Interactive Communication through Videoblogging & Live Video for Your Biz

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Web 2.0 or better known as Social Media has not only emerged to share personal views and ideas, but can also be utilized for business purposes, which of cause isn’t news, its common practice.

However, while many individuals have become quite popular through videoblogging or vlogging on a regular basis, not many entrepreneurs and business owners have discovered this to be a great opportunity to present their services and / or products in a two-way conversation and engage interactively with their viewers.

Videoblogging is the next generation of posting ideas and products over the internet, especially because you can do so via Google+ Hangout or Facebook Live, while it simultaneously gets recording. Everybody knows about blogging or sharing content in another multimedia way. While a recorded video is great, and pictures say a thousand words, videoblogging exceeds that by far.

Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you video blog on a specific topic, create a great headline and write a keyword rich description, you can increase the interest of your target market.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.

Now on the web, much content is still static or pre-recorded, but if you post something that is mobile and interactive, you will most likely catch attention. Now imaging your product parading in all its royalty through videoblog. You’ll get orders in no time.

If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. As long as you know how to use your camera, and have downloaded the mobile apps of the Social Media platforms, you can create a Facebook or Instagram Live cast. Your viewers can interact with you by commenting in the chat box, while you are able to prompt them to ask questions about your service or products.

Invest in a good web camera, although in most cases you can use your smartphone placed on a tripod. Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation. So if your room is dark, you may choose to film outside to get natural light, otherwise you can get affordable a ‘Selfie Ring Light’ that attaches to your phone or a more sophisticated large studio ring light. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Sounds are as important as videos on a videoblog; you could just use your phones headphones or get a wireless microphone with transmitter and receiver, which usually comes with a clip, to create an even more professional broadcast. Or is you record your videoblog via webcam your PC, laptop or Mac will record your voice most likely anyway.
If you go ‘Facebook or Instagram Live’, there is of cause initially no editing involved. Lucky you! – Every video is live cast is recorded, which means you can download the video in HD quality afterwards, and edit anything you wish to change, before uploading it as your vlog to your video sharing platform, e.g. YouTube.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Also, YouTube, for example, offers you free editing within your video editor dashboard.
Lastly, the more creative you are in presenting your product or service to the market, the more you are likely to succeed. Videoblogging offers an interactive way of selling, because your customers can get involved. You instil in them the advantage of your goods. And at times, those are enough to make a sale.

 

Let me know what you think in the comment section below.

Also, please don’t forget to LIKE COMMENT FOLLOW & SHARE

All the Best,

Naomi

P.S.: I am happy to assist you in building the business you desire and deserve, so if you require  Business & Multimedia Consulting and / or Coaching, check out my website for more details or send me an email to info@naomimclaughlan.com.

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SEO – How to select Search Engine Keywords

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As you surely know Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords, aka Search Engine Optimization or SEO.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! Traffic pulling up to your front door…But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how consistent or even aggressive your marketing campaign may be, the right people may never get the chance to find out about it.

So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the centre of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity, while some will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword; the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “London job listings” and “London IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until you find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyses consumer behaviour in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better leads.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work – and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Don’t forget to LIKE < COMMENT < FOLLOW & SHARE

All the Best,

Naomi

P.S.: You require Business & Multimedia Marketing and PR Coaching or Consulting? Check out how I can assist you today!