Several times this week I had entrepreneur client calls which revealed a significant factor that may cause procrastinating behavior. Funny enough each entrepreneur I spoke to this past week operates a different type of business, offering a variety of products and services. And yet, all shared a similar approach to getting started or to finish projects which can potentially aid their businesses.
So what is the problem here?
I can tell you what I consider to be THE major factor; A STRONG WHY is missing!!! Yes, in all cases!
If you do not have a strong WHY, you feel less likely to start or complete something where the outcome is unknown, or where the undertaking may have some form of opportunity costs attached.
It is often easier to not take any action, instead of taking a leap of faith.
Been there, done that too in the past… For example with ‘BillaMedia.com’ my latest brand addition. It took me to finish my MBA Media Leadership degree first, to being able to fully concentrate on the project (or at least that’s what I told myself LOL)…
So how to overcome procrastination?
Well, the easiest way to overcome procrastination is to evaluate the idea / project from all aspects, for instance time to completion, resources necessary and anticipated advantages if successfully complete, as well as possible drawbacks and ‘worst case scenario’ mapping.
That’s it? Yes, that’s it!
If you clarify why you want to or rather should work on the idea / project, you will have listed all aspects that either speak for or against it.
Lastly, every time you ponder about starting or completion, just remind yourself ‘WHY’ you undertook your new venture in the first place.
All the Best,
P.S.: I have 5 spots left for my new Business Coaching & Multimedia Marketing and PR Consulting and Coaching client intake for August. Head over to naomimclaghlan.com and secure your spot! I am here for you ❤
P.P.S: Want to learn from me live? Awesome!!! I will be hosting 4 Live Business & Multimedia Seminars in Muenster / Germany in August. Book you tickets via BillaMedia.com Looking forward to meeting you!