Digital Marketing is a MUST for any business!…

…especially for Start-ups on a Shoestring Budget!

Why?

Because consumers, so your ideal customers and clients included, are going to Google (or use any other search engine) FIRST, prior to making a purchase. AND if they can’t find you, they are neither going to know that YOU, e.g. your business and brand, exist, nor that YOU can HELP them solve their problem.

YOU MUST USE ANY AND EVERY CHANCE TO BE SEEN AND HEARD, by creating as many digital marketing touchpoints as possible, to get KNOWN, LIKED AND TRUSTED! And to ALWAYS stay top of mind, otherwise you will be forgotten in no time.
The general goal in Digital Marketing is to leverage your efforts, hence it is important to carefully make choices about the most ideal platforms and creating the most appropriate campaigns, to successfully reach as many people, within your target market, as possible.

There is no better way to reach many consumers at once in a fairly low-cost way.
Digital media and Social Media is changing on an ongoing basis, as technologies are being developed consistently, along with new online and mobile applications, tools and best practices, therefore I think that learning about the topics covered never stops, as long as it keeps changing.

So, shall we get started? Great!

Read on, in my latest book;

🅓🅘🅖🅘🅣🅐🅛 🅜🅐🅡🅚🅔🅣🅘🅝🅖 : #1 in the Start-Ups on a Shoestring Budget series!

Digital Marketing 3D Book Cover 1

Chapter Overview;

Chapter 1 Digital Marketing aka Electronic Marketing defined

Chapter 2 Best practices of PPC (Pay Per Click) campaigns

Chapter 3 How to create successful SEM and Banner campaigns

Chapter 4 How to Improve your Search Engine Optimization (SEO)

Chapter 5 How does Social Media fit in?

Chapter 6 E-Mail campaigns as a Marketing Tool

Chapter 7 How to evaluate Digital Marketing Campaigns

Chapter 8 The Hosting of Corporate Presentations and E-Shops

Chapter 9 Mobile Internet as a Tool for marketing on the Go

Chapter 10 Securing Your Digital Infrastructure

Chapter 11 Intranet

Chapter 12 Let’s talk Digital Marketing Strategy

 

✨Never struggle with your again❗️

 

Get you copy on Amazon:

http://bit.ly/DigitalMarketingbyNaomiMcLaughlanUS
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanUK
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanDE
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanES
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanFR
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanJP

If your country is not listed, just type in the title and my name and you’ll be able to find it!

All the Best!

Naomi xxx

 

Advertisements

Unlock Your Natural Creativity

creativity-naomi-mc-laughlan

We all have the power to be creative. It’s part of our natural make-up as human beings. The trouble is that, too often, we sabotage our natural creativity. Lack Creativity? …

Here are 7 Ways to Unlock Your Natural Creativity

1. Don’t Make Assumptions.

Assumptions are examples of lazy thinking. We simply don’t wait to get all the information we need to come to the right conclusions.

Tip: When you feel yourself wanting to draw conclusions, just wait until you have all the information.

2. See Things from Other Points of View.

A truly open mind is willing to accept that, not only do other people have other just as valid points of view from theirs, but that these other points of view may be more valid.

Tip: Don’t have a monopoly on how things are. Things aren’t always what they seem. Be ready to consider other points of view.

3. Avoid Yo-Yo Thinking.

Some people tend to have a tendency to swing from a highly positive mood one minute to a highly negative one the next, all because of what they see in front of them. It’s like a yo-yo: up one minute, down the next. It’s far healthier to stay neutral and not let emotions get the better of you.

Tip: Remember that things are rarely as good – or as bad – as you think they are.

4. Get Rid of Lazy Thinking Habits.

Habit can be a major stumbling block to clear thinking and another example of laziness.

Tip: Don’t think that, just because things happened in a certain way once before, that they will happen like that again.

5. Don’t Think Like an Old Person, Think Like a Child.

Research shows that the number of synapses, or connections, in the brain is greater in a child of two than in an average adult. The reason for this is that, while a child of two has no limiting world view, as adults we do. It’s like a sculptor who starts off with a large block of clay, more than he needs, and then gradually removes the clay as he moulds his sculpture. If we use our brain like a child, accepting everything without judgment, we can actually halt and reverse the brain ageing process.

Tip: Don’t worry about the myth of age. With the right stimulus and a passion for learning, you can actually improve your brain’s powers.

6. See The Detail as well as The Big Picture.

You may know the poem by John Godfrey Saxe called “The Blind Men and the Elephant”. This tells how six blind men of Indostan go to see an elephant and each try to work out what it is from touching it. One blind man touches the tusk, another the trunk, another the tail, and so on. Of course, not being able to see the whole elephant, they come to wildly different conclusions.

Tip: Try to keep the big picture in front of you while looking at details. It will help to put everything in its proper place and context.

7. Think for Yourself.

Taking time out to think is still frowned on in many organizations that prize activity over creativity. People who work in creativity-constrained organizations are likely to think the way they are supposed to think, or as others think, or as has always been the way to think. It’s like the blinkered thinking that Hans Christian Anderson describes in his story of “The Emperor’s New Clothes”. Everyone in the land refuses to see that the emperor is naked and has been duped into believing he is wearing a splendid costume for his coronation. Only a young boy who has been ill and not party to the cultural brainwashing can see the truth and cries out: “Look, everyone, the Emperor is wearing no clothes!”

Tip: Don’t let others tell you how to think. When others ask your opinion, tell it to them straight.

Once you make these 7 techniques part of your habitual thinking patterns, you will amaze yourself with how easy it is to come up with fresh, innovative and creative solutions to all of life’s problems.

Let me know what you think in the comment section below!

Please LIKE > COMMENT > FOLLOW & SHARE

All the Best,

Naomi

 

Are you thinking about E-commerce?

ecommerce-naomi-mc-laughlan

Think about this. You are planning to engage in “E-commerce”, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is “different”, right?

Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.

The only major difference is that (continuing the analogy) your local store window can only be seen by a small group of people, whereas your online business can be seen by the whole world. By engaging in e-commerce, you can take your business “global”. For many businesses, this is truly an advantage, representing a wonderful opportunity.

But that is not the case for everyone, particularly for companies who sell a physical, tangible product. When planning to go online, therefore, you should spend some time thinking about your product and exactly who your target market is, because this will be a crucial factor in determining whether your venture is a success or a failure.

What it is that you plan to market on your e-commerce enabled website, and who will want to buy it? Some products will, by their very nature, not be totally suited to a worldwide market. Pork based food products for example, will not be popular in Muslim countries, nor will wine, whisky or beer. Sales of open toed sandals may be disappointing in Iceland, Greenland and the frozen polar North.

Secondly, give very careful thought about how you will get your product to the customer. This shall include the consideration if it is a viable option to sell and send individual items or rather in bulk, especially in regards of the cost of delivery. So consider carefully if you are going to enter the market as a retailer or wholesaler, which also includes to either sell to customers directly (B2C) or to other businesses (B2B). Additionally, if your product is bulky or heavy, selling outside your locale may not be practical.

Furthermore, you need to consider that, whilst most countries use the same Standard International Trade Classification (S.I.T.C) codes for deciding on how much import duty to levy on a particular product, the actual duty to be paid varies from country to country, and such variations may lead to disputes. In some instances, this can mean that your products can be held up in Customs for several days or even weeks on arrival, because of a dispute over the Import Duties to be paid.

Likewise, if you plan on selling a service online, can that service be provided outside your local area in such a way that you still make money? Do you need to have one of your own staff actually work with the customer (in which case, you need to stay local) or can the work be easily subcontracted on a global basis? Would it be easy to find such a local subcontractor capable of supplying your advertised service in such a way that both you and the customer are happy? How much would such a subcontractor cost? Can you utilize online based technology, such as video conferencing via Skype or Google+ to offer your services?

Unless you can get positive answers to all of these questions, then, again, it may pay you to keep your services local, rather than overreaching, in order to become a global player.

Let me know what you think in the comment section below.

If you require help in starting or growing your online or ‘brick-and-mortar’ business, book your first strategy session today!

All the Best,

Naomi

 

Homeschooling Your Preschool Child

homeschooling-a-preschooler-naomi-mc-laughlan

Each child has unique interests and learning needs, not to mention attention spans. Therefore, if you are wondering whether homeschooling is suitable for your child or children, it is best to do an initial evaluation of what your preschool child’s needs are.

Several online resources provide lesson suggestions for preschoolers. You may find these materials very helpful. However, consider them only as a guide to give your child’s learning some direction. It is highly advised to be aware of the learners’ interests, be it an inclination to writing, sports, arts and crafts, or any other subject. You can then incorporate these interests into your list of “things that a home schooled child should know.”

For different age groups of children, you may need to employ different methods and techniques for homeschooling. And in order to know which methods and activities best suits your child under a specific age group, this short list may be of help.

Children of age 2 are found to be the most difficult. The child often gets bored and at times frustrated when being taught. Stimuli are needed in order to catch their interests. Children of this age group are most eager to learn, often walking around, and climbing steps. Common behaviors of this age include self-centeredness and possessiveness. Their sense of humor also develops. Do activities relating to these capabilities of the child.

Homeschooling a 3 year old is even more trying. At this point, the child is more physical in affection and in play. They don’t mind change, love having friends to play with, and they take verbal instructions very well. Use these to stimulate them to participate in learning activities. At this age, they are already capable of communicating their needs.

Children of age 4 are usually capable of working with scissors, hopping around on one foot or skipping. They start to learn to draw and possess a lot of physical energy. Let them try new things, as this will be their number one interest. They are very imaginative so give them an opportunity to develop and express this creativity.

Remember that all children grow at their own rate,

and in their own ways.

To achieve maximum benefits for the home schooled preschooler, you should trust your child’s own intuition of their momentary needs and wants and give them sufficient freedom to explore, inquire, and ultimately learn.

I invite you to take part in the Professional Home Educator Academy, which is an online based training program for parents who like to set up a successful home-school environment. I have been a homeschooling mum of three for many years now, and I have highly enjoyed every step of it.In the program I share not only my experience, but also easy to follow steps and strategies on how you can make homeschooling integrate into your own family setup.

PHEA Pic

Let me know what you think in the comment section below!
Please LIKE COMMENT FOLLOW & SHARE
All the Best,
Naomi xxx

Develop your mind – 31 Day Challenge / Day 3

As humans Naomi Mc Laughlan

Are you dreaming of learning something new, but there is no time available at this point in time?

If so, you may want to refer back to my last blog post ‘Early starters conquer time – 31 Day Challenge Day 2’.  

As you may already know, I am a HUGE fan of personal and professional development and since leaving school 17 years ago I have been learning and added to my knowledge and skills in vocational and academic courses on a continual basis.

If you believe that learning is expensive, think again and check out this list of #FREE interactive courses you can discover and make use of:

Alison

Alison currently offers 750 online based courses for free, in the following categories:

  • Languages
  • Business and Enterprise Skills
  • School Curriculum
  • Finance & Economic Literacy
  • Digital Literacy & IT Skills
  • Health & Safety & Compliance
  • Health & safety (Irish Legislation only)
  • Personal Development & Soft Skills
  • Health Literacy

Some course providers are British and US based Universities and some courses have been developed and are offered by private learning institutes. While all courses are free, you have the option to get a Diploma for just above £60 or Certificate for about £20 send out to you, after you have completed a minimum of 80% of the course and have passed a number of tests.


 

Creative Life

Creative Life offers several daily live classes and tutorials in the following categories:

  • Photo & Video
  • Art & Design
  • Music & Audio
  • Craft & Maker
  • Money & Life

All live ‘on air’ classes are free of charge and you have the option to pre-register for classes and get a reminder of the upcoming live session. There is also an option to purchase a class after it has been on air, but that is no requirement to take part in any sessions.


 

Future Learn

Future Learn currently offer 58 online based courses, in the following categories:

  • Language & Culture
  • Business & Management
  • Science, Maths & technology
  • Health & Psychology
  • Creative Arts & Media
  • Teaching & Studying

Most courses are offered by British Universities and while all courses are free, you have the option to get a ‘Certificate of Participation’, for just above £30 after you have completed a minimum of 80% of the course and have passed a number of tests.


 

Memrise

Memrise currently offer several hundred online based courses for free, in the following categories:

  • Languages
  • Arts & Literature
  • Maths & Science
  • The Natural World
  • History & Geography
  • Professional & Careers
  • Entertainment
  • Trivia

I love the fact that not only the typical languages (English, Spanish, German etc.) are offered, but also languages like Mandarin Chinese and Japanese and even Ashanti Twi, the language I ‘really’ want to learn to speak, read and write fluently, as I am half Ghanaian 😉


 

Vision2Learn

Vision2Learn currently offer 12 NCFE Level 1 and 2, online based courses for people who are 19 years or older and who live in the EU, in the following categories:

  • Business
  • IT
  • Healthcare

The courses are offered in collaboration with British based colleges. After completion of the online course and passing of written assignments, each participant receives a Certificate free of charge.


If you really have no time to spare to sit down and learn, why not try to enhance your knowledge by listening to an audio book instead?

Amazon.com

Amazon currently offers 27,116 results for “free audio books” in a mix of categories, including:

  • Classic Literature & Fiction
  • Children’s Classics
  • Suspense Thrillers
  • Mythology & Folk Tales
  • Horror Literature & Fiction
  • Literature & Fiction
  • Coming of Age Fiction
  • Sea Stories
  • Children’s Action & Adventure Books
  • Children’s Books

So if you prefer to download and listen to new things, rather than learning at your PC or MAC, this may be the ideal way to listen on your mobile device while you drive, do house shores or lay in bed.

 

Please Like & Share and Let me know what you think.

All the Best & Speak to you tomorrow,

Naomi xxx

 

P.S.: By the way, I am not affiliated with any of the course providers mentioned above, and I have sorted them in alphabetical order, as I have no special preferences for any of the courses mentioned.

I find them all to be great, as they offer you and me a learning opportunity in the comfort of our own home at a convenient time, plus being free of charge.

How do Children learn best?

How do children learn NaomiMcLaughlan 2

Have you ever asked yourself what the best approach may be to teach your children new knowledge and skills?

Especially if you are a homeschooling parent like me, this thought may have crossed you mind too.

I have prepared an outline for you, including the learning theories and styles which are most referred to and associated with learning.


How children learn best NaomiMcLaughlan 3

Learning through Sensory Stimulation

According to the sensory stimulations theory effective learning occurs when the senses are stimulated. In relation to this theory the VARK questionnaire was established which tests a persons’ preference for learning best. Most people are multimodal learners which basically means that they prefer all learning styles, Visual, Aural, Read/Write, Kinesthetic, but some more than others.

Children learn best if their senses are stimulated while learning and this could be achieved by changing learning materials and learning activities to keep them actively interested in the lesson. In Waldorf schools children form letters out of play dough and experiment a lot with different materials during their lessons. Some of these lessons take place on the actual place of action, for example a visit to a farm to learn about the work as a farmer and the animals.


Learning through Reinforcement

The reinforcement theory developed by B.F. Skinner outlines that desired behaviour will be learned by positive reinforcement in the form of rewards, either verbally or through tangible rewards. Some schools use this technique by mentioning how well a child has done something to the child directly or written under the child’s work. During assemblies special certificates are handed out to children who have done especially well during the week, most of these certificates are for rewarding good behaviour in class or during break time. This way of reinforcement can easily be incorporated for a home educated child.


Learning through Facilitation

The humanist approach or facilitation theory, outlines that learning will occur by the educator acting as a facilitator, which means that children have a natural eagerness to learn and will do so, if the teacher (parent) and learning environment offers a stimulating atmosphere. This approach is the basis of Montessori schools worldwide, which was founded by the Italian educator and physician Maria Montessori. Children are inquisitive from birth onwards; they try to understand the world around them; by asking chain questions, trying something new, and keeping themselves busy all day long.


How do children learn NaomiMcLaughlan 1

Learning in a Homeschool Environment

Home schooling works wonderfully by using a mix of learning styles and approaches to engage your child during a lesson, because sometimes one approach could work for some children but maybe not for all children.

Most children enjoy experiencing new concepts, engaging in a new activity and  using their imagination to solve a problem. Their interest can be enhanced when they are able to access a variety of media, in form of books, brochures or EBooks, looking at or producing posters, graphs and videos during the teaching sessions.

PHEA Pic

If you are not a home educator yet, but would like to start homeschooling your child or children, I invite you to visit the ‘Professional Home Educator Academy‘, which will help you to set up a successful home-school environment.

All the Best,

Naomi xxx

How to promote expected behaviour, values and attitudes in a home school environment

In order to demonstrate expected behaviour, values and attitudes it is important to be consistent in every aspect of the home school environment.

Palytime NaomiMcLaughlan

Make your child or children aware of the expected behaviour, rules and sanctions.
As a teaching parent or carer, promote a positive behaviour yourself by treating every child with respect, without favouring one child over the other and by promoting equality and accepting a diverse capability of your children. Children often feel treated unfair if a younger child is allowed to take more breaks, for example, this can be avoided by explaining to the elder child the reasons for it.

Desk NaomiMcLaughlanHere are three major things to consider:

1. Keep the teaching area ‘classroom’ tidy
2. Be well prepared at the beginning of each lesson (lesson plan, required books etc.)
3. Keep interruptions to a minimum (phone calls etc.)

You could create a visual reminder for your child or children by making a poster of your desired behaviours. Include aspects like: Good behaviour is seen as being friendly, kind, polite, and careful, during lessons children should be working in a quiet manner and children are asked to being helpful to each other, to consider and accept the different needs of others.
Remind your children often of what is expected of  them, by using prompts to assist them to remember your rules etc.
Praise good behaviour in front of siblings in your ‘classroom’ and treat your child with special certificates as well or other prompts like sticker charts, or the possibility to collect team points to get a rewarded.


How do we deal with unacceptable behaviour?

Sad NaomiMclaughlan

In the case of unacceptable behaviour there have to be sanctions in place and your child or children should be aware of them.
At the end of the lesson speak to your child, which can mean that the child loses some of his/her free time. In some cases a detention / extra work can be given, for example if the child has not done his/her work or has repeatedly disturbed the lesson.
If normal systems are not successful an Individual Behaviour Plan (IBP) could be a way to monitor and evaluate the situations and behaviours of your child. An easy way of drawing such a plan is to list negative behaviours over a period of time, then to think of reasons which might have caused the undesired behaviour and lastly to make a plan on how to address these behaviours appropriately.

The most important aspect though, is to communicate with your child on a regular basis that good behaviour is highly valued by yourself and therefore give more attention towards good behaviour then towards bad behaviour. This will automatically reinforce your child to behave him/herself better.


If you are not a homeschooler yet, why don’t you sign up for The Professional Home Educator Academy online training?

It will teach you everything you need to know to start home schooling your child or children!

PHEA Pic

PHEA info

Please Like & Share

All the Best,

Naomi xxx