Pet Peeve #1: Mass Mail & Cold Calling

Seriously Naomi Mc Laughlan

Don’t shoot out mass mail or even dare to call someone up, pretending to care, but failing to do your homework!

I HATE receiving phone calls from businesses who couldn’t care less about me, pretending that they ‘want to offer THE Solution, Best Price or Whatever else’.

Yet, they have not even taken the time to look up my website to see what I offer, so whether they try to sell me actually makes kinda sense or not.

Like today, where I was called about a the newest, best, solution in the market to reach people via mobile phone technology gadget…who would have thought…

And then the Gal curiously asked me what I offer??? What??? So she is telling me that the gadget is the best solution, yet has no clue what I sell or to whom…MMMMMMHHHHH. So how come she thinks that her gadget could be any good for my business or my marketing at all???

Let me break it to you Sis / Bro:

“YOU ARE INVADING MY PRIVACY AND WASTING MY GREATEST ASSET: TIME!!!”

People… Really????Angry Naomi Mc Laughlan

If you use cold calling or bulk mailings as part of your strategy; DO YOUR HOMEWORK FIRST!

Who are you calling & Why – Why should they care, if you don’t???

Gosh!!!

Also, your gadget, product or service is NOT for everyone!

Not everyone likes apples, although they may be juicy and healthy!

Not everyone can or want to afford your coaching service, although you may be an awesome coach!

Not everyone wants a new jacket, because they may love their old one, even if it has holes!

Yes, Consumers consume – But they have to have a Need or Want!

Just because you are calling, texting or littering their mailbox with flyers, does not mean that these potential clients or customers need or want what you have to sell!

End of story!

 

All the Best,

Naomi xxx

P.S.: What do you hate most about unsolicited mail, texts or calls? Leave me your comments below!

P.P.S: Need help creating a compelling message, offer an outstanding service and products at an amazing price, I am happy to assist you!

Book Your First Business or Multimedia Marketing Strategy Session today!

 

Why you procrastinate with your business idea(s)

Procrastinating Naomi Mc Laughlan

Several times this week I had entrepreneur client calls which revealed a significant factor that may cause procrastinating behavior. Funny enough each entrepreneur I spoke to this past week operates a different type of business, offering a variety of products and services. And yet, all shared a similar approach to getting started or to finish projects which can potentially aid their businesses.

So what is the problem here?

I can tell you what I consider to be THE major factor; A STRONG WHY is missing!!! Yes, in all cases!

If you do not have a strong WHY, you feel less likely to start or complete something where the outcome is unknown, or where the undertaking may have some form of opportunity costs attached.

It is often easier to not take any action, instead of taking a leap of faith.

Been there, done that too in the past… For example with ‘BillaMedia.com’ my latest brand addition. It took me to finish my MBA Media Leadership degree first, to being able to fully concentrate on the project (or at least that’s what I told myself LOL)…

So how to overcome procrastination?

Well, the easiest way to overcome procrastination is to evaluate the idea / project from all aspects, for instance time to completion, resources necessary and anticipated advantages if successfully complete, as well as possible drawbacks and ‘worst case scenario’ mapping.

That’s it? Yes, that’s it!

If you clarify why you want to or rather should work on the idea / project, you will have listed all aspects that either speak for or against it.

Lastly, every time you ponder about starting or completion, just remind yourself ‘WHY’ you undertook your new venture in the first place.

 

All the Best,

Naomi xxx

 

P.S.: I have 5 spots left for my new Business Coaching & Multimedia Marketing and PR Consulting and Coaching client intake for August. Head over to naomimclaghlan.com and secure your spot! I am here for you ❤

P.P.S: Want to learn from me live? Awesome!!! I will be hosting 4 Live Business & Multimedia Seminars in Muenster / Germany in August. Book you tickets via BillaMedia.com Looking forward to meeting you!

Want to join My MLM / Network Marketing Business??? Yikes (Warning Rant included!)

Your Opportunity Naomi Mc Laughlan

I was inspired to consider this topic by an invitation I received to join a Multi-Level Marketing (MLM) aka Network Marketing firm, by a new friend. (My long-term friends already KNOW not to ask…)
My initial reaction, after watching a video presentation, was NOOOOOO thank you!!! Been there, done that! Not for me!!! LESSON LEARNED…sharing it here just for you!

Yes, I speak of FIRST HAND experience, as I have been part of several MLM company’s myself, incl. Tupperware, Amway, Jamie at Home, Avon and the likes….

Every time I thought ‘ooooh maybe it is the product’, NOOOOOPE IT IS THE BUSINESS MODEL!!!

I KNOW that 99% of MLM sign-ups do not make even enough money to claim that they ‘pay themselves’ / earn a minimum wage from profits and bonuses received.

The upside of MLM’s:
• You can claim that that the product has helped X number of people, based on the entire business / brand NOT JUST YOU, who might have signed up an hour ago.

• You can put your name in one sentence with celebrities / famous peeps who have endorsed the business / brand / product.

• You can claim that the products you sell are sold in X number of countries, even though YOU MIGHT SELL TO YOUR FAMILY AND FRIENDS ONLY.

• You get a discount on all the products you may want to buy (Hint: This is one of the biggest income stream these companies actually make money with!!! New sign-ups who spend their hard-earned cash, which they earned elsewhere)

• Potentially you can earn from any $/£ of your own downline, given that you consistently motivate people to sign up and DO THE WORK…

• You get (most often) free training and access to nice events at (most often) awesome venues – This to be honest is the ONLY reason why I would join if I were you!

The downside of MLM’s:
• You have no business, unless you constantly sell; first to your inner network e.g. family and friends, then to work colleagues, neighbours etc. and lastly to anyone who you come across.

• You are depended on building your own network of ‘Busy Bees’ aka new sign-ups, otherwise you run out of names on your contact list.

• You must ASK ANYBODY, to ‘Join the Club’ and Buy, with the motto “After X number of NO’s THERE MUST BE a yes…”
• You cannot ‘Brand’ YOUR BUSINESS, as anyone in your network sells the same products.

• You cannot make a living! Yes, I said it!!! How many hours have you worked in the last three months, or since you have started and how much money did you make? And please don’t tell me that you are still growing…show me YOUR numbers, not how much you CAN POTENTIALLY make or how much the ‘company’ makes each year etc.

On the other site, IF YOU START YOUR OWN BUSINESS, either solely online based or a location aka ‘brick and mortar’ business, YOU CAN BRAND YOU AND THE WAY YOU DO BUSINESS, for example price, location, service quality, product range, BECAUSE from having started, operated and sold two out of three businesses in the past 16+ years, in both the B2B and B2C sector across several industries, I know that this is the key to differentiation and ultimately it works…And YES, you can work around your kids schedule doing so.

I would love to hear your take on this!
Naomi xxx

P.S.: Need help starting, building or growing your business? Great! Head over to my website to book your 1st Strategy Session with me! https://www.naomimclaughlan.com/more/business-coaching/

P.P.S: If you feel offended because you have started your MLM business, sorry to hear that! You might be the 1% who can pull it off. And if so, I am happy to write about your outstanding business! Yes, I really mean that, for the bottom of my heart

 

ONE Strategy in Business won’t cut it!

Biz Strategy Naomi Mc Laughlan

You need to anticipate changes in your micro- and macro environment and adjust accordingly.

Markets change, buyer behaviour changes, your personal circumstances, your workforce, political, economic, social, technology, legal, and environmental changes…and sooooo much more.

Therefore, I think that what many ‘online gurus’ sell these days is false and a crab lot of BS. Often they sell ‘the program, magic pill or how to strategy’, because they never had a real business, so no ‘real-life application’ and / or they never went to a business school / University, so no qualification, but rather bought into the coaching hype of the 2000s; Quick cash selling Dreams.

And adding to all that, most of them have not even invested in getting a professional coaching qualification…

It is up to YOU, to find the ‘right’ coach, consultant or mentor, but let me warn you all those three words alone are not protected by any means or standard, so in short anybody that FEELS they HAVE IT, can start a coaching / consulting business, without knowing ANYTHING, selling you shit!

Investigate before you invest! Don’t part with your money on impulse… just saying!

Create the Life & Business You Desire & Deserve!

Naomi xxx

P.S.: I am happy to work with you, so head over to my website to book one of my coaching or consultation sessions! Looking forward to meeting you and hearing about your dream venture!

P.P.S: Yes, I am qualified, not only academically to coach, consult and mentor in business and / or multimedia marketing, but also from a practitioners standpoint, as I have also built and grown three successful and profitable businesses in the past 16 years, both in the B2B and B2C sector and in multiple industries.  Yay! 😉

P.P.P.S: Sorry for the rant, but it need to be said!!!

Ultimate Success Smackdown!

Ultimate Success Naomi Mc Laughlan

Goal setting is the true secret to success in any area of life. But although setting a goal may seem simple, achieving it is usually another question altogether.

Why is that?

Because you will never achieve your goals unless you: (1) know exactly what you want, (2) are passionate about your goal, and (3) have a solid, realistic plan of action. This is what marks the difference between nebulous dreams and wishes – and truly achievable goals!

Many obstacles and challenges will fly right in your face when you’re going after a goal.

Here are 5 Time-tested Methods that will Help get the Success You Deserve;

1. Know exactly what your goal is

Your first job is to discover exactly what your goal is. What will achieving that goal really look like? Be as specific as possible about exactly what your desired end result is. Your success will be a measure of your clarity – since an achievable goal plan cannot be created around a nebulous “dream.”

If your goal is to create a more successful business, what will that look like? Are you thinking in terms of simply hiring someone else to give you more free time? Are you looking for a very specific monthly profit? Or can your goal be best expressed in terms of a certain lifestyle?

Regardless of what you want, the best way to get it is to first clarify exactly what you want in as much detail as possible. This can be hard work. But without a clear mental picture, you’ll never have the focus required to achieve your goal.

2. Be willing to pay the opportunity cost aka “entry fee”


Success takes dedicated planning and effort. In a way it’s like building a house. In the beginning all you have is a rough concept. Then you develop a complete set of plans – and you immediately move closer to success. The same is true of creating a better lifestyle, or a more successful business.

But there’s always an *entry fee* to be paid for success.

The entry fee?

Creating more success in your business may mean less recreational time. Writing your own book may require less TV. Being closer to your children may require adjusting your work or social activities.

It’s the “full glass” deal. If your life (your time) is already full to the top, there’s no room for something new. The entry fee is carving out the time to create that something new.

3. Focus on your goal every day

I’m sure you probably want to achieve your goal as fast as possible. That’s why clear mental focus is so very important.

Consistent daily focus is absolutely necessary to “burn in” the new neural pathways you need to create your new goal. Without daily focus, the old mental habits that have kept you from your goal will continue to take over.

This happens automatically – since these old habits replay 24/7 deep in your subconscious mind. The only way to override subconscious anti-success messages is to consciously focus on what you DO want – and build new neural networks!

That’s why success is an every-day event.

Re-commit to your goal every day. Don’t let your goal take a back seat to the daily tasks and distractions that will try to take over. Life WILL try to get in your way. Just get, and stay, on course every day. Focus on your goal, and on success!

4. Get passionate

One of the most powerful tools in your “success tool box” is having real passion for your goal.

Why passion?

Because intense passionate desire for your goal will help you burn in those new neural pathways even faster. Many, many scientific studies have shown that intense emotion (passion) is a key success tool.

PLUS (and this is really a *big* plus), intense passion will also help you rapidly override any inappropriate old “failure messages” stored in your subconscious mind.

5. Take consistent action

In many ways, actually taking action can be the most difficult step. Successful goal achievement is built by taking one small action after another.

Let me know what you think!

All the Best,

Naomi

P.S.: Book Your 1st Business or Multimedia Marketing Strategy session today!

No Phone & No Refund!!! EBay & PayPal Error – Lesson in BAD CUSTOMER SERVICE

paypal-pending-until-error-no-money-no-phone-no-refund-naomi-mc-laughlan-screenshot

Let me tell you how I have received the MOST Outrages Customer Service EVER (by the way the issue is still not resolved, so I am warning every customer’s in good faith of purchasing something right now over both platforms!

I purchased a phone on the 15th February 2017, a seller refurbished LG G3, for my son for £105,99, via EBay. Although the phone was advertised as “Grade A -‘Great Working Condition’ – 12 Month Warranty – UK seller”, the Wi-Fi would not connect. I contacted the seller, requested a return due to the error, which he accepted and I send the phone back.

The return process seems to work all fine until then…

I waited for the refund…but nothing happened.

I contacted PayPal three times via phone, as well as via email and each time I was told that the refund is in process and I should receive my money back no later than the 1st March.

Today, I contacted PayPal once again, and was seriously asked by the advisor “So you NEED your money back?” Oh so is it wrong to want money back on a rightfully refunded item then???

The lady could give me no date, but shared with me that I am not the only customer waiting on a refund, as ALL refunds around the 15 February 2017 are put on hold or ‘Pending’ due to a technical issue, which may or may not be resolved soon. When I asked her for a specific date, I could expect my funds to be back in my account, she could not state a date, as she said she did not want to disappoint me.

OMG!!! Seriously?!! Customer Service at its finest!

I also contacted the seller today, but no response yet.

Next, I contacted EBay, only to be told by the customer advisor that there is not much they can do, as in their system the case is closed and I have received my refund on the 22nd. NOT!!! He actually gave me a Payment Transaction ID and asked me to contact PayPal again, so that they can help me ‘locate’ the refund in my account summary!!! Really? So all I need is a code and THEN I can SEE the transaction???

Nope, of cause not. Because there has NEVER been a REFUND! —PENDING UNTIL….

paypal-pending-until-error-no-money-no-phone-no-refund-naomi-mc-laughlan-screenshot-2-pending-until

If you run a business with such dreadful customer service, be advised; customers may WARN others about the really, really bad experience and may chose other service providers for their next transactions instead!!

Have you ever experienced any issues with EBay or PayPal, I am happy to hear about it, so leave me your comments below! If we don’t call out bad service, IT WILL NEVER CHANGE!!!

Will keep you updated.

Until then.

All the Best,

Naomi xxx

Beat your Competition

beat-naomi-mc-laughlan

Whether you run your own business or you are an employee, doesn’t really matter if you seek to stand out from the crowed, because you will be rewarded either way.

Our working environment has become ever so competitive, hence globalisation which has brought us positive advantages, as well as challenges. Outsourcing work to overseas locations has become the norm and that has the side-effect of many local employees having been laid off. Or, you find that some business to business (B2B) deals are now made with firms which are able to offer lower prices than you, as their general operational costs are lower, especially HR costs. And yet, this is your chance to shine; simply by improving your skills, knowledge and resilience.

You can beat your competition by making yourself non-replaceable. If you complete tasks at a better quality, at an increased speed and in an overall professional manner, you will indeed have greater opportunities to get promoted faster and keep your employer not only happy but also positively impressed or create raving fans of your products and services and retain happy customers and clients.

Here are 5 Rules on How to Beat your Competition

1. Use all the time at work, to actually work. Don’t stay longer than agreed upon at lunch time or delay delivery of your products or services.  Be punctual at all times.

2. Plan ahead and finish tasks as planned. Try to be on top off all activities, at all times.

3. Educate yourself. Stay informed about what is going on within your company, as well as within your sector and industry. Become the ‘Go-to’ person in your field.

4. Invest time and other resources to improve your skill set and knowledge base. Take part in all internal training events, participate in seminars and workshop that can teach you industry specific expertise.

5. Plan your future consistently. Where would you like to be one year from now? If you want to be promoted or grow your business, learn about what you need to do in order to get that promotion or increase your customer base, grow your market or even diversify your product or service line.

Let me know what you think in the comment section below.

All the Best,

Naomi xxx

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P.P.S.: Do you want to GROW Your Business? Great! Achieve your dream faster and more efficient; Book your first strategy session today!