ONE Strategy in Business won’t cut it!

Biz Strategy Naomi Mc Laughlan

You need to anticipate changes in your micro- and macro environment and adjust accordingly.

Markets change, buyer behaviour changes, your personal circumstances, your workforce, political, economic, social, technology, legal, and environmental changes…and sooooo much more.

Therefore, I think that what many ‘online gurus’ sell these days is false and a crab lot of BS. Often they sell ‘the program, magic pill or how to strategy’, because they never had a real business, so no ‘real-life application’ and / or they never went to a business school / University, so no qualification, but rather bought into the coaching hype of the 2000s; Quick cash selling Dreams.

And adding to all that, most of them have not even invested in getting a professional coaching qualification…

It is up to YOU, to find the ‘right’ coach, consultant or mentor, but let me warn you all those three words alone are not protected by any means or standard, so in short anybody that FEELS they HAVE IT, can start a coaching / consulting business, without knowing ANYTHING, selling you shit!

Investigate before you invest! Don’t part with your money on impulse… just saying!

Create the Life & Business You Desire & Deserve!

Naomi xxx

P.S.: I am happy to work with you, so head over to my website to book one of my coaching or consultation sessions! Looking forward to meeting you and hearing about your dream venture!

P.P.S: Yes, I am qualified, not only academically to coach, consult and mentor in business and / or multimedia marketing, but also from a practitioners standpoint, as I have also built and grown three successful and profitable businesses in the past 16 years, both in the B2B and B2C sector and in multiple industries.  Yay! 😉

P.P.P.S: Sorry for the rant, but it need to be said!!!

Increase Your Sales through Powerful Testimonials

feedback-naomi-mc-laughlan

There are many ways to market a product or a service and providing your potential clients and customers with testimonials is one of the best ways to market.

The power of testimonials can never be underestimated. Most people will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he or she has to do the next best thing, which is to get testimonials from past clients.

Testimonials are living statements from past customers or clients which states that they were satisfied by the product and / or service. Every business must have testimonials to be able to stand out in the ever crowded markets.


3 Reasons why Testimonials can be Beneficial for Your Business

  1. Testimonials Appease the Target Market

    Testimonials usually lessen the doubts of the target market. There are a lot of scammers and con artists and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing at a certain product or service. The provision of testimonials gives people a much more relaxed attitude towards a product or service.

    2. Testimonials Assure Quality

    Aside from confirming the existence of a business and lessening doubts, testimonials provide assurance to potential customers and clients of the quality of the product or service. The fact that they took time out to be able to write testimonials about the product reflect their levels of satisfaction towards the product and / or service.

    3. Testimonials Give Advantage

    Credible testimonials provide a competitive advantage for the product and / or service. There are many products and services out there and one of the ways to stand out from the rest is the use of credible testimonials.


3 Types of Consumer Testimonials

1. Testimonials from Satisfied Customers

This is probably the most effective type of testimonial. Nothing beats a testimonial from a satisfied customer because it is a picture of what the product and / or service is all about.

2. Testimonials from Experts

Experts can be credible sources of testimonials. If a renowned dermatologist writes a testimonial for a beauty soap, it will surely help in boosting its sales, wouldn’t it?

3. Testimonials from Celebrities

In a world that is run by mass media, celebrities have become powerful sources of        testimonials. Today, even infomercials are infested by testimonials from celebrities. People may think that getting testimonials from celebrities will cost a lot, but if it’s a real testimonial, celebrities may even waive their talent fees.

There is much more to making a testimonial an effective tool for marketing than gathering them. Good testimonials are the ones which can be compressed into a few catchy words. “I lost 20 pounds in two weeks!” is an example of an eye-catching testimonial. However, one must never rephrase or edit what the client had said. How to get the right kinds of testimonials will be discussed later.

Credible testimonials should also contain the complete attributes of the people who gave them. Their titles, location and age should be included whenever possible.

Visual appeal will also be a great help in using testimonials. If the clients are willing, one must insist in taking photographs or videos for their testimonials.


6 Steps to collect Great Testimonials from Your Customers & Clients

1. Before anything else, only products and / or services with outstanding quality deserve testimonials, so make sure that the product and / or service possesses exceptional quality.

2. Ask your customers. One must be able to communicate to his customers his need of getting their testimonials. If they are really satisfied with the product and / or service, they would be more than willing to participate.

3. Interview your customers. Ask them about what they like about your product/service, why they chose your product and other questions like these.

4. Ask them if they are willing to make a written testimonial. You can offer to make the testimonial yourself based on their responses during the interview but the testimonial is still up for their approval. You might want to make the wordings catchy and let them approve the testimonials.

5. Ask them if you could record the testimonial using a tape recorder or video cam. A video testimonial is better, but of course, many people are camera-shy and this can be a limited option for most.

6. Choose the best testimonials. Use the best ones so as to maximize the benefits that your product can get from the testimonials.

Testimonials are very powerful and this is the reason why every business should have them. They provide assurance and security and reflect the real essence of a product or a service.

If you are looking for more Business & Multimedia Marketing advice, consulting or coaching, check out my website for more details on how to book your strategy session!

Let me know what you think in the comment section below!

All the Best,

Naomi

P.S.: Please LIKE, COMMENT, FOLLOW & SHARE

 

Website Optimization Checklist – Infographic

Whether you run an online business or you have a brick and mortar store, or don’t sell anything at all, but rather support a charity or provide your community with a news homepage; you will have to update your website on a regular basis.

For this purpose I have created the following Infographic, which I hope will give you some guidance!

Website Optimization NaomiMcLaughlan.comBy the way,…

 Today is my 2 Year Blog Anniversary, so a HUGE THANK YOU for reading my posts and being a subscriber!!!  Cake NaomiMcLaughlan.com

If you are not yet signed up, please FOLLOW me now, so that you don’t miss any new updates!

If this post “Website Optimization Checklist – Infographic” has benefited you, please Like & Share!

All the Best,

Naomi x