Help Prevent Climate Change!

Prevent Climate Change Naomi Mc Laughlan

You can do sooooo much more than what would fit into an Infographic, hence why I recommend that you pick up my International Bestseller TODAY!!! 😉

Here is what ‘How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’ is all about and WHY it is ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur.

The book elaborates;

* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.

I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs. By doing so, you create a ‘WIN-Win-Win’ scenario.

Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.

The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.
Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Further Reading
Your Help Please!
About the Author

After you have read this ‘How to apply Global Goals’, please leave me your honest review! Thanks

All the Best,
Naomi Mc Laughlan


Bullying, Harassment and Discrimination increases levels of Psychological Distress

A recent report shows that children who have been bullied in childhood are still affected after 40 years.


The American Journal of Psychiatry (2014) conducted a study on Adult Health Outcomes of Childhood Bullying Victimization, with data of 5 decades and reported “Participants who were bullied in childhood had increased levels of psychological distress at ages 23 and 50. Victims of frequent bullying had higher rates of depression, anxiety disorders, and suicidality than their nonvictimized peers… Childhood bullying victimization was associated with a lack of social relationships, economic hardship, and poor perceived quality of life at age 50.”

The American Journal of Psychiatry (2014) study report concluded that  “Children who are bullied—and especially those who are frequently bullied—continue to be at risk for a wide range of poor social, health, and economic outcomes nearly four decades after exposure. Interventions need to reduce bullying exposure in childhood and minimize long-term effects on victims’ well-being; such interventions should cast light on causal processes.”

Please be aware that views like “what people do or say in the privacy of their own homes is up to them”, can greatly influence our children, who might carry whatever they have heard outside the home and share innocently with their friends at school or elsewhere. If those comments are discriminative or similarly negative harassment or victimisation towards a group of people or a single person, it can lead to adverse effects on the child and the other person involved. So between adults sharing thoughts might be alright, but if children are in close proximity it might not be advisable to do so, as they might use the same words or behaviours outside.  Talking behind someone’s back cultivates negative attitudes and perceptions against the person, instead being a positive role model, early intervention and positive actions can increase the chances of reducing discrimination within our society.

Bullying can have many effects, some of them are:

  • Anxiety
  • Depression
  • Health issues
  • Lowered self-esteem
  • Stress

Special Needs

Children with special educational needs are twice as likely to be bullied, discovered a study published by London University’s Institute of Education.  Seven-year-olds with special educational needs interviewed for the study, claimed they were being bullied “all of the time”, 12 % versus 6% of their non-disabled peer group. Teenager and young adults are more likely to be physically harassed, ‘called names’ and socially excluded by peers.

Dual Discrimination and Multiple Discrimination

Adults and especially children can often fall victim of dual or multiple discrimination, which is basically an even more disrupting form of bullying. To give an example of dual discrimination; A girl with a mixed heritage background being discriminated against on the grounds of gender and ethnicity or race. Multiple discrimination; A disabled and gay boy with a minority ethnic background being discriminated against on the grounds of his sexual orientation, disability and ethnicity.

The dual and multiple issues in terms of discrimination seem to be widespread, but less often talked about.Bullying 2 Naomi Mc Laughlan


Telling jokes and making inappropriate comments at Work and in Business

The Government Equality Office in the UK,  advises businesses on the Equality Act and the requirements and responsibilities, not only in regards to staff but also towards customers and clients and the way they behave toward each other and state (2010) “… you will be responsible if other customers’ behaviour has been brought to your attention and you failed to act….”

The European Union Agency for Fundamental Rights or FRA has identified two additional terms ‘Additive’ and ‘Intersectional’ in relation to multiple discrimination.

FRA (2013) notes “Multiple discrimination takes place when someone is discriminated against for more than one reason, for example on the basis of gender and religion, age and ethnicity, etc. It can be: Additive: when the specific effects can be distinguished. For instance, an elderly woman may be discriminated against in the workplace because of her sex and in accessing healthcare because of her age; or Intersectional: when discrimination is based on the combination of two or more characteristics. For example, when a Romani woman gives birth in a hospital, she may experience discrimination not only because she is a woman (not all women face such discrimination), and not only as Roma (not all Roma face such a situation), but because of the combination of two characteristics.”

Victimisation NaomiMcLaughlan

To avoid any form of harassment, victimisation or discrimination, for example the use of negative words and descriptions, by employers or co-workers, a policy and special training of the workforce (positive action), is the way to go. Despite the fact that a member of staff might mean no harm, it is still hurtful for the victim to constantly listening to jokes or comments made about them at work or any other place.

The Citizen Advice Bureau UK (n.d.) explains “Your employer isn’t allowed to bully or harass you because of your age. They must also stop other colleagues, and in some cases clients or customers of the business, from doing this. For example, they must stop other people if they make offensive jokes about your age in the workplace.”

The search term ‘Funny Discrimination Jokes’, brought me about 3,590,000 results today on Google – a shocking result!

All the Best,

Naomi x

I appreciate to hear your views, so please leave me your comments below!