • Is there something that seems to be getting more buzz even if it’s on page six?

6. Talk & listen;

  • Talk about your book and listen to potential readers think of it.
  • Listen to what book reviewers appreciate and also what they view to be annoying.

7. Timing;

  • When do you plan to release your book?
  • Are you releasing around a holiday or anniversary?
  • Could you take advantage of any upcoming event and/or holiday for your book launch?

So you have dreamed of seeing your book published, but you don’t know how to get started?

No problem!

I am hosting a ‘Publish Your Book’ Live Workshop on a regular basis and if you miss it live, you can view the replay on demand!

The workshop is for you, if you want to;

  • Publish a paperback book (or any other form of printed book binding),
  • Publish an audio book, or
  • Publish an eBook – or all three formats!

You will learn everything you need to know to give your book the final finish and get it published.

Head over to my website to sign up today!

 

All the Best,

Naomi

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Help Prevent Climate Change!

Prevent Climate Change Naomi Mc Laughlan

You can do sooooo much more than what would fit into an Infographic, hence why I recommend that you pick up my International Bestseller TODAY!!! 😉

Here is what ‘How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’ is all about and WHY it is ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur.

The book elaborates;

* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.

I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs. By doing so, you create a ‘WIN-Win-Win’ scenario.

Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.

The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.
Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Introduction
Dedication
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Conclusion
References
Further Reading
Your Help Please!
About the Author

After you have read this ‘How to apply Global Goals’, please leave me your honest review! Thanks

All the Best,
Naomi Mc Laughlan

1 Minute with Naomi Mc Laughlan Video Series

The ‘1 Minute with Naomi Mc Laughlan’, is my new video series, in which I cover one business, multimedia, marketing and PR topic at a time. The aim of the series is to share my view and to help you develop your knowledge in the subject areas covered, as well as give you tips and strategies you can use to start and grow your business.

If you have a topic you would like me to talk about, please comment below, or send me an email; info@naomimclaughlan.com / Subject Line: 1 Minute

Take a peek at the first 5 episodes and let me know what you think!

All the Best,

Naomi xxx

Organic Reach through Hashtags

You can increase Your Reach, Traffic and Ultimately Sales, by using Hashtags to your Advantage!

Hashtags are meta tags, which categorize posts on the internet, including on Social Media to make it easier for someone searching a specific topic to find content posts about them.
Using Hashtags strategically and consistently will help you to grow the number of people who can find your brand and buy your products and services.

Hashtags work wonders, especially on Instagram, however, as many accounts use them nowadays it is no longer enough to add a few random Hastags, once in a while, as that will not get you on top of the list.
If you think you need a massive following, you may be surprised to learn that this is not the case.

I consistently apply a Hastag Strategy  (same as I advice all my clients to do) and it has helped me (and them) to increase my reach, following and sales.

Take a look at a few examples of my most recent posts and how they have been positioned;
When you look at them closely, you will see how many posts are in the category, and yet mine are top posts!!! Yours can too!!!

Screenshot_Naomi Mc Laughlan Instagram Top Post Hashtag resourcesScreenshot_Naomi Mc Laughlan Instagram Top Post Hashtag strategy.png  Screenshot_Naomi Mc Laughlan Instagram Top Post Hashtag muenster

Using the Hashtag ‘#Resources,’ for example, has positioned my post #1, in a total of 122,295 total posts!’#Strategy’ has 762,155 public posts and my posts is the #1 Top Post! I have scored Top Post #1 & #2, as you can see with the ‘#muenster’ Hashtag, which is a medium sized city in West Germany where I grew up!

I share all about positioning and how to apply a Hashtag Strategy in my latest book ‘Social Media Marketing: #2 in the Start-Ups on a Shoestring Budget Series’, which you can get via Amazon.
By the way, you do not need to have a Kindle to read the book, you can read it on your phone, online or by using the Amazon app too!

Ready to Read how to utilize Hashtags and soooo much more?

Social Media Marketing by Naomi Mc Laughlan Cover Image

Internationally via Amazon:

http:bit.ly/SocialMediaMarketingbyNaomiMcLaughlanUK
http:bit.ly/SocialMediaMarketingbyNaomiMcLaughlanUS

Have you missed to read ‘Digital Marketing: #1 in the Start-Ups on a Shoestring Budget Series’ ?
Access them here;
http:bit.ly/DigitalMarketingbyNaomiMcLaughlanUS
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanUK
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanDE
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanES
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanFR
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanJP

If your country is not listed, just type in the title and my name and you’ll be able to find it!

All the Best,

Naomi

P.S.: Don’t forget to LIKE, COMMENT, FOLLOW & SHARE

Ultimate Success Smackdown!

Ultimate Success Naomi Mc Laughlan

Goal setting is the true secret to success in any area of life. But although setting a goal may seem simple, achieving it is usually another question altogether.

Why is that?

Because you will never achieve your goals unless you: (1) know exactly what you want, (2) are passionate about your goal, and (3) have a solid, realistic plan of action. This is what marks the difference between nebulous dreams and wishes – and truly achievable goals!

Many obstacles and challenges will fly right in your face when you’re going after a goal.

Here are 5 Time-tested Methods that will Help get the Success You Deserve;

1. Know exactly what your goal is

Your first job is to discover exactly what your goal is. What will achieving that goal really look like? Be as specific as possible about exactly what your desired end result is. Your success will be a measure of your clarity – since an achievable goal plan cannot be created around a nebulous “dream.”

If your goal is to create a more successful business, what will that look like? Are you thinking in terms of simply hiring someone else to give you more free time? Are you looking for a very specific monthly profit? Or can your goal be best expressed in terms of a certain lifestyle?

Regardless of what you want, the best way to get it is to first clarify exactly what you want in as much detail as possible. This can be hard work. But without a clear mental picture, you’ll never have the focus required to achieve your goal.

2. Be willing to pay the opportunity cost aka “entry fee”


Success takes dedicated planning and effort. In a way it’s like building a house. In the beginning all you have is a rough concept. Then you develop a complete set of plans – and you immediately move closer to success. The same is true of creating a better lifestyle, or a more successful business.

But there’s always an *entry fee* to be paid for success.

The entry fee?

Creating more success in your business may mean less recreational time. Writing your own book may require less TV. Being closer to your children may require adjusting your work or social activities.

It’s the “full glass” deal. If your life (your time) is already full to the top, there’s no room for something new. The entry fee is carving out the time to create that something new.

3. Focus on your goal every day

I’m sure you probably want to achieve your goal as fast as possible. That’s why clear mental focus is so very important.

Consistent daily focus is absolutely necessary to “burn in” the new neural pathways you need to create your new goal. Without daily focus, the old mental habits that have kept you from your goal will continue to take over.

This happens automatically – since these old habits replay 24/7 deep in your subconscious mind. The only way to override subconscious anti-success messages is to consciously focus on what you DO want – and build new neural networks!

That’s why success is an every-day event.

Re-commit to your goal every day. Don’t let your goal take a back seat to the daily tasks and distractions that will try to take over. Life WILL try to get in your way. Just get, and stay, on course every day. Focus on your goal, and on success!

4. Get passionate

One of the most powerful tools in your “success tool box” is having real passion for your goal.

Why passion?

Because intense passionate desire for your goal will help you burn in those new neural pathways even faster. Many, many scientific studies have shown that intense emotion (passion) is a key success tool.

PLUS (and this is really a *big* plus), intense passion will also help you rapidly override any inappropriate old “failure messages” stored in your subconscious mind.

5. Take consistent action

In many ways, actually taking action can be the most difficult step. Successful goal achievement is built by taking one small action after another.

Let me know what you think!

All the Best,

Naomi

P.S.: Book Your 1st Business or Multimedia Marketing Strategy session today!

How to apply Global Goals to your Business 💿⭐Audiobook Release

global-goals-ad-naomi-mc-laughlan

I am super exited!!!

How to apply Global Goals to Your Business is now available exclusively via Amazon, Audible and ITunes!


How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals, is the ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur, as it highlights:

* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.


Dear Business Owner & Entrepreneur,

I am highly exited that you are interested to read this book, because I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs.
By doing so, you create a ‘WIN-Win-Win’ scenario.

Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.

The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.

Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Introduction
Dedication
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Conclusion
References
Further Reading
Your Help Please!
About the Author

After you have read or listen to this book, please leave me your honest review on Amazon, Audible or ITunes. Thank you! 😉

Let me know what you think in the comment section below.

All the Best,

Naomi xxx

P.S.: Please LIKE< COMMENT<FOLLOW & SHARE

Global Goals #1-5 Infographic

1-5-of-the-sdgs-naomi-mc-laughlan

What are you focusing on changing and / or participating in?

Do wonder how to apply Global Goals to your Business? – Read my latest International Amazon Bestseller!

Global Goal Book Cover image

Let me know what you think, in the comment section below!

All the Best,

Naomi xxx

P.S.: Please LIKE, COMMENT, FOLLOW & SHARE!