Anne-Marie Wickham / The Ultimate Confidence Show interview with Naomi Mc Laughlan

My client and friend Anne-Marie Wickham, founder of the Essex Hypnotherapy Centre (www.essex-hypnotherapist.com),  interviewed me last Sunday for her web-based show ‘The Ultimate Confidence Show; Life Your Life without Limits’.

We spoke about what helps you to feel ultimately confident and what you can do to increase your confidence.

 

Let me know what you think, in the comment section below!

 

All the Best,

Naomi

P.S.: Please Like – Comment – Follow & Share 😉

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Write A Book That Sells!

Write your Book Now Naomi Mc Laughlan
I have written 7 books so far,  two children books and five business books, 4 have become International Amazon Bestsellers! They not only made it into the Bestseller Lists across Europe and the US, but also into the Top 10 in Japan and Top 20 in Brazil!
Here are vital aspects you may want to consider;
1. Know your readers;

  • Are your readers male or female?
  • How old are your readers? What is their age range?
  • Are readers married, single, or divorced?
  • Where do your readers live?
  • What do your readers do for a living?
  • What other books/publications do they read?

Develop a profile that includes where they shop, what clubs they belong to, etc.
These elements will help you incorporate these aspects into your book and help you to create targeted marketing campaigns.

2. Know your market;

  • What’s the market like for your book?
  • Is there a trend out there you’re positioning yourself toward?
  • Have you undertaken research into the publications related to this topic/trend?
  • Are there any gaps in the literature, your book could fill?
  • What’s the future for this market/topic?
  • What do you know about trends related to your book/topic/audience?

3. Similar books;

  • What else has been published on your topic?
  • Have you read the leading books in your category?
  • Is your book portraying the topic in a different angle?

4. Getting and staying current;

  • What’s going on in your industry today?
  • What are some hot buttons?
  • What are people looking for?
  • What’s next on the horizon for this topic/audience?
  • Have you surveyed your target audience?

5. Follow the media;

  • What topics are currently covered in the media?
  • Do you see a trend being repeatedly covered?
  • Is there something that seems to be getting more buzz even if it’s on page six?

6. Talk & listen;

  • Talk about your book and listen to potential readers think of it.
  • Listen to what book reviewers appreciate and also what they view to be annoying.

7. Timing;

  • When do you plan to release your book?
  • Are you releasing around a holiday or anniversary?
  • Could you take advantage of any upcoming event and/or holiday for your book launch?

So you have dreamed of seeing your book published, but you don’t know how to get started?

No problem!

I am hosting a ‘Publish Your Book’ Workshop which you can view at any time on demand!

The workshop is for you, if you want to;

  • Publish a paperback book (or any other form of printed book binding),
  • Publish an audio book, or
  • Publish an eBook – or all three formats!

You will learn everything you need to know to give your book the final finish and get it published.

Head over to my website to sign up today!

 

All the Best,

Naomi

Help Prevent Climate Change!

Prevent Climate Change Naomi Mc Laughlan

You can do sooooo much more than what would fit into an Infographic, hence why I recommend that you pick up my International Bestseller TODAY!!! 😉

Here is what ‘How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’ is all about and WHY it is ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur.

The book elaborates;

* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.

I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs. By doing so, you create a ‘WIN-Win-Win’ scenario.

Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.

The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.
Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Introduction
Dedication
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Conclusion
References
Further Reading
Your Help Please!
About the Author

After you have read this ‘How to apply Global Goals’, please leave me your honest review! Thanks

All the Best,
Naomi Mc Laughlan

1 Minute with Naomi Mc Laughlan Video Series

The ‘1 Minute with Naomi Mc Laughlan’, is my new video series, in which I cover one business, multimedia, marketing and PR topic at a time. The aim of the series is to share my view and to help you develop your knowledge in the subject areas covered, as well as give you tips and strategies you can use to start and grow your business.

If you have a topic you would like me to talk about, please comment below, or send me an email; info@naomimclaughlan.com / Subject Line: 1 Minute

Take a peek at the first 5 episodes and let me know what you think!

All the Best,

Naomi xxx

Digital Marketing is a MUST for any business!…

…especially for Start-ups on a Shoestring Budget!

Why?

Because consumers, so your ideal customers and clients included, are going to Google (or use any other search engine) FIRST, prior to making a purchase. AND if they can’t find you, they are neither going to know that YOU, e.g. your business and brand, exist, nor that YOU can HELP them solve their problem.

YOU MUST USE ANY AND EVERY CHANCE TO BE SEEN AND HEARD, by creating as many digital marketing touchpoints as possible, to get KNOWN, LIKED AND TRUSTED! And to ALWAYS stay top of mind, otherwise you will be forgotten in no time.
The general goal in Digital Marketing is to leverage your efforts, hence it is important to carefully make choices about the most ideal platforms and creating the most appropriate campaigns, to successfully reach as many people, within your target market, as possible.

There is no better way to reach many consumers at once in a fairly low-cost way.
Digital media and Social Media is changing on an ongoing basis, as technologies are being developed consistently, along with new online and mobile applications, tools and best practices, therefore I think that learning about the topics covered never stops, as long as it keeps changing.

So, shall we get started? Great!

Read on, in my latest book;

🅓🅘🅖🅘🅣🅐🅛 🅜🅐🅡🅚🅔🅣🅘🅝🅖 : #1 in the Start-Ups on a Shoestring Budget series!

Digital Marketing 3D Book Cover 1

Chapter Overview;

Chapter 1 Digital Marketing aka Electronic Marketing defined

Chapter 2 Best practices of PPC (Pay Per Click) campaigns

Chapter 3 How to create successful SEM and Banner campaigns

Chapter 4 How to Improve your Search Engine Optimization (SEO)

Chapter 5 How does Social Media fit in?

Chapter 6 E-Mail campaigns as a Marketing Tool

Chapter 7 How to evaluate Digital Marketing Campaigns

Chapter 8 The Hosting of Corporate Presentations and E-Shops

Chapter 9 Mobile Internet as a Tool for marketing on the Go

Chapter 10 Securing Your Digital Infrastructure

Chapter 11 Intranet

Chapter 12 Let’s talk Digital Marketing Strategy

 

✨Never struggle with your again❗️

 

Get you copy on Amazon:

http://bit.ly/DigitalMarketingbyNaomiMcLaughlanUS
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanUK
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanDE
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanES
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanFR
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanJP

If your country is not listed, just type in the title and my name and you’ll be able to find it!

All the Best!

Naomi xxx

 

Unlock Your Natural Creativity

creativity-naomi-mc-laughlan

We all have the power to be creative. It’s part of our natural make-up as human beings. The trouble is that, too often, we sabotage our natural creativity. Lack Creativity? …

Here are 7 Ways to Unlock Your Natural Creativity

1. Don’t Make Assumptions.

Assumptions are examples of lazy thinking. We simply don’t wait to get all the information we need to come to the right conclusions.

Tip: When you feel yourself wanting to draw conclusions, just wait until you have all the information.

2. See Things from Other Points of View.

A truly open mind is willing to accept that, not only do other people have other just as valid points of view from theirs, but that these other points of view may be more valid.

Tip: Don’t have a monopoly on how things are. Things aren’t always what they seem. Be ready to consider other points of view.

3. Avoid Yo-Yo Thinking.

Some people tend to have a tendency to swing from a highly positive mood one minute to a highly negative one the next, all because of what they see in front of them. It’s like a yo-yo: up one minute, down the next. It’s far healthier to stay neutral and not let emotions get the better of you.

Tip: Remember that things are rarely as good – or as bad – as you think they are.

4. Get Rid of Lazy Thinking Habits.

Habit can be a major stumbling block to clear thinking and another example of laziness.

Tip: Don’t think that, just because things happened in a certain way once before, that they will happen like that again.

5. Don’t Think Like an Old Person, Think Like a Child.

Research shows that the number of synapses, or connections, in the brain is greater in a child of two than in an average adult. The reason for this is that, while a child of two has no limiting world view, as adults we do. It’s like a sculptor who starts off with a large block of clay, more than he needs, and then gradually removes the clay as he moulds his sculpture. If we use our brain like a child, accepting everything without judgment, we can actually halt and reverse the brain ageing process.

Tip: Don’t worry about the myth of age. With the right stimulus and a passion for learning, you can actually improve your brain’s powers.

6. See The Detail as well as The Big Picture.

You may know the poem by John Godfrey Saxe called “The Blind Men and the Elephant”. This tells how six blind men of Indostan go to see an elephant and each try to work out what it is from touching it. One blind man touches the tusk, another the trunk, another the tail, and so on. Of course, not being able to see the whole elephant, they come to wildly different conclusions.

Tip: Try to keep the big picture in front of you while looking at details. It will help to put everything in its proper place and context.

7. Think for Yourself.

Taking time out to think is still frowned on in many organizations that prize activity over creativity. People who work in creativity-constrained organizations are likely to think the way they are supposed to think, or as others think, or as has always been the way to think. It’s like the blinkered thinking that Hans Christian Anderson describes in his story of “The Emperor’s New Clothes”. Everyone in the land refuses to see that the emperor is naked and has been duped into believing he is wearing a splendid costume for his coronation. Only a young boy who has been ill and not party to the cultural brainwashing can see the truth and cries out: “Look, everyone, the Emperor is wearing no clothes!”

Tip: Don’t let others tell you how to think. When others ask your opinion, tell it to them straight.

Once you make these 7 techniques part of your habitual thinking patterns, you will amaze yourself with how easy it is to come up with fresh, innovative and creative solutions to all of life’s problems.

Let me know what you think in the comment section below!

Please LIKE > COMMENT > FOLLOW & SHARE

All the Best,

Naomi

 

Are you thinking about E-commerce?

ecommerce-naomi-mc-laughlan

Think about this. You are planning to engage in “E-commerce”, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is “different”, right?

Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.

The only major difference is that (continuing the analogy) your local store window can only be seen by a small group of people, whereas your online business can be seen by the whole world. By engaging in e-commerce, you can take your business “global”. For many businesses, this is truly an advantage, representing a wonderful opportunity.

But that is not the case for everyone, particularly for companies who sell a physical, tangible product. When planning to go online, therefore, you should spend some time thinking about your product and exactly who your target market is, because this will be a crucial factor in determining whether your venture is a success or a failure.

What it is that you plan to market on your e-commerce enabled website, and who will want to buy it? Some products will, by their very nature, not be totally suited to a worldwide market. Pork based food products for example, will not be popular in Muslim countries, nor will wine, whisky or beer. Sales of open toed sandals may be disappointing in Iceland, Greenland and the frozen polar North.

Secondly, give very careful thought about how you will get your product to the customer. This shall include the consideration if it is a viable option to sell and send individual items or rather in bulk, especially in regards of the cost of delivery. So consider carefully if you are going to enter the market as a retailer or wholesaler, which also includes to either sell to customers directly (B2C) or to other businesses (B2B). Additionally, if your product is bulky or heavy, selling outside your locale may not be practical.

Furthermore, you need to consider that, whilst most countries use the same Standard International Trade Classification (S.I.T.C) codes for deciding on how much import duty to levy on a particular product, the actual duty to be paid varies from country to country, and such variations may lead to disputes. In some instances, this can mean that your products can be held up in Customs for several days or even weeks on arrival, because of a dispute over the Import Duties to be paid.

Likewise, if you plan on selling a service online, can that service be provided outside your local area in such a way that you still make money? Do you need to have one of your own staff actually work with the customer (in which case, you need to stay local) or can the work be easily subcontracted on a global basis? Would it be easy to find such a local subcontractor capable of supplying your advertised service in such a way that both you and the customer are happy? How much would such a subcontractor cost? Can you utilize online based technology, such as video conferencing via Skype or Google+ to offer your services?

Unless you can get positive answers to all of these questions, then, again, it may pay you to keep your services local, rather than overreaching, in order to become a global player.

Let me know what you think in the comment section below.

If you require help in starting or growing your online or ‘brick-and-mortar’ business, book your first strategy session today!

All the Best,

Naomi