What does applying Global Goals actually mean for Businesses?

What does applying Global Goals actually mean for businesses?

A few days ago, someone in my business network commented under a post of mine, which was a link to my latest Amazon International Bestseller ‘How to apply Global goals to Your Business; ‘ The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’.

What I quickly realized was that he misunderstood the meaning of ‘Global Goals’, based on his comment, which was “I don’t apply global goals. They’re totally irrelevant to my very local business of photography. I need people to be with me. Not on the other side of the world. Otherwise how do I take their photos?” (see below).

What he meant was internationalization, which in short refers to trading abroad.

 

GlobalGoalsConversation Sensored Naomi Mc Laughlan

That’s, of cause, not meant when looking at Global Goals, but instead it is the common term most people use to refer to the UN’s 17 Sustainable Development Goals (aka Global Goals or SDGs).

My main thought was, ‘Wow! There are still business owners who don’t know anything about Global Goals and how to apply them to their business, hence take neither ownership, leadership nor value the opportunity that presents itself.

By the way, this post is not meant to name and shame anyone, hence why I covered the persons name. It is rather a realization what still needs to be done; which is to spread the word about the necessity and opportunity of applying Global Goals.

Learning about the Global Goals, yet still considering that only multinational enterprises should concern themselves with the topic at hand, is in my opinion a failure.

We are ALL in this together!!! We all have the responsibility, especially as business owners, big and small, as well as as citizens in our communities alike. And, NO, we don’t have to try to apply ALL 17 SDGs, but rather make an informed choice based on what applies to our business or living environment, business aims and practical considerations. It is a matter of Pick & Choose – Then consistently APPLY.

There are many great examples, of businesses who apply Global Goals, which show leadership roles in their industries, hence this reflects positively back how consumers perceive their efforts. Meanwhile it raises standards and improves our lives on a society level, as well as has a considerable positive impact on the environment .  Even small scale projects can make a huge difference for the people involved, from the free meal for a homeless person, beach clean-ups or providing free education or medicine to war torn countries and everything in between. Applying Global Goals starts at home, hence why any business can get involved and make a difference. 

How to apply Global goals to Your Business by Naomi Mc Laughlan Advert

I invite you to read or listen to my book, not because I NEED or WANT to sell more copies, but rather because it appears that more people need to learn about how to get involved, which is dear to my heart!

I am giving away a FREE 1to1 1h Business Strategy session for every purchase, so that I can further assist you in planning your approach to applying Global Goals. In case you have purchased my book or audio in the past, I extend this offer to you as well! All you need to do is send me a copy of your receipt to info@naomimclaughlan.com / Subject Line GLOBAL GOALS, so that we can book you in for your FREE Session.

Let me know what you think in the comment section below!

All the Best,

Naomi xxx 

P.S.: Here are a few direct links, to make it easier for you. however the list is obviously limited, but my book is available from any Amazon branch, an the audio book version is available at Amazon, Audible and ITunes.

Amazon UK 

Amazon US

Amazon Germany

Amazon France

Amazon Spain

Amazon Japan

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The 7 Traits Every Small Business Owner Needs to Grow Their Business

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Have you ever wondered how you may grow your business? Do you need to focus more on strategy, sales and marketing or growing your team? Yes, yes and yes…but foremost you need to work on you own mind-set! You need to have a vision in mind for your business. Where do you want to be in a year from now, five years or even ten?

Furthermore, here are 7 Traits You Need to Grow Your Business to the Next Level

1.A strong Sense of Purpose; Most leaders who have achieved documented growth, e.g. the late Steve Jobs, discover that it takes more than the promise of increasing financial reward to fuel their aspirations and ambitions. They find a higher calling than simply the pursuit of “more money.”

2.Outstanding Market Intelligence; You need to focus strongly on trends and changes in your marketplace. Do not fall behind or victim of the strategic drift, due to working too much ‘in’ and not ‘on’ your business. Always focus on the bigger picture.

3.Effectively Plan for Growth; Without planning for growth, it will most likely not happen by ‘magic’. Therefore, journal about it, make a plan, implement and monitor all actions and adjust and regularly update your approach to stay up-to-date.

4.Customer Focused Processes; Listen to what your customers and clients need and what. This includes to provide an outstanding customer service and after-sales plan. Strive to provide your customers with a high quality, faster, cheaper and better product and / or service then any of your competitors.

5.Utilize Technology; There are endless, often free, tools available, so use them to your advantage.

6.Establish an Outstanding Team; Hire slow and fire fast. Focus on hiring, training and retaining the best and the brightest people you can afford. Also, focus on talent and aptitude and not just on official professional or academic qualification.

7.See the Future; Diligently monitor and interpret the micro- and macro forces of change affecting your environment. For example, consider how your business can contribute positively to society and the environment, become a leader in your community. Learn more about Global Goals, by reading or listening to my latest International Amazon Bestseller ‘How to apply Global Goals to your Business; The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’. Also if you purchase a copy between January 23rd and January 31st you receive a FREE #Business #Sustainability #Strategy Session.

Let me know what you think in the comment section below.

If you require help in starting or growing your online or ‘brick-and-mortar’ business, book your first strategy session today!

All the Best,

Naomi

How to apply Global Goals to your Business 💿⭐Audiobook Release

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I am super exited!!!

How to apply Global Goals to Your Business is now available exclusively via Amazon, Audible and ITunes!


How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals, is the ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur, as it highlights:

* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.


Dear Business Owner & Entrepreneur,

I am highly exited that you are interested to read this book, because I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs.
By doing so, you create a ‘WIN-Win-Win’ scenario.

Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.

The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.

Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Introduction
Dedication
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Conclusion
References
Further Reading
Your Help Please!
About the Author

After you have read or listen to this book, please leave me your honest review on Amazon, Audible or ITunes. Thank you! 😉

Let me know what you think in the comment section below.

All the Best,

Naomi xxx

P.S.: Please LIKE< COMMENT<FOLLOW & SHARE

Global Goals #1-5 Infographic

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What are you focusing on changing and / or participating in?

Do wonder how to apply Global Goals to your Business? – Read my latest International Amazon Bestseller!

Global Goal Book Cover image

Let me know what you think, in the comment section below!

All the Best,

Naomi xxx

P.S.: Please LIKE, COMMENT, FOLLOW & SHARE!

Why Biz Owners need to care about Global Goals

If you are an entrepreneur or business owner, I invite you to check out my #New Book;

How to apply Global Goals to Your Business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals

Global Goal Book Cover image

Yes, it is #paper #free available for pre-order for only £2.10 at Amazon UK or Amazon US for only $3.02! It is, of cause, available anywhere in the world, just type in the title in the search bar, when you live somewhere else, and you should be able to order it from there.

 

 

 

 

 


In addition, I have addressed the question ‘WHY’, we all need to care about Global Goals. By the way, if you are not aware of what Global Goals are, please refer to one of my other blog posts on the topic of #GLOBALGOALS, and then come right back!

 

Let me know what you think!

Please LIKE, COMMENT, FOLLOW & SHARE!

All the Best,

Naomi xxx

 

What are Global Goals or SDGs Q&A

My Agenda for Change YT Header Naomi Mc Laughlan.jpg


Q: What are Global Goals?

A: Global Goals or Sustainable Development Goals (SDGs) are concerned with creating a better future for the society and environment around the world

Q: Who developed the Sustainable Development Goals?

A: The United Nations (UN); the largest assembly of world leaders in history accepted the UN Millennium Declaration

Q: When were the Sustainable Development Goals initially agreed upon?

A: Initially, in September 2000 at the Millennium Summit, the UN proposed the so called 8 ‘Millennium Development Goals’, which obligated the assembly of world leaders and their nations to form a new global partnership to reduce extreme poverty and setting out a series of time-bound targets, with a deadline of 2015

Q: Were the Global Goals or SDGs always called that way?

A: In 2015, the United Nations have reconsidered the eight Millennium Development Goals and concluded by developing the 17 SDGs, which address the world most current important issues

Q: What can individuals do to participate?

A: Individuals can learn more about the #GlobalGoals by seeking information and taking part in initiatives within their communities and around the world

Q: What can businesses do to participate?

A: Business owners, from a micro business to a large enterprise can seek information, choose one or several goals which they like to focus on and initiate change within their company as well as in their community, and form sustainable partnerships with complimentary businesses to promote the goals


 

Naomi Mc Laughlan Tee Collection Header 2

Have a look and choose your Eco-friendly #GlobalGoal Motto Tee today!

Please LIKE COMMENT FOLLOW & SHARE

All the Best,

Naomi xxx