Bring Your Vision to Life in 2018

UoC MBA Graduation Naomi Mc Laughlan Watercolour Gif

In life and in business everything happens either with or without your input; if you don’t plan your days, weeks and year in advance, someone or something WILL come along and “demand”/ or ask for your attention – same goes for business; if you don’t map out where you want to be, in let’s say 12 months from now, you will end up somewhere, but the questions is ‘Will you be happy, fulfilled and financially save at that destination?’

As we are about to conclude 2017, I have taken the time to reflect on what worked, what didn’t and where I want to apply change in the upcoming year, to achieve my list of goals.

In grand total, I can say that 2017, for me, was the year of ‘Successful Completion’, as I have been able to graduate not once but twice at Uni, I have been able to complete two new books, while another 3 are already in the pipeline AND one of my three children has achieved his first BIG step at Uni too.

But not all was rosy and happy in 2017, we lost my stepfather this year, 7 years after we lost my mother. Shock and sadness to say the least…And has highlighted for me how truly unpredictable and short life can be.

I have also experienced betrayal of a former friend, yet another wake-up call for me to listen to my inner guidance much more often, as I saw it coming from Day 1 and yet overlooked it for too long!

Life is a roller coaster ride, including ALL the Ups and Downs – hence it makes it even more important to have a clear vision of what you want to achieve for yourself and your family, as well as your business.

2018 is a New Beginning – A New Clean Sheet in YOUR BOOK OF LIFE!

What are you looking forward to? What are your Goals and Dreams? 

Let me know in the comment section below! 

All the Best, Naomi xxx

P.S.: I am here for you! Let’s take your Business to the Next Level! Book you first Pay as you go Business Coaching Session or GO ALL IN and book 3 months Coaching UNLIMITED+ with me today!!!





Digital Marketing is a MUST for any business!…

…especially for Start-ups on a Shoestring Budget!


Because consumers, so your ideal customers and clients included, are going to Google (or use any other search engine) FIRST, prior to making a purchase. AND if they can’t find you, they are neither going to know that YOU, e.g. your business and brand, exist, nor that YOU can HELP them solve their problem.

YOU MUST USE ANY AND EVERY CHANCE TO BE SEEN AND HEARD, by creating as many digital marketing touchpoints as possible, to get KNOWN, LIKED AND TRUSTED! And to ALWAYS stay top of mind, otherwise you will be forgotten in no time.
The general goal in Digital Marketing is to leverage your efforts, hence it is important to carefully make choices about the most ideal platforms and creating the most appropriate campaigns, to successfully reach as many people, within your target market, as possible.

There is no better way to reach many consumers at once in a fairly low-cost way.
Digital media and Social Media is changing on an ongoing basis, as technologies are being developed consistently, along with new online and mobile applications, tools and best practices, therefore I think that learning about the topics covered never stops, as long as it keeps changing.

So, shall we get started? Great!

Read on, in my latest book;

🅓🅘🅖🅘🅣🅐🅛 🅜🅐🅡🅚🅔🅣🅘🅝🅖 : #1 in the Start-Ups on a Shoestring Budget series!

Digital Marketing 3D Book Cover 1

Chapter Overview;

Chapter 1 Digital Marketing aka Electronic Marketing defined

Chapter 2 Best practices of PPC (Pay Per Click) campaigns

Chapter 3 How to create successful SEM and Banner campaigns

Chapter 4 How to Improve your Search Engine Optimization (SEO)

Chapter 5 How does Social Media fit in?

Chapter 6 E-Mail campaigns as a Marketing Tool

Chapter 7 How to evaluate Digital Marketing Campaigns

Chapter 8 The Hosting of Corporate Presentations and E-Shops

Chapter 9 Mobile Internet as a Tool for marketing on the Go

Chapter 10 Securing Your Digital Infrastructure

Chapter 11 Intranet

Chapter 12 Let’s talk Digital Marketing Strategy


✨Never struggle with your again❗️


Get you copy on Amazon:

If your country is not listed, just type in the title and my name and you’ll be able to find it!

All the Best!

Naomi xxx


What does applying Global Goals actually mean for Businesses?

What does applying Global Goals actually mean for businesses?

A few days ago, someone in my business network commented under a post of mine, which was a link to my latest Amazon International Bestseller ‘How to apply Global goals to Your Business; ‘ The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’.

What I quickly realized was that he misunderstood the meaning of ‘Global Goals’, based on his comment, which was “I don’t apply global goals. They’re totally irrelevant to my very local business of photography. I need people to be with me. Not on the other side of the world. Otherwise how do I take their photos?” (see below).

What he meant was internationalization, which in short refers to trading abroad.


GlobalGoalsConversation Sensored Naomi Mc Laughlan

That’s, of cause, not meant when looking at Global Goals, but instead it is the common term most people use to refer to the UN’s 17 Sustainable Development Goals (aka Global Goals or SDGs).

My main thought was, ‘Wow! There are still business owners who don’t know anything about Global Goals and how to apply them to their business, hence take neither ownership, leadership nor value the opportunity that presents itself.

By the way, this post is not meant to name and shame anyone, hence why I covered the persons name. It is rather a realization what still needs to be done; which is to spread the word about the necessity and opportunity of applying Global Goals.

Learning about the Global Goals, yet still considering that only multinational enterprises should concern themselves with the topic at hand, is in my opinion a failure.

We are ALL in this together!!! We all have the responsibility, especially as business owners, big and small, as well as as citizens in our communities alike. And, NO, we don’t have to try to apply ALL 17 SDGs, but rather make an informed choice based on what applies to our business or living environment, business aims and practical considerations. It is a matter of Pick & Choose – Then consistently APPLY.

There are many great examples, of businesses who apply Global Goals, which show leadership roles in their industries, hence this reflects positively back how consumers perceive their efforts. Meanwhile it raises standards and improves our lives on a society level, as well as has a considerable positive impact on the environment .  Even small scale projects can make a huge difference for the people involved, from the free meal for a homeless person, beach clean-ups or providing free education or medicine to war torn countries and everything in between. Applying Global Goals starts at home, hence why any business can get involved and make a difference. 

How to apply Global goals to Your Business by Naomi Mc Laughlan Advert

I invite you to read or listen to my book, not because I NEED or WANT to sell more copies, but rather because it appears that more people need to learn about how to get involved, which is dear to my heart!

I am giving away a FREE 1to1 1h Business Strategy session for every purchase, so that I can further assist you in planning your approach to applying Global Goals. In case you have purchased my book or audio in the past, I extend this offer to you as well! All you need to do is send me a copy of your receipt to / Subject Line GLOBAL GOALS, so that we can book you in for your FREE Session.

Let me know what you think in the comment section below!

All the Best,

Naomi xxx 

P.S.: Here are a few direct links, to make it easier for you. however the list is obviously limited, but my book is available from any Amazon branch, an the audio book version is available at Amazon, Audible and ITunes.

Amazon UK 

Amazon US

Amazon Germany

Amazon France

Amazon Spain

Amazon Japan

Pet Peeve #1: Mass Mail & Cold Calling

Seriously Naomi Mc Laughlan

Don’t shoot out mass mail or even dare to call someone up, pretending to care, but failing to do your homework!

I HATE receiving phone calls from businesses who couldn’t care less about me, pretending that they ‘want to offer THE Solution, Best Price or Whatever else’.

Yet, they have not even taken the time to look up my website to see what I offer, so whether they try to sell me actually makes kinda sense or not.

Like today, where I was called about a the newest, best, solution in the market to reach people via mobile phone technology gadget…who would have thought…

And then the Gal curiously asked me what I offer??? What??? So she is telling me that the gadget is the best solution, yet has no clue what I sell or to whom…MMMMMMHHHHH. So how come she thinks that her gadget could be any good for my business or my marketing at all???

Let me break it to you Sis / Bro:


People… Really????Angry Naomi Mc Laughlan

If you use cold calling or bulk mailings as part of your strategy; DO YOUR HOMEWORK FIRST!

Who are you calling & Why – Why should they care, if you don’t???


Also, your gadget, product or service is NOT for everyone!

Not everyone likes apples, although they may be juicy and healthy!

Not everyone can or want to afford your coaching service, although you may be an awesome coach!

Not everyone wants a new jacket, because they may love their old one, even if it has holes!

Yes, Consumers consume – But they have to have a Need or Want!

Just because you are calling, texting or littering their mailbox with flyers, does not mean that these potential clients or customers need or want what you have to sell!

End of story!


All the Best,

Naomi xxx

P.S.: What do you hate most about unsolicited mail, texts or calls? Leave me your comments below!

P.P.S: Need help creating a compelling message, offer an outstanding service and products at an amazing price, I am happy to assist you!

Book Your First Business or Multimedia Marketing Strategy Session today!


Why you procrastinate with your business idea(s)

Procrastinating Naomi Mc Laughlan

Several times this week I had entrepreneur client calls which revealed a significant factor that may cause procrastinating behavior. Funny enough each entrepreneur I spoke to this past week operates a different type of business, offering a variety of products and services. And yet, all shared a similar approach to getting started or to finish projects which can potentially aid their businesses.

So what is the problem here?

I can tell you what I consider to be THE major factor; A STRONG WHY is missing!!! Yes, in all cases!

If you do not have a strong WHY, you feel less likely to start or complete something where the outcome is unknown, or where the undertaking may have some form of opportunity costs attached.

It is often easier to not take any action, instead of taking a leap of faith.

Been there, done that too in the past… For example with ‘’ my latest brand addition. It took me to finish my MBA Media Leadership degree first, to being able to fully concentrate on the project (or at least that’s what I told myself LOL)…

So how to overcome procrastination?

Well, the easiest way to overcome procrastination is to evaluate the idea / project from all aspects, for instance time to completion, resources necessary and anticipated advantages if successfully complete, as well as possible drawbacks and ‘worst case scenario’ mapping.

That’s it? Yes, that’s it!

If you clarify why you want to or rather should work on the idea / project, you will have listed all aspects that either speak for or against it.

Lastly, every time you ponder about starting or completion, just remind yourself ‘WHY’ you undertook your new venture in the first place.


All the Best,

Naomi xxx


P.S.: I have 5 spots left for my new Business Coaching & Multimedia Marketing and PR Consulting and Coaching client intake for August. Head over to and secure your spot! I am here for you ❤

P.P.S: Want to learn from me live? Awesome!!! I will be hosting 4 Live Business & Multimedia Seminars in Muenster / Germany in August. Book you tickets via Looking forward to meeting you!

ONE Strategy in Business won’t cut it!

Biz Strategy Naomi Mc Laughlan

You need to anticipate changes in your micro- and macro environment and adjust accordingly.

Markets change, buyer behaviour changes, your personal circumstances, your workforce, political, economic, social, technology, legal, and environmental changes…and sooooo much more.

Therefore, I think that what many ‘online gurus’ sell these days is false and a crab lot of BS. Often they sell ‘the program, magic pill or how to strategy’, because they never had a real business, so no ‘real-life application’ and / or they never went to a business school / University, so no qualification, but rather bought into the coaching hype of the 2000s; Quick cash selling Dreams.

And adding to all that, most of them have not even invested in getting a professional coaching qualification…

It is up to YOU, to find the ‘right’ coach, consultant or mentor, but let me warn you all those three words alone are not protected by any means or standard, so in short anybody that FEELS they HAVE IT, can start a coaching / consulting business, without knowing ANYTHING, selling you shit!

Investigate before you invest! Don’t part with your money on impulse… just saying!

Create the Life & Business You Desire & Deserve!

Naomi xxx

P.S.: I am happy to work with you, so head over to my website to book one of my coaching or consultation sessions! Looking forward to meeting you and hearing about your dream venture!

P.P.S: Yes, I am qualified, not only academically to coach, consult and mentor in business and / or multimedia marketing, but also from a practitioners standpoint, as I have also built and grown three successful and profitable businesses in the past 16 years, both in the B2B and B2C sector and in multiple industries.  Yay! 😉

P.P.P.S: Sorry for the rant, but it need to be said!!!

Beat your Competition


Whether you run your own business or you are an employee, doesn’t really matter if you seek to stand out from the crowed, because you will be rewarded either way.

Our working environment has become ever so competitive, hence globalisation which has brought us positive advantages, as well as challenges. Outsourcing work to overseas locations has become the norm and that has the side-effect of many local employees having been laid off. Or, you find that some business to business (B2B) deals are now made with firms which are able to offer lower prices than you, as their general operational costs are lower, especially HR costs. And yet, this is your chance to shine; simply by improving your skills, knowledge and resilience.

You can beat your competition by making yourself non-replaceable. If you complete tasks at a better quality, at an increased speed and in an overall professional manner, you will indeed have greater opportunities to get promoted faster and keep your employer not only happy but also positively impressed or create raving fans of your products and services and retain happy customers and clients.

Here are 5 Rules on How to Beat your Competition

1. Use all the time at work, to actually work. Don’t stay longer than agreed upon at lunch time or delay delivery of your products or services.  Be punctual at all times.

2. Plan ahead and finish tasks as planned. Try to be on top off all activities, at all times.

3. Educate yourself. Stay informed about what is going on within your company, as well as within your sector and industry. Become the ‘Go-to’ person in your field.

4. Invest time and other resources to improve your skill set and knowledge base. Take part in all internal training events, participate in seminars and workshop that can teach you industry specific expertise.

5. Plan your future consistently. Where would you like to be one year from now? If you want to be promoted or grow your business, learn about what you need to do in order to get that promotion or increase your customer base, grow your market or even diversify your product or service line.

Let me know what you think in the comment section below.

All the Best,

Naomi xxx


P.P.S.: Do you want to GROW Your Business? Great! Achieve your dream faster and more efficient; Book your first strategy session today!