ONE Strategy in Business won’t cut it!

Biz Strategy Naomi Mc Laughlan

You need to anticipate changes in your micro- and macro environment and adjust accordingly.

Markets change, buyer behaviour changes, your personal circumstances, your workforce, political, economic, social, technology, legal, and environmental changes…and sooooo much more.

Therefore, I think that what many ‘online gurus’ sell these days is false and a crab lot of BS. Often they sell ‘the program, magic pill or how to strategy’, because they never had a real business, so no ‘real-life application’ and / or they never went to a business school / University, so no qualification, but rather bought into the coaching hype of the 2000s; Quick cash selling Dreams.

And adding to all that, most of them have not even invested in getting a professional coaching qualification…

It is up to YOU, to find the ‘right’ coach, consultant or mentor, but let me warn you all those three words alone are not protected by any means or standard, so in short anybody that FEELS they HAVE IT, can start a coaching / consulting business, without knowing ANYTHING, selling you shit!

Investigate before you invest! Don’t part with your money on impulse… just saying!

Create the Life & Business You Desire & Deserve!

Naomi xxx

P.S.: I am happy to work with you, so head over to my website to book one of my coaching or consultation sessions! Looking forward to meeting you and hearing about your dream venture!

P.P.S: Yes, I am qualified, not only academically to coach, consult and mentor in business and / or multimedia marketing, but also from a practitioners standpoint, as I have also built and grown three successful and profitable businesses in the past 16 years, both in the B2B and B2C sector and in multiple industries.  Yay! 😉

P.P.P.S: Sorry for the rant, but it need to be said!!!

The 7 Traits Every Small Business Owner Needs to Grow Their Business

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Have you ever wondered how you may grow your business? Do you need to focus more on strategy, sales and marketing or growing your team? Yes, yes and yes…but foremost you need to work on you own mind-set! You need to have a vision in mind for your business. Where do you want to be in a year from now, five years or even ten?

Furthermore, here are 7 Traits You Need to Grow Your Business to the Next Level

1.A strong Sense of Purpose; Most leaders who have achieved documented growth, e.g. the late Steve Jobs, discover that it takes more than the promise of increasing financial reward to fuel their aspirations and ambitions. They find a higher calling than simply the pursuit of “more money.”

2.Outstanding Market Intelligence; You need to focus strongly on trends and changes in your marketplace. Do not fall behind or victim of the strategic drift, due to working too much ‘in’ and not ‘on’ your business. Always focus on the bigger picture.

3.Effectively Plan for Growth; Without planning for growth, it will most likely not happen by ‘magic’. Therefore, journal about it, make a plan, implement and monitor all actions and adjust and regularly update your approach to stay up-to-date.

4.Customer Focused Processes; Listen to what your customers and clients need and what. This includes to provide an outstanding customer service and after-sales plan. Strive to provide your customers with a high quality, faster, cheaper and better product and / or service then any of your competitors.

5.Utilize Technology; There are endless, often free, tools available, so use them to your advantage.

6.Establish an Outstanding Team; Hire slow and fire fast. Focus on hiring, training and retaining the best and the brightest people you can afford. Also, focus on talent and aptitude and not just on official professional or academic qualification.

7.See the Future; Diligently monitor and interpret the micro- and macro forces of change affecting your environment. For example, consider how your business can contribute positively to society and the environment, become a leader in your community. Learn more about Global Goals, by reading or listening to my latest International Amazon Bestseller ‘How to apply Global Goals to your Business; The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’. Also if you purchase a copy between January 23rd and January 31st you receive a FREE #Business #Sustainability #Strategy Session.

Let me know what you think in the comment section below.

If you require help in starting or growing your online or ‘brick-and-mortar’ business, book your first strategy session today!

All the Best,

Naomi

Increase Your Sales through Powerful Testimonials

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There are many ways to market a product or a service and providing your potential clients and customers with testimonials is one of the best ways to market.

The power of testimonials can never be underestimated. Most people will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he or she has to do the next best thing, which is to get testimonials from past clients.

Testimonials are living statements from past customers or clients which states that they were satisfied by the product and / or service. Every business must have testimonials to be able to stand out in the ever crowded markets.


3 Reasons why Testimonials can be Beneficial for Your Business

  1. Testimonials Appease the Target Market

    Testimonials usually lessen the doubts of the target market. There are a lot of scammers and con artists and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing at a certain product or service. The provision of testimonials gives people a much more relaxed attitude towards a product or service.

    2. Testimonials Assure Quality

    Aside from confirming the existence of a business and lessening doubts, testimonials provide assurance to potential customers and clients of the quality of the product or service. The fact that they took time out to be able to write testimonials about the product reflect their levels of satisfaction towards the product and / or service.

    3. Testimonials Give Advantage

    Credible testimonials provide a competitive advantage for the product and / or service. There are many products and services out there and one of the ways to stand out from the rest is the use of credible testimonials.


3 Types of Consumer Testimonials

1. Testimonials from Satisfied Customers

This is probably the most effective type of testimonial. Nothing beats a testimonial from a satisfied customer because it is a picture of what the product and / or service is all about.

2. Testimonials from Experts

Experts can be credible sources of testimonials. If a renowned dermatologist writes a testimonial for a beauty soap, it will surely help in boosting its sales, wouldn’t it?

3. Testimonials from Celebrities

In a world that is run by mass media, celebrities have become powerful sources of        testimonials. Today, even infomercials are infested by testimonials from celebrities. People may think that getting testimonials from celebrities will cost a lot, but if it’s a real testimonial, celebrities may even waive their talent fees.

There is much more to making a testimonial an effective tool for marketing than gathering them. Good testimonials are the ones which can be compressed into a few catchy words. “I lost 20 pounds in two weeks!” is an example of an eye-catching testimonial. However, one must never rephrase or edit what the client had said. How to get the right kinds of testimonials will be discussed later.

Credible testimonials should also contain the complete attributes of the people who gave them. Their titles, location and age should be included whenever possible.

Visual appeal will also be a great help in using testimonials. If the clients are willing, one must insist in taking photographs or videos for their testimonials.


6 Steps to collect Great Testimonials from Your Customers & Clients

1. Before anything else, only products and / or services with outstanding quality deserve testimonials, so make sure that the product and / or service possesses exceptional quality.

2. Ask your customers. One must be able to communicate to his customers his need of getting their testimonials. If they are really satisfied with the product and / or service, they would be more than willing to participate.

3. Interview your customers. Ask them about what they like about your product/service, why they chose your product and other questions like these.

4. Ask them if they are willing to make a written testimonial. You can offer to make the testimonial yourself based on their responses during the interview but the testimonial is still up for their approval. You might want to make the wordings catchy and let them approve the testimonials.

5. Ask them if you could record the testimonial using a tape recorder or video cam. A video testimonial is better, but of course, many people are camera-shy and this can be a limited option for most.

6. Choose the best testimonials. Use the best ones so as to maximize the benefits that your product can get from the testimonials.

Testimonials are very powerful and this is the reason why every business should have them. They provide assurance and security and reflect the real essence of a product or a service.

If you are looking for more Business & Multimedia Marketing advice, consulting or coaching, check out my website for more details on how to book your strategy session!

Let me know what you think in the comment section below!

All the Best,

Naomi

P.S.: Please LIKE, COMMENT, FOLLOW & SHARE

 

Make more profit by spending less

Increase profits Naomi Mc Laughlan

Whether you are in start-up or growth mode, as an entrepreneur or business owner your aim will be the same; increase profits and reduce expenses. Therefore, it is always a wise strategy to consider, analyse and monitor all overhead costs, especially the ones that reoccur on a regular basis, as they can amount to a significant sum over time.


Spend less on Overheads Top 5 List:

  1. Plan ahead and buy in bulk, including office supplies, raw or component materials used to produce your products, as larger orders mean you shop less, often at a lower price and pay only once for shipping
  2. Clean up and update your mailing list on a regular basis; if you use direct mail make sure that you are not sending out marketing copy that reaches no one
  3. Collaborate and hire independent freelancers and / or manufacturers’ sales reps; because they get paid on a fixed rate or commission only, which is less expensive, as compared to employing permanent staff – However, one downside might be that you are not actively building an organisational culture by training and retaining a talented, motivated and happy workforce.
  4. Reduce, Reuse, and Recycle or Upcycle equipment; by planning ahead and using estimates of current and future requirements you can ensure that when replacing appliances or other equipment you do not outgrow these before their lifetime, hence it reduces the number of times you have to replace them. Furthermore, consider to reuse equipment or re-purpose them, and / or sell them on to reinvest into new equipment.
  5. Go paperless; it is better for the environment and your purse, so for example use emails to send out letters, offers and invoices and make use of digital and mobile marketing strategies that won’t cost you a dime and can go #viral

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All the Best,

Naomi

Your Network is your Net worth

Networking Naomi Mc Laughlan 2016

Networking is sooooo important for any Solopreneur & Business owner alike! Why? Because you need people who aim for a similar direction as you do, at a minimum aim for development in their life and business.

You can find those networks by participating in person at existed face-to-face networking group gatherings for business owners, workshops, business seminars, and trade shows, as well as online at business networking events and platforms, masterminds and industry forums.

In addition, Networking allows you to;

  • Establish your business contacts
  • Learn dynamics within your sector and industry
  • Stay ‘up-to-date’ and connected to your community
  • Seek new business opportunities
  • Facilitate ‘Win-Win-Win’ relationships
  • Be part of a referral network
  • Accelerate your personal and professional development (PPD)
  • Develop knowledge and other resources

Go ahead and become part of my network today!

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Let me know what you think!

All the Best,

Naomi xxx

Become a Highly Effective Communicator in 7 Steps

As you might already know, there are different methods of communication; verbal, non-verbal and written methods of communication. But there are also various ways to do the latter in for example, a one-to-one discussion, a discussing in a small group, via phone or nowadays via Skype etc.

Communication NaomiMclaughlan.com

Non-verbal communication, like eye contact, facial expressions, gestures and tone of voice are as important too though, as for instance ‘rolling your eyes’ while nodding your head might send out mixed messages to the person you are talking to.

When writing an email you might do so less formal than compared to writing a letter, but while the first is an easy, quick and free option it might not be as appropriate in some circumstances. Which brings me to an important point; making a choice of the best or rather most appropriate method of communication to meet your needs and the needs of others.

Some aspects you might want to consider:

  • Email is a great way to inform other people about progress, but questions cannot be answered immediately, unless someone would constantly be checking incoming emails.
  • To speak to someone over the phone is another great way, questions can be answered directly and notes can be taken while speaking to the other person.
  • But if more than one person needs to be informed a written report about work progress might be a better option, unless the phone call is a conference call.
  • For your business or at work, information about important changes within the company should be communicated in written form, probably in a letter or email.
  • To inform a team of workers who work on a new project, you could choose a group meeting, where feedback can be given directly.

So here are my;

7 Steps of becoming a Highly Effective Communicator

1. Treat others with honesty and consideration, everyone appreciates a respectful and friendly atmosphere, by doing so you will gain trust, loyalty and support

2. Listen actively; look at the speaker and focus on what the speaker has to say

3. Let the speaker finish without interrupting him or her

4. Explain the purpose either verbally or in writing clearly and include a reason if applicable

5. Ask whether the other person has any questions

6. Summarise the conversation to avoid misunderstandings

7. Avoid sending mixed messages

8. Ask for feedback

Becoming a better communicator can not only help you at work, but also in your daily life. Understanding how to work with and support colleagues, friends or family members can increase the chances of a positive atmosphere, overall productivity and happiness.

To give you a specific example, when I write website content, I have to agree the theme, word count and deadline for it. It is important, because then I know what is required for the assignment and the client knows what and when he/ she can expect the work. In this case I always chose to have a written confirmation about all requirements, which allows both me and the client to know what to expect from each other.

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All the Best,

Naomi