Does your website #WOW Your Customers & Prospects???

Billa Media Website designed by Naomi Mc Laughlan

Website design and functionality are often misunderstood and underrated! Many websites I come across, appear to have been designed with no clear branding, direction of the customer journey and usefulness alike, which is obviously not helpful when you consider the ROI (Return on Investment) of it. And I am puzzled, how business owners wonder why their websites don’t convert interested prospects into happy customers.

When you think of your own website;

Do you know what’s missing on your website?

A great website offers your prospects, customers and clients a clear consumer journey, which in turn will allow you to utilize your website to create brand awareness and ultimately make sales.

Do you suffer from website shame?

When you are one of the people who are embarrassed to say YES to this question and rather not hand out their website details, you need to do something about it, RIGHT NOW!

Do you even have a website yet?

HELLOOOOO, any business needs a business, no matter what you sell!!! Time to get one now! 😉

So here is my offer for you…

If you are looking for a stunning website, every visitor will fall in love with, I am here to help you!

This introductory offer is only $499!!!

Yes, you read that right! Only $499!!! – However, it will go up to $1500 after August 15th 2018.

I will design a branded website for you, which looks and feels GREAT!

Branded Website Development

The package includes:

  • Up to 10 website pages; incl. integration of imagery, video and text based content integration
  • Brand development and/or optimisation
  • Social media consultation and integration

Don’t Miss Out! Get a website every customer will fall in love with NOW!

 

All The Best,

Naomi xx

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Work ⓄⓃ Your Business!

Work on your Business Naomi Mc Laughlan

If you are anything like me, you juggle multiple plates at once, always an eye on each and slightly nervous that one may drop… no matter whether you are just starting out with your business, or you have been going for a while.

Profitably operating a business is much more than managing the day-to-day tasks, as the longer you are in the game, you realize that many aspects are interconnected and when one department is not working well, others will most likely be negatively affected.

Your competitors are consistently looking to create better offers too, while customers and clients wants and needs change quickly.

Furthermore, the PESTLE Factors play another major factor, you need to keep an eye on, including political, economical,  social, technological, legal and environmental factors.

Hence, it makes it even more important that you work ON your business and not solely IN your business.

Let me know what you think!

All the Best,

Naomi xxx

P.S.: Do you require help to get all ‘your ducks in a row’? Head over to my website and book your first Business Coaching or Consulting Session with me; http://www.naomimclaughlan.com/more/business-coaching/

P.P.S: Please LIKE – COMMENT – FOLLOW & SHARE

1 Minute with Naomi Mc Laughlan Video Series

The ‘1 Minute with Naomi Mc Laughlan’, is my new video series, in which I cover one business, multimedia, marketing and PR topic at a time. The aim of the series is to share my view and to help you develop your knowledge in the subject areas covered, as well as give you tips and strategies you can use to start and grow your business.

If you have a topic you would like me to talk about, please comment below, or send me an email; info@naomimclaughlan.com / Subject Line: 1 Minute

Take a peek at the first 5 episodes and let me know what you think!

All the Best,

Naomi xxx

Bring Your Vision to Life in 2018

UoC MBA Graduation Naomi Mc Laughlan Watercolour Gif

In life and in business everything happens either with or without your input; if you don’t plan your days, weeks and year in advance, someone or something WILL come along and “demand”/ or ask for your attention – same goes for business; if you don’t map out where you want to be, in let’s say 12 months from now, you will end up somewhere, but the questions is ‘Will you be happy, fulfilled and financially save at that destination?’

As we are about to conclude 2017, I have taken the time to reflect on what worked, what didn’t and where I want to apply change in the upcoming year, to achieve my list of goals.

In grand total, I can say that 2017, for me, was the year of ‘Successful Completion’, as I have been able to graduate not once but twice at Uni, I have been able to complete two new books, while another 3 are already in the pipeline AND one of my three children has achieved his first BIG step at Uni too.

But not all was rosy and happy in 2017, we lost my stepfather this year, 7 years after we lost my mother. Shock and sadness to say the least…And has highlighted for me how truly unpredictable and short life can be.

I have also experienced betrayal of a former friend, yet another wake-up call for me to listen to my inner guidance much more often, as I saw it coming from Day 1 and yet overlooked it for too long!

Life is a roller coaster ride, including ALL the Ups and Downs – hence it makes it even more important to have a clear vision of what you want to achieve for yourself and your family, as well as your business.

2018 is a New Beginning – A New Clean Sheet in YOUR BOOK OF LIFE!

What are you looking forward to? What are your Goals and Dreams? 

Let me know in the comment section below! 

All the Best, Naomi xxx

P.S.: I am here for you! Let’s take your Business to the Next Level! Book you first Pay as you go Business Coaching Session or GO ALL IN and book 3 months Coaching UNLIMITED+ with me today!!!

P.P.S.: Please LIKE COMMENT FOLLOW and SHARE 😉

 

 

Organic Reach through Hashtags

You can increase Your Reach, Traffic and Ultimately Sales, by using Hashtags to your Advantage!

Hashtags are meta tags, which categorize posts on the internet, including on Social Media to make it easier for someone searching a specific topic to find content posts about them.
Using Hashtags strategically and consistently will help you to grow the number of people who can find your brand and buy your products and services.

Hashtags work wonders, especially on Instagram, however, as many accounts use them nowadays it is no longer enough to add a few random Hastags, once in a while, as that will not get you on top of the list.
If you think you need a massive following, you may be surprised to learn that this is not the case.

I consistently apply a Hastag Strategy  (same as I advice all my clients to do) and it has helped me (and them) to increase my reach, following and sales.

Take a look at a few examples of my most recent posts and how they have been positioned;
When you look at them closely, you will see how many posts are in the category, and yet mine are top posts!!! Yours can too!!!

Screenshot_Naomi Mc Laughlan Instagram Top Post Hashtag resourcesScreenshot_Naomi Mc Laughlan Instagram Top Post Hashtag strategy.png  Screenshot_Naomi Mc Laughlan Instagram Top Post Hashtag muenster

Using the Hashtag ‘#Resources,’ for example, has positioned my post #1, in a total of 122,295 total posts!’#Strategy’ has 762,155 public posts and my posts is the #1 Top Post! I have scored Top Post #1 & #2, as you can see with the ‘#muenster’ Hashtag, which is a medium sized city in West Germany where I grew up!

I share all about positioning and how to apply a Hashtag Strategy in my latest book ‘Social Media Marketing: #2 in the Start-Ups on a Shoestring Budget Series’, which you can get via Amazon.
By the way, you do not need to have a Kindle to read the book, you can read it on your phone, online or by using the Amazon app too!

Ready to Read how to utilize Hashtags and soooo much more?

Social Media Marketing by Naomi Mc Laughlan Cover Image

Internationally via Amazon:

http:bit.ly/SocialMediaMarketingbyNaomiMcLaughlanUK
http:bit.ly/SocialMediaMarketingbyNaomiMcLaughlanUS

Have you missed to read ‘Digital Marketing: #1 in the Start-Ups on a Shoestring Budget Series’ ?
Access them here;
http:bit.ly/DigitalMarketingbyNaomiMcLaughlanUS
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanUK
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanDE
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanES
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanFR
http://bit.ly/DigitalMarketingbyNaomiMcLaughlanJP

If your country is not listed, just type in the title and my name and you’ll be able to find it!

All the Best,

Naomi

P.S.: Don’t forget to LIKE, COMMENT, FOLLOW & SHARE

Pet Peeve #1: Mass Mail & Cold Calling

Seriously Naomi Mc Laughlan

Don’t shoot out mass mail or even dare to call someone up, pretending to care, but failing to do your homework!

I HATE receiving phone calls from businesses who couldn’t care less about me, pretending that they ‘want to offer THE Solution, Best Price or Whatever else’.

Yet, they have not even taken the time to look up my website to see what I offer, so whether they try to sell me actually makes kinda sense or not.

Like today, where I was called about a the newest, best, solution in the market to reach people via mobile phone technology gadget…who would have thought…

And then the Gal curiously asked me what I offer??? What??? So she is telling me that the gadget is the best solution, yet has no clue what I sell or to whom…MMMMMMHHHHH. So how come she thinks that her gadget could be any good for my business or my marketing at all???

Let me break it to you Sis / Bro:

“YOU ARE INVADING MY PRIVACY AND WASTING MY GREATEST ASSET: TIME!!!”

People… Really????Angry Naomi Mc Laughlan

If you use cold calling or bulk mailings as part of your strategy; DO YOUR HOMEWORK FIRST!

Who are you calling & Why – Why should they care, if you don’t???

Gosh!!!

Also, your gadget, product or service is NOT for everyone!

Not everyone likes apples, although they may be juicy and healthy!

Not everyone can or want to afford your coaching service, although you may be an awesome coach!

Not everyone wants a new jacket, because they may love their old one, even if it has holes!

Yes, Consumers consume – But they have to have a Need or Want!

Just because you are calling, texting or littering their mailbox with flyers, does not mean that these potential clients or customers need or want what you have to sell!

End of story!

 

All the Best,

Naomi xxx

P.S.: What do you hate most about unsolicited mail, texts or calls? Leave me your comments below!

P.P.S: Need help creating a compelling message, offer an outstanding service and products at an amazing price, I am happy to assist you!

Book Your First Business or Multimedia Marketing Strategy Session today!

 

Why you procrastinate with your business idea(s)

Procrastinating Naomi Mc Laughlan

Several times this week I had entrepreneur client calls which revealed a significant factor that may cause procrastinating behavior. Funny enough each entrepreneur I spoke to this past week operates a different type of business, offering a variety of products and services. And yet, all shared a similar approach to getting started or to finish projects which can potentially aid their businesses.

So what is the problem here?

I can tell you what I consider to be THE major factor; A STRONG WHY is missing!!! Yes, in all cases!

If you do not have a strong WHY, you feel less likely to start or complete something where the outcome is unknown, or where the undertaking may have some form of opportunity costs attached.

It is often easier to not take any action, instead of taking a leap of faith.

Been there, done that too in the past… For example with ‘BillaMedia.com’ my latest brand addition. It took me to finish my MBA Media Leadership degree first, to being able to fully concentrate on the project (or at least that’s what I told myself LOL)…

So how to overcome procrastination?

Well, the easiest way to overcome procrastination is to evaluate the idea / project from all aspects, for instance time to completion, resources necessary and anticipated advantages if successfully complete, as well as possible drawbacks and ‘worst case scenario’ mapping.

That’s it? Yes, that’s it!

If you clarify why you want to or rather should work on the idea / project, you will have listed all aspects that either speak for or against it.

Lastly, every time you ponder about starting or completion, just remind yourself ‘WHY’ you undertook your new venture in the first place.

 

All the Best,

Naomi xxx

 

P.S.: I have 5 spots left for my new Business Coaching & Multimedia Marketing and PR Consulting and Coaching client intake for August. Head over to naomimclaghlan.com and secure your spot! I am here for you ❤

P.P.S: Want to learn from me live? Awesome!!! I will be hosting 4 Live Business & Multimedia Seminars in Muenster / Germany in August. Book you tickets via BillaMedia.com Looking forward to meeting you!