Help Prevent Climate Change!

Prevent Climate Change Naomi Mc Laughlan

You can do sooooo much more than what would fit into an Infographic, hence why I recommend that you pick up my International Bestseller TODAY!!! 😉

Here is what ‘How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’ is all about and WHY it is ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur.

The book elaborates;

* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.

I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs. By doing so, you create a ‘WIN-Win-Win’ scenario.

Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.

The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.
Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Introduction
Dedication
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Conclusion
References
Further Reading
Your Help Please!
About the Author

After you have read this ‘How to apply Global Goals’, please leave me your honest review! Thanks

All the Best,
Naomi Mc Laughlan

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Personal Branding

Personal Branding Naomi Mc Laughlan

Despite the common believe that branding is only for the ‘big-boys’, it has become a vital part in promoting products and services, no matter how large or small a business is, whether it operates locally, nationally or internationally.

Branding is also important in the process of finding employment, as organisations are getting flooded with applications on a daily basis, often for a very limited amount of job vacancies.

Therefore, in any of these cases branding is the key to success.


Video Transcript

Personal Branding
Hello and welcome, my name is Naomi Mc Laughlan and today I am going to talk about Personal Branding.

Personal branding is an essential point in standing out from the crowd, because in the process of finding employment or by marketing your own business, branding can increase your options by promoting your distinctiveness.

According to Holloway (2015:12) “People buy people and it’s your personal brand that tells them what they get when they buy you.”

While Hestad (2013:10) notes “Brands help consumers to make decisions. Consumers recognise brands and buy them because they promise to fulfil a need, due to recommendations or based on earlier experiences with the brand. Consumers also buy brands because the brand story connects with them emotionally, it offers them a self-expressive benefit, or they find the brands relevant in a certain cultural context. For entrepreneurs, building a brand gives an opportunity to build a legacy, to be recognised and to attract the best employees who would like to be part of the culture that is building the brand.”

So what do you do? How do stand out from the crowd? And what makes you distinctive? Have you found your unique selling proposition yet?

References

Hestad M (2013) Branding and Product Design : An Integrated Perspective Farham, England: Gower Publishing Limited
Holloway J (2015) Personal Branding for Brits Third Edition Skipton, England: Spark Ltd

End of Transcript


If you liked this episode of my new ‘Take a Bite of Success’ series, head over to my YOUTUBE channel and hit SUBSCRIBE.

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All the Best,

Naomi