Does your website #WOW Your Customers & Prospects???

Website design and functionality are often misunderstood and underrated! Many websites I come across, appear to have been designed with no clear branding, direction of the customer journey and usefulness alike, which is obviously not helpful when you consider the ROI (Return on Investment) of it. And I am puzzled, how business owners wonder why their websites don’t convert interested prospects into happy customers.

When you think of your own website;

Do you know what’s missing on your website?

A great website offers your prospects, customers and clients a clear consumer journey, which in turn will allow you to utilize your website to create brand awareness and ultimately make sales.

Do you suffer from website shame?

When you are one of the people who are embarrassed to say YES to this question and rather not hand out their website details, you need to do something about it, RIGHT NOW!

Do you even have a website yet?

HELLOOOOO, any business needs a business, no matter what you sell!!! Time to get one now! 😉

So here is my offer for you…

If you are looking for a stunning website, every visitor will fall in love with, I am here to help you!

This introductory offer is only $499!!!

Yes, you read that right! Only $499!!! – However, it will go up to $1500 after August 15^th 2018.

I will design a branded website for you, which looks and feels GREAT!

Branded Website Development

The package includes:

• Up to 10 website pages; incl. integration of imagery, video and text based content integration
• Brand development and/or optimisation
• Social media consultation and integration

Don’t Miss Out! Get a website every customer will fall in love with NOW!

 

All The Best,

Naomi xx

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Help Prevent Climate Change!

You can do sooooo much more than what would fit into an Infographic, hence why I recommend that you pick up my International Bestseller TODAY!!! 😉

Here is what ‘How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’ is all about and WHY it is ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur.

The book elaborates;

* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.

I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs. By doing so, you create a ‘WIN-Win-Win’ scenario.

Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.

The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.
Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Introduction
Dedication
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Conclusion
References
Further Reading
Your Help Please!
About the Author

After you have read this ‘How to apply Global Goals’, please leave me your honest review! Thanks

All the Best,
Naomi Mc Laughlan

1 Minute with Naomi Mc Laughlan Video Series

The ‘1 Minute with Naomi Mc Laughlan’, is my new video series, in which I cover one business, multimedia, marketing and PR topic at a time. The aim of the series is to share my view and to help you develop your knowledge in the subject areas covered, as well as give you tips and strategies you can use to start and grow your business.

If you have a topic you would like me to talk about, please comment below, or send me an email; info@naomimclaughlan.com / Subject Line: 1 Minute

Take a peek at the first 5 episodes and let me know what you think!

All the Best,

Naomi xxx

Why you procrastinate with your business idea(s)

Several times this week I had entrepreneur client calls which revealed a significant factor that may cause procrastinating behavior. Funny enough each entrepreneur I spoke to this past week operates a different type of business, offering a variety of products and services. And yet, all shared a similar approach to getting started or to finish projects which can potentially aid their businesses.

So what is the problem here?

I can tell you what I consider to be THE major factor; A STRONG WHY is missing!!! Yes, in all cases!

If you do not have a strong WHY, you feel less likely to start or complete something where the outcome is unknown, or where the undertaking may have some form of opportunity costs attached.

It is often easier to not take any action, instead of taking a leap of faith.

Been there, done that too in the past… For example with ‘BillaMedia.com’ my latest brand addition. It took me to finish my MBA Media Leadership degree first, to being able to fully concentrate on the project (or at least that’s what I told myself LOL)…

So how to overcome procrastination?

Well, the easiest way to overcome procrastination is to evaluate the idea / project from all aspects, for instance time to completion, resources necessary and anticipated advantages if successfully complete, as well as possible drawbacks and ‘worst case scenario’ mapping.

That’s it? Yes, that’s it!

If you clarify why you want to or rather should work on the idea / project, you will have listed all aspects that either speak for or against it.

Lastly, every time you ponder about starting or completion, just remind yourself ‘WHY’ you undertook your new venture in the first place.

 

All the Best,

Naomi xxx

 

P.S.: I have 5 spots left for my new Business Coaching & Multimedia Marketing and PR Consulting and Coaching client intake for August. Head over to naomimclaghlan.com and secure your spot! I am here for you ❤

P.P.S: Want to learn from me live? Awesome!!! I will be hosting 4 Live Business & Multimedia Seminars in Muenster / Germany in August. Book you tickets via BillaMedia.com Looking forward to meeting you!

30+ International Websites for Parents of Children affected by Autism Spectrum Disorder (ASD) (updated)

When my youngest daughter was diagnosed at age 3, I found it difficult to find resources that I could use to understand the diagnosis better and to find guidance on how to approach the new life change overall. Although I was initially given some booklets about Autism, I still had many question unanswered. I was looking to find websites and articles about:

• Diagnosis Information
• Day-to-Day Life
• Dietary Advice
• Parents Chats & Communities
• National and International Societies
• Education & Work
• Strategies
• Therapies
• Games & Play work
• How to access Grants
• Charities & NGOs
• Family Support Hotlines
• Links to further help

Then after hours and hours of research I felt that it was a pity that there wasn’t a list or directory at the time that I could access instead. As each child is so unique in its own right and methods and strategies which are available today vary so much, I find that having a wide range of options to be the key of success in terms of finding support for your child and family.

Having a child affected by ASD or Asperger’s Syndrome, can be challenging for your child’s social interaction, communication, interests and behaviour, but also everyone involved, therefore I hope that the following list of websites allow you to find resources that can be helpful for you and reduce the strain of searching around the internet yourself.

Please note: The list of supportive websites is categorized alphabetically by country. I do not endorse or recommend any website, product or treatment in particular. This list is intended for informational purposes only. Please consult with experienced professionals to determine the most effective treatment for your own child as each child and situation are unique.

AUSTRALIA

Amaze online at: http://www.amaze.org.au/discover/about-autism-spectrum-disorder/useful-websites/

Autism Awareness online at: http://www.autismawareness.com.au/index.php

Australian Government Department of Social Services online at: https://www.dss.gov.au/our-responsibilities/disability-and-carers/program-services/for-people-with-disability/helping-children-with-autism

Autism Spectrum Australia online at: http://www.autismspectrum.org.au/

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CANADA

Autism Canada Foundation online at: http://autismcanada.org/

Autisms Ontario online at: http://www.autismontario.com/

Autism Society Canada (ASC) online at: http://www.autismsocietycanada.ca/

Autism Speaks Canada online at: http://www.autismspeaks.ca/

Canadian National Autism Foundation online at: http://www.cnaf.net/

Society for Treatment of Autism online at: http://www.autism.ca/

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UNITED KINGDOM

Autism Action Partnership online at: http://www.autismaction.org/

AutismBeacon.com online at: http://autismbeacon.com/home

Autism Society online at: http://www.autism-society.org/

Autism Speaks online at: https://www.autismspeaks.org/

Disability Grants Ltd online at: http://www.disability-grants.org/grants-for-the-disabled.html

Essex Sussex County Council online at: http://www.eastsussex.gov.uk/childrenandfamilies/specialneeds/

NHS online at: http://www.nhs.uk/Livewell/Autism/Pages/Parentsguidetoautism.aspx

Pasda online at: http://pasda.org.uk/

Peach online at: http://www.peach.org.uk/

The National Autistic Society online at: http://www.autism.org.uk/

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USA

Autism New Jersey online at: http://autismnj.org/

Autism Support Network online at: http://www.autismsupportnetwork.com/resources/autism-grants-united-states

Autism Research Institute online at: http://www.autism.com/

Disability Scoop online at: http://www.disabilityscoop.com/

National Institute of Mental Health online at:http://www.nimh.nih.gov/health/publications/a-parents-guide-to-autism-spectrum-disorder/index.shtml

The Arc of the United States online at: http://autismnow.org/

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SOUTH AFRICA

Autism SA online at: http://www.autismsa.org.au/

Autism South Africa online at: http://www.aut2know.co.za/

Autism Western Cape online at: http://www.autismwesterncape.org.za/

The Association for Autism online at: http://www.afa.org.za/node/38

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HOBBIES & TRAVEL 

Exploring Hobbies with your Child online at: http://www.autism-community.com/exploring-hobbies-with-your-child/

10 Hobbies and Activities to Enjoy with Your Autistic Child online at https://www.verywell.com/hobbies-activities-autistic-child-260365

Travel Tips for Children with Autism online at http://www.parents.com/health/autism/resources/travel-tips-children-with-autism/

 

Travelling with Your Child with Asperger’s online at http://www.yourlittleprofessor.com/traveling-with-your-child-with-aspergers/

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SENIORS

Special Needs Seniors – Planning for the Future online https://www.onereversemortgage.com/blog/2017/03/special-needs-seniors-planning-for-the-future-of-this-vulnerable-population/

Elderly with Autism online at https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3324697/

Adaptive Equipment Buying Guide online at https://www.retailmenot.com/blog/assistive-technology-buying-guide.html

Home Organization for Seniors online at http://www.yourstoragefinder.com/home-organization-for-newly-disabled-seniors

Legal Guide online at https://www.justgreatlawyers.com/legal-guide-for-newly-disabled-and-disabled-seniors

 

All the Best,

Naomi x

P.S.: The update to the list (Hobbies & Travel and Seniors) came to happen thanks to Susan W. from Getting To Wellness, as she thanked me for the extensive list, but was kind enough to suggest that children stay children even when they get older, hence I have added the list for seniors.

I hope the list is helpful for you and I would appreciate if you share it! Thank you 😉

P.P.S: Did you know that my daughter inspired me to write ‘Judy no need to be scared!’, it is available via Amazon and is based on Judy who is scared of many things; noise, water and insects are some of them. Her mother helps her, to get over her fear by pointing out the nice side of the situations. Children on the Autistic Spectrum with anxieties and phobias benefit greatly from this engaging story! Includes 2 Pages of Info & Activities for children with fears and phobias.

 

Piaget’s Theory of Genetic Epistemology

How do children develop?

One of the most influential theory’s was formed by the Swiss development psychologist and philosopher Jean Piaget born on 9^th August 1896 – his epistemological studies with children.

Piaget was the Director of the International Bureau of education and said in 1934 “Only education is capable of saving our societies from possible collapse, whether violent, or gradual.” In 1955 Piaget founded the International Center for Genetic Epistemology in Geneva. He directed it until he died on 16^th September 1980. For his work he has been awarded numerous prizes and honorary degrees.

Genetic epistemology the combination of the theory of cognitive development and epistemological development was Piaget’s live long focus as well as the education of children as he was a father to two daughters and a son.

Piaget described four development stages:

The Sensorimotor stage from 0 to 2 years, were children are self-centred and experience the world true their senses.

From 2 to 7 years he called the stage Preoperatioanl stage. Children practice their motor skills. They act egocentric, but as they grow older they are less egocentric. Children don’t think logically at this stage.

The next stage described is the Concrete operational stage; this stage happens the 7^th to 11 year of age. Children are no longer egocentric and think logically, with the help of aids.

Formal operational stage starts from 11 to 16 and onwards.

Children develop abstract thought and can easily conserve and think logically in their mind.

Jean Paget’s theory about development still influences fields like psychology, sociology, education, epistemology, economics and law worldwide.

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xxx Naomi

P.S.: A kind Thank You to Morguefile.com for the images !