Pet Peeve #1: Mass Mail & Cold Calling

Seriously Naomi Mc Laughlan

Don’t shoot out mass mail or even dare to call someone up, pretending to care, but failing to do your homework!

I HATE receiving phone calls from businesses who couldn’t care less about me, pretending that they ‘want to offer THE Solution, Best Price or Whatever else’.

Yet, they have not even taken the time to look up my website to see what I offer, so whether they try to sell me actually makes kinda sense or not.

Like today, where I was called about a the newest, best, solution in the market to reach people via mobile phone technology gadget…who would have thought…

And then the Gal curiously asked me what I offer??? What??? So she is telling me that the gadget is the best solution, yet has no clue what I sell or to whom…MMMMMMHHHHH. So how come she thinks that her gadget could be any good for my business or my marketing at all???

Let me break it to you Sis / Bro:

“YOU ARE INVADING MY PRIVACY AND WASTING MY GREATEST ASSET: TIME!!!”

People… Really????Angry Naomi Mc Laughlan

If you use cold calling or bulk mailings as part of your strategy; DO YOUR HOMEWORK FIRST!

Who are you calling & Why – Why should they care, if you don’t???

Gosh!!!

Also, your gadget, product or service is NOT for everyone!

Not everyone likes apples, although they may be juicy and healthy!

Not everyone can or want to afford your coaching service, although you may be an awesome coach!

Not everyone wants a new jacket, because they may love their old one, even if it has holes!

Yes, Consumers consume – But they have to have a Need or Want!

Just because you are calling, texting or littering their mailbox with flyers, does not mean that these potential clients or customers need or want what you have to sell!

End of story!

 

All the Best,

Naomi xxx

P.S.: What do you hate most about unsolicited mail, texts or calls? Leave me your comments below!

P.P.S: Need help creating a compelling message, offer an outstanding service and products at an amazing price, I am happy to assist you!

Book Your First Business or Multimedia Marketing Strategy Session today!

 

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Why you procrastinate with your business idea(s)

Procrastinating Naomi Mc Laughlan

Several times this week I had entrepreneur client calls which revealed a significant factor that may cause procrastinating behavior. Funny enough each entrepreneur I spoke to this past week operates a different type of business, offering a variety of products and services. And yet, all shared a similar approach to getting started or to finish projects which can potentially aid their businesses.

So what is the problem here?

I can tell you what I consider to be THE major factor; A STRONG WHY is missing!!! Yes, in all cases!

If you do not have a strong WHY, you feel less likely to start or complete something where the outcome is unknown, or where the undertaking may have some form of opportunity costs attached.

It is often easier to not take any action, instead of taking a leap of faith.

Been there, done that too in the past… For example with ‘BillaMedia.com’ my latest brand addition. It took me to finish my MBA Media Leadership degree first, to being able to fully concentrate on the project (or at least that’s what I told myself LOL)…

So how to overcome procrastination?

Well, the easiest way to overcome procrastination is to evaluate the idea / project from all aspects, for instance time to completion, resources necessary and anticipated advantages if successfully complete, as well as possible drawbacks and ‘worst case scenario’ mapping.

That’s it? Yes, that’s it!

If you clarify why you want to or rather should work on the idea / project, you will have listed all aspects that either speak for or against it.

Lastly, every time you ponder about starting or completion, just remind yourself ‘WHY’ you undertook your new venture in the first place.

 

All the Best,

Naomi xxx

 

P.S.: I have 5 spots left for my new Business Coaching & Multimedia Marketing and PR Consulting and Coaching client intake for August. Head over to naomimclaghlan.com and secure your spot! I am here for you ❤

P.P.S: Want to learn from me live? Awesome!!! I will be hosting 4 Live Business & Multimedia Seminars in Muenster / Germany in August. Book you tickets via BillaMedia.com Looking forward to meeting you!

Child Centered Parenting versus Parent Centered Parenting

Proud Mommy Moment Naomi Mc Laughlan 14 June 2017

To be or not to be….or the chicken and the egg question comes to mind, doesn’t it?

Since my son Jason has turned 20 yesterday, I have reflected upon the past 20 years of parenthood and the experiences I have accumulated over the years…

His first smile, first word, first step, first birthday, first day at kindergarten, first day at school etc. So many pressures memories, almost unbelievable how fast the time has passed!

I also noticed how many other parents I have encountered; during pre-birth classes, at nursery, kindergarten, school and hobby groups, as well as my son’s friendship cycle. Many different approaches to parenting, many little lives influenced on how their parents conducted the ‘parenting game of life’.

I have learned that some focus their approach around the child, value the little person as a unique individual who cannot conform to ‘norms’, but rather allow them to flourish and explore the world, while the parent (s) organise their lives based on their child’s needs and wants.

Meanwhile, I have also met many parents who ‘add their child on’ to their life, life style and general way of approaching their day-to-day. By for example, continuing their life’s pretty much as prior to having had the child; they continue their work schedule and leisure time and manage their child’s day by delegating childcare either between each other and also towards family members or childcare providers, friends and other children entertaining activities. They continue to meet up with friends and when they go out as a family they base their choice on what they (the parent(s)) would like to do, not their child. Interestingly, those parents often wonder why their child ‘misbehaves’ e.g. can’t sit still in an adult centred restaurant and even doesn’t like the food served or during a show that they are not interested in.

In my opinion, there is no ‘right or wrong’ type of parenting, as each child is so different, even within the same family. My three children are entirely different and truly need and want very different approaches, not just based on their age, but also based on their individual interests and personal preferences.

However, I do think that parents need to pause and reflect on a regular basis, to spot issues asap, to avoid taking a route that is damaging for the child or even for themselves.

I have met mums who constantly hover over their kids, completely lose their sense of self and practically live solely to please their children. Or mums and dads who feel burdened when they ‘should or have to’ spend extended times with their kids, buy as many toys as they can and yet still find little to no connection, while those children have no interest in their countless toys and are constantly bored. Both are unhealthy in my opinion, as both will lead to heart ache in the long run, for all involved.

In my parenting, I have always tried to balance between the two and learned that this approach is best, not just for my eldest, but also for my younger two girls. For example, when we want to eat somewhere together, we choose a buffet (most often Chinese) or simply McD’s (although their veggie menu is limited), as the first offers the option to choose food everyone likes and the second that the children (almost) cannot ‘misbehave’ (be a child, move around and not noise restricted), as it clearly is a child centred food outlet (balloons, crayons and paper and toys included). Another example is that while I drive and drop my kids to their hobby sessions (ballet, judo etc.), I either take a book with me and read while they enjoy their sessions, chat with another mum while drinking a nice cup of coffee or listen to an audiobook. I use these pockets of time to also enjoy the time, so that I don’t feel that I am ‘just the Taxi’.

I do have to admit though, that if I had to honestly evaluate which side I am on, I would consider my parenting approach to be child centered, and I guess that has come from learning experiences of the past 20 years; If you try to enjoy an adult type activity, don’t force a child to enjoy it and vice versa. Although, I do actually enjoy many child centered activities, e.g Disney and Co.

I had my son very early in my life, so I guess that is another reason why I enjoy the child centered approach, as I was so young I had not yet established a ‘me first’ e.g. ‘selfish way of life style’ that may have led me to feel ‘disturbed’ by my child’s needs and wants. Instead, as I wanted to traveled the world, for example, I chose places and hotels etc. which would entertain both of us. In addition, as I had my second child 5 years later and then my third another 6 years later, the child centered approach made even more sense, the bigger the family became. Which led to many decisions, including to homeschool, to start my business six years ago, working from home serving customers around the world and writing business and children books.

I would love to read your thoughts on this! Have you found a parenting approach that works well? If so, please share it in the comment section below. Thanks 😉

All the Best,

Naomi xxx

P.S.: Enjoy every second of being a parent!

ONE Strategy in Business won’t cut it!

Biz Strategy Naomi Mc Laughlan

You need to anticipate changes in your micro- and macro environment and adjust accordingly.

Markets change, buyer behaviour changes, your personal circumstances, your workforce, political, economic, social, technology, legal, and environmental changes…and sooooo much more.

Therefore, I think that what many ‘online gurus’ sell these days is false and a crab lot of BS. Often they sell ‘the program, magic pill or how to strategy’, because they never had a real business, so no ‘real-life application’ and / or they never went to a business school / University, so no qualification, but rather bought into the coaching hype of the 2000s; Quick cash selling Dreams.

And adding to all that, most of them have not even invested in getting a professional coaching qualification…

It is up to YOU, to find the ‘right’ coach, consultant or mentor, but let me warn you all those three words alone are not protected by any means or standard, so in short anybody that FEELS they HAVE IT, can start a coaching / consulting business, without knowing ANYTHING, selling you shit!

Investigate before you invest! Don’t part with your money on impulse… just saying!

Create the Life & Business You Desire & Deserve!

Naomi xxx

P.S.: I am happy to work with you, so head over to my website to book one of my coaching or consultation sessions! Looking forward to meeting you and hearing about your dream venture!

P.P.S: Yes, I am qualified, not only academically to coach, consult and mentor in business and / or multimedia marketing, but also from a practitioners standpoint, as I have also built and grown three successful and profitable businesses in the past 16 years, both in the B2B and B2C sector and in multiple industries.  Yay! 😉

P.P.P.S: Sorry for the rant, but it need to be said!!!