Happy International Women’s Day – #BeBoldForChange

Happy International Womens Day Naomi Mc Laughlan

Hey Beauty,

Are you the celebrating International Women’s Day?

Are you Bold for Change?

I hope you are, not just because that’s is this year’s motto…

Many women, myself included, often feel under enormous pressure, including having to be pretty and smart, a good daughter and sister, a great mum and an amazing wife, all at the same time…and yet, I guess what we all need to hear is that WE ARE #ENOUGH!

In light of today’s special day, as well as part of my #GlobalGoal campaign, I have created a 4-part series on “Support Global Goals Equal Rights of Education” for girls and women. Enjoy 😉

Therefore, it is up to all of use to help forge a better working world, one that is more inclusive, a gender equal world!

All the Best,

Naomi xxx

P.S.: Have you #Read or #Listened to my latest International Amazon Bestseller yet? Learn How to apply Global Goals to Your Business today!

HOw to Apply Global Goals to Your Business Image collage Naomi Mc Laughlan

Perks & Drawbacks of being a Mumpreneur – 31 Day Challenge / Day 19

 

 

Mumpreneurs Naomi Mc Laughlan

Since starting my first business 14+ years ago, I have always been a mumpreneur, as in mum + business owner. Therefore, I cannot say how anything would have turned out if I wouldn’t be a mum and entrepreneur simultaneously.

I can however evaluate how it has changed with each of my three children growing, which from my standpoint has become easier over time, as each child has become more independent, and as a result has given me greater flexibility overall.

In a recent study report from the Centre for Entrepreneurs, Sarah Fink (2015) elaborates “The women interviewed say they consider a wide range of factors when it comes to growing their business. Many focus strongly on corporate responsibility and their contribution to society and their local area. Very few are willing to risk staff for the sake of growth…. We also found evidence that entrepreneurship enables women to have children, more so than the C-suite. Female executives are less likely than male executives to have children at home or in university, but the reverse is true among entrepreneurs. 55% of C-suite executives have no dependents, compared to 42% of female entrepreneurs.”

In my opinion the general issue of finding great childcare applies to all working mums, as in any case the provider has to offer a warm, home-like care at an affordable price and should, in a best case scenario, be at home, or in close proximity to home or work, to minimise the drop-off and pick-up time.

Here is my view of perks and drawbacks of being a Mumpreneur;

Perks of being a Mumpreneur include:

  • Flexible working, during naptimes for instance, super early in the morning, night or weekend, depending on everybody’s needs and wants
  • The ability to work around commitments, my kids and home
  • Work-Life balance, as for instance an online based business can be taken anywhere in form of a laptop or other mobile device
  • No income ceiling, as price ranges and profits can be set and influenced by the entrepreneur and are not determined by a pay grade or job position
  • Free-flow of creativity, as I have been able to use my passions to craft products and services that provide value for my customers and clients
  • Becoming an inspiration for your kids, especially girls

 

Drawbacks of being a Mumpreneur include:

  • No or limited predictability of income, other than sales forecasts and determination
  • Full responsibility, for all decisions about the business, as opposed to a position within an organisation were job decisions may not have an effect on the entire organisation
  • Analysis paralysis, as all choices and decisions may affect the business and family

 

Let me know what you think.

All the Best & Speak to you tomorrow,

Naomi xxx

Why & How I started my first Successful Business at Age 21 – 31 Day Challenge / Day 8

My first Business Naomi Mc Laughlan

By the time I was 20 years old I had two young kids; a new-born and one in kindergarten age. So there was no way I could have continued what I was doing before, which was being a model and broadcaster, as that would have required me to work at inconvenient hours throughout the week and travel.

Take away: Fancy jobs don’t work well with family live!

So I decided to take part in a six week ‘Start-Up’ training course, which was offered by the local jobcentre in the town I lived in, in Germany. The course offered a broad overview in terms of how to start a business, how to legally employ people, how to complete an income tax sheet and so on.

I decided to set up a business which would allow me to take my kids to work, without disturbing anyone. I also considered what I am able to do and for what type of business I would not necessarily need further training courses. After an initial market research, I realised that the town I lived in lacked a selection of baby and toddler groups, after-school clubs and programs. So I decided to get into this sector and further ‘niched’ it down to teaching English in small group settings.

I inquired what qualifications are a minimum to start a teaching business and completed several courses, which included Paediatric Fist Aid, Leading a Child and Parent Group and a Cambridge University Fist Certificate in English.

Take away: Training is very important!

Then I wrote up a basic business plan and outlined what I want to offer, at what price and so on.  As I did not want to take up a start-up loan, I planned my business while taking my savings into account only. I also created lesson plans, which I would use for my classes.

The ‘Little People’s Training & Education Center’ was born.

Take away: Creating a business plan is key, to map out the direction of any venture!

Next I searched for available, affordable and suitable premises and found one in walking distance to where we lived in a small alley, just behind the high street.  This was very important, as I wanted to be able to fit my work around the kids and be near my home, in case they were sick for instance and wouldn’t be able to accompany me at work.

I made a list and bought furniture and learning materials, which sounds easier as it actually was, because I had to buy almost all of the English picture and reading books in the Netherlands , as there were very few available in Germany at that time.

The ground floor building with two rooms, office, small kitchenette and restroom was empty when I took it and within a week or so I was able to renovate it with the help of family members and my dear friends and placed chairs and tables, books, toys and everything else in it.

My first Business 3 Naomi Mc Laughlan

Take away:  Finding a suitable business setup and property is an important factor for a Mumpreneur!

Before the grand-opening I designed my branding. My cousin made a large metal sign for me as a present.  I stack decals on all windows and printed t-shirts, baby bibs, flyers and other marketing materials, which were all part of my initial branding strategy.

Take away: Branding helps potential customers and clients to recognise a business, as it aids to differentiate them.

Lastly, I invited the local press to write about my new venture to create as much as free publicity as possible. This really helped me create awareness, to sign up my first full classes and even let to nurseries calling in to book sessions for whole groups of kids.

My First Business 2 Naomi Mc Laughlan

Take away: Local media outlets usually love to write about people who start a new business.

My first Business 4 Naomi Mc Laughlan

Are you thinking of starting or growing a successful business?

Check out my ‘Start-Ups on a Shoestring Budget’ online training course!

All the Best & Speak to you tomorrow,

Naomi xxx

P.S.: I will tell you why and how I eventually sold the business in another post. So stay tuned! 😉