What does applying Global Goals actually mean for businesses?
A few days ago, someone in my business network commented under a post of mine, which was a link to my latest Amazon International Bestseller ‘How to apply Global goals to Your Business; ‘ The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’.
What I quickly realized was that he misunderstood the meaning of ‘Global Goals’, based on his comment, which was “I don’t apply global goals. They’re totally irrelevant to my very local business of photography. I need people to be with me. Not on the other side of the world. Otherwise how do I take their photos?” (see below).
What he meant was internationalization, which in short refers to trading abroad.
That’s, of cause, not meant when looking at Global Goals, but instead it is the common term most people use to refer to the UN’s 17 Sustainable Development Goals (aka Global Goals or SDGs).
My main thought was, ‘Wow! There are still business owners who don’t know anything about Global Goals and how to apply them to their business, hence take neither ownership, leadership nor value the opportunity that presents itself.
By the way, this post is not meant to name and shame anyone, hence why I covered the persons name. It is rather a realization what still needs to be done; which is to spread the word about the necessity and opportunity of applying Global Goals.
Learning about the Global Goals, yet still considering that only multinational enterprises should concern themselves with the topic at hand, is in my opinion a failure.
We are ALL in this together!!! We all have the responsibility, especially as business owners, big and small, as well as as citizens in our communities alike. And, NO, we don’t have to try to apply ALL 17 SDGs, but rather make an informed choice based on what applies to our business or living environment, business aims and practical considerations. It is a matter of Pick & Choose – Then consistently APPLY.
There are many great examples, of businesses who apply Global Goals, which show leadership roles in their industries, hence this reflects positively back how consumers perceive their efforts. Meanwhile it raises standards and improves our lives on a society level, as well as has a considerable positive impact on the environment . Even small scale projects can make a huge difference for the people involved, from the free meal for a homeless person, beach clean-ups or providing free education or medicine to war torn countries and everything in between. Applying Global Goals starts at home, hence why any business can get involved and make a difference.
I invite you to read or listen to my book, not because I NEED or WANT to sell more copies, but rather because it appears that more people need to learn about how to get involved, which is dear to my heart!
I am giving away a FREE 1to1 1h Business Strategy session for every purchase, so that I can further assist you in planning your approach to applying Global Goals. In case you have purchased my book or audio in the past, I extend this offer to you as well! All you need to do is send me a copy of your receipt to firstname.lastname@example.org / Subject Line GLOBAL GOALS, so that we can book you in for your FREE Session.
Let me know what you think in the comment section below!
All the Best,
P.S.: Here are a few direct links, to make it easier for you. however the list is obviously limited, but my book is available from any Amazon branch, an the audio book version is available at Amazon, Audible and ITunes.