Are you thinking about E-commerce?

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Think about this. You are planning to engage in “E-commerce”, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is “different”, right?

Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.

The only major difference is that (continuing the analogy) your local store window can only be seen by a small group of people, whereas your online business can be seen by the whole world. By engaging in e-commerce, you can take your business “global”. For many businesses, this is truly an advantage, representing a wonderful opportunity.

But that is not the case for everyone, particularly for companies who sell a physical, tangible product. When planning to go online, therefore, you should spend some time thinking about your product and exactly who your target market is, because this will be a crucial factor in determining whether your venture is a success or a failure.

What it is that you plan to market on your e-commerce enabled website, and who will want to buy it? Some products will, by their very nature, not be totally suited to a worldwide market. Pork based food products for example, will not be popular in Muslim countries, nor will wine, whisky or beer. Sales of open toed sandals may be disappointing in Iceland, Greenland and the frozen polar North.

Secondly, give very careful thought about how you will get your product to the customer. This shall include the consideration if it is a viable option to sell and send individual items or rather in bulk, especially in regards of the cost of delivery. So consider carefully if you are going to enter the market as a retailer or wholesaler, which also includes to either sell to customers directly (B2C) or to other businesses (B2B). Additionally, if your product is bulky or heavy, selling outside your locale may not be practical.

Furthermore, you need to consider that, whilst most countries use the same Standard International Trade Classification (S.I.T.C) codes for deciding on how much import duty to levy on a particular product, the actual duty to be paid varies from country to country, and such variations may lead to disputes. In some instances, this can mean that your products can be held up in Customs for several days or even weeks on arrival, because of a dispute over the Import Duties to be paid.

Likewise, if you plan on selling a service online, can that service be provided outside your local area in such a way that you still make money? Do you need to have one of your own staff actually work with the customer (in which case, you need to stay local) or can the work be easily subcontracted on a global basis? Would it be easy to find such a local subcontractor capable of supplying your advertised service in such a way that both you and the customer are happy? How much would such a subcontractor cost? Can you utilize online based technology, such as video conferencing via Skype or Google+ to offer your services?

Unless you can get positive answers to all of these questions, then, again, it may pay you to keep your services local, rather than overreaching, in order to become a global player.

Let me know what you think in the comment section below.

If you require help in starting or growing your online or ‘brick-and-mortar’ business, book your first strategy session today!

All the Best,

Naomi

 

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This is how you get Free Publicity For Your Business

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Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.

Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don’t understand how publicity works have to rely on large advertising budgets to reach their audiences, usually with less impressive results.

The first step in reaching out to media professionals is to create an appealing press release. Its main purpose is to get an editor or producer interested in what you have to say or in what you are doing. It should contain enough information, specifics and quotes that a writer can craft a story from it without ever having to call you.

A media alert is another tool for getting press coverage. Its purpose is to give news assignment desks the specifics about an event in a way that entices editors or television news directors to send a reporter or camera crew.

There are dozens of other ways to get news coverage, such as placing feature stories or writing pitch letters offering your expertise in a subject for quotes or on-air interviews.

You can hire outside help to get publicity, however you know your business inside out, so the key to succeed, is to reach out the appropriate person with your message, in a format that media professionals expect. You will find who to contact and what they expect on most media outlets ‘contact’ page on their website.

Let me know what you think!

All the Best,

Naomi xxx

P.S.: If you require assistance to get more PR for your business, contact me via email @ info@naomimclaughlan.com or book a Business, Multimedia, Marketing & PR Consulting session here.

STOP WASTING YOUR ADVERTISEMENT BUDGET!

Stop Waisting your advertisement budget Naomi Mc Laughlan

Many small #businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the #money invested should gain the desired outcome.

There are some common mistakes small businesses and #professional service providers make when designing and posting the advertisement, which leads to the failure of the #advertisement;

#Bigger is #better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a #health#magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the #customers in mind, find out how many readers they have and the cost they ask for posting the ad. #Special deals are offered by them from time to time and can only be found by watchful eye.

It is estimated that everyday people are subjected to around three thousand#commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also #focus on the uniqueness of the product and how it is better compared to the competitors’ product.

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. #Call of action (CTA) is the final job of the advertisement.It should call for information, or visiting the #store or even visiting the online store. The message should sound confident and clear.

Need help with your advertisement? I am #happy to help! You can book an initial Multimedia Marketing & PR Consulting session for business owners and entrepreneurs, for only $99

All the Best,

Naomi xxx

Why Biz Owners need to care about Global Goals

If you are an entrepreneur or business owner, I invite you to check out my #New Book;

How to apply Global Goals to Your Business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals

Global Goal Book Cover image

Yes, it is #paper #free available for pre-order for only £2.10 at Amazon UK or Amazon US for only $3.02! It is, of cause, available anywhere in the world, just type in the title in the search bar, when you live somewhere else, and you should be able to order it from there.

 

 

 

 

 


In addition, I have addressed the question ‘WHY’, we all need to care about Global Goals. By the way, if you are not aware of what Global Goals are, please refer to one of my other blog posts on the topic of #GLOBALGOALS, and then come right back!

 

Let me know what you think!

Please LIKE, COMMENT, FOLLOW & SHARE!

All the Best,

Naomi xxx

 

Dare to build a Global Brand?

Global Brand Strategy Success Club Naomi Mc Laughlan

Most entrepreneurs and business owners I have met during my 15+ years in business for myself, initially love what they do and all they can think, talk and dream of is to get their products and services out there. Some plan for ages, while others ‘just put it out there’ and finally launch…

Then hits the reality that the competition is much more aggressive/established/quicker/faster/better/more financial stable, as expected and the footfall and demand is lower than estimated. Disappointment, upset and struggle, and often financial trouble load just another brick to the pile and there all it goes out of the window….

Just in the last year I witnessed about 30 stores in our local town center go, some were established ones too, while others where in the 1-5-year bracket. Sad to see them go, one by one…

I strongly believe that one major part that is missing, in most cases, is multimedia marketing and a therefore a consistent communication of benefits potential customers and clients get when they purchase a product or service. However, I have also realized that many business owners do not plan or have a marketing budget, but rather hope that ‘word will spread’ and people will just appear by magic.

So what to do differently? You may think…

Online sales Naomi Mc Laughlan

 

Well, from my experience I can say that you need to ‘shout it from the rooftops’ day in and day out. On average it takes up to 7 times until we recognize a brand. Right? And people search online to find a solution for their problem, therefore if your online offering is not ‘up-to-scratch’ – you have lost the battle before they even get to town or find your website!

So here is my offer to you,

my dear entrepreneur & business owner;

Join the Global Brand Strategy Success Club today, so that you avoid all the above and build a sizzling business, with products and services known, loved and trusted around the globe!

Common over, take a look and join!

All the Best,

Naomi xxx

P.S.: Please Like, Comment, Follow & Share

 

What are Global Goals or SDGs Q&A

My Agenda for Change YT Header Naomi Mc Laughlan.jpg


Q: What are Global Goals?

A: Global Goals or Sustainable Development Goals (SDGs) are concerned with creating a better future for the society and environment around the world

Q: Who developed the Sustainable Development Goals?

A: The United Nations (UN); the largest assembly of world leaders in history accepted the UN Millennium Declaration

Q: When were the Sustainable Development Goals initially agreed upon?

A: Initially, in September 2000 at the Millennium Summit, the UN proposed the so called 8 ‘Millennium Development Goals’, which obligated the assembly of world leaders and their nations to form a new global partnership to reduce extreme poverty and setting out a series of time-bound targets, with a deadline of 2015

Q: Were the Global Goals or SDGs always called that way?

A: In 2015, the United Nations have reconsidered the eight Millennium Development Goals and concluded by developing the 17 SDGs, which address the world most current important issues

Q: What can individuals do to participate?

A: Individuals can learn more about the #GlobalGoals by seeking information and taking part in initiatives within their communities and around the world

Q: What can businesses do to participate?

A: Business owners, from a micro business to a large enterprise can seek information, choose one or several goals which they like to focus on and initiate change within their company as well as in their community, and form sustainable partnerships with complimentary businesses to promote the goals


 

Naomi Mc Laughlan Tee Collection Header 2

Have a look and choose your Eco-friendly #GlobalGoal Motto Tee today!

Please LIKE COMMENT FOLLOW & SHARE

All the Best,

Naomi xxx

Make more profit by spending less

Increase profits Naomi Mc Laughlan

Whether you are in start-up or growth mode, as an entrepreneur or business owner your aim will be the same; increase profits and reduce expenses. Therefore, it is always a wise strategy to consider, analyse and monitor all overhead costs, especially the ones that reoccur on a regular basis, as they can amount to a significant sum over time.


Spend less on Overheads Top 5 List:

  1. Plan ahead and buy in bulk, including office supplies, raw or component materials used to produce your products, as larger orders mean you shop less, often at a lower price and pay only once for shipping
  2. Clean up and update your mailing list on a regular basis; if you use direct mail make sure that you are not sending out marketing copy that reaches no one
  3. Collaborate and hire independent freelancers and / or manufacturers’ sales reps; because they get paid on a fixed rate or commission only, which is less expensive, as compared to employing permanent staff – However, one downside might be that you are not actively building an organisational culture by training and retaining a talented, motivated and happy workforce.
  4. Reduce, Reuse, and Recycle or Upcycle equipment; by planning ahead and using estimates of current and future requirements you can ensure that when replacing appliances or other equipment you do not outgrow these before their lifetime, hence it reduces the number of times you have to replace them. Furthermore, consider to reuse equipment or re-purpose them, and / or sell them on to reinvest into new equipment.
  5. Go paperless; it is better for the environment and your purse, so for example use emails to send out letters, offers and invoices and make use of digital and mobile marketing strategies that won’t cost you a dime and can go #viral

Please Like, Comment, Follow & Share

All the Best,

Naomi