What does applying Global Goals actually mean for Businesses?

What does applying Global Goals actually mean for businesses?

A few days ago, someone in my business network commented under a post of mine, which was a link to my latest Amazon International Bestseller ‘How to apply Global goals to Your Business; ‘ The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’.

What I quickly realized was that he misunderstood the meaning of ‘Global Goals’, based on his comment, which was “I don’t apply global goals. They’re totally irrelevant to my very local business of photography. I need people to be with me. Not on the other side of the world. Otherwise how do I take their photos?” (see below).

What he meant was internationalization, which in short refers to trading abroad.

 

GlobalGoalsConversation Sensored Naomi Mc Laughlan

That’s, of cause, not meant when looking at Global Goals, but instead it is the common term most people use to refer to the UN’s 17 Sustainable Development Goals (aka Global Goals or SDGs).

My main thought was, ‘Wow! There are still business owners who don’t know anything about Global Goals and how to apply them to their business, hence take neither ownership, leadership nor value the opportunity that presents itself.

By the way, this post is not meant to name and shame anyone, hence why I covered the persons name. It is rather a realization what still needs to be done; which is to spread the word about the necessity and opportunity of applying Global Goals.

Learning about the Global Goals, yet still considering that only multinational enterprises should concern themselves with the topic at hand, is in my opinion a failure.

We are ALL in this together!!! We all have the responsibility, especially as business owners, big and small, as well as as citizens in our communities alike. And, NO, we don’t have to try to apply ALL 17 SDGs, but rather make an informed choice based on what applies to our business or living environment, business aims and practical considerations. It is a matter of Pick & Choose – Then consistently APPLY.

There are many great examples, of businesses who apply Global Goals, which show leadership roles in their industries, hence this reflects positively back how consumers perceive their efforts. Meanwhile it raises standards and improves our lives on a society level, as well as has a considerable positive impact on the environment .  Even small scale projects can make a huge difference for the people involved, from the free meal for a homeless person, beach clean-ups or providing free education or medicine to war torn countries and everything in between. Applying Global Goals starts at home, hence why any business can get involved and make a difference. 

How to apply Global goals to Your Business by Naomi Mc Laughlan Advert

I invite you to read or listen to my book, not because I NEED or WANT to sell more copies, but rather because it appears that more people need to learn about how to get involved, which is dear to my heart!

I am giving away a FREE 1to1 1h Business Strategy session for every purchase, so that I can further assist you in planning your approach to applying Global Goals. In case you have purchased my book or audio in the past, I extend this offer to you as well! All you need to do is send me a copy of your receipt to info@naomimclaughlan.com / Subject Line GLOBAL GOALS, so that we can book you in for your FREE Session.

Let me know what you think in the comment section below!

All the Best,

Naomi xxx 

P.S.: Here are a few direct links, to make it easier for you. however the list is obviously limited, but my book is available from any Amazon branch, an the audio book version is available at Amazon, Audible and ITunes.

Amazon UK 

Amazon US

Amazon Germany

Amazon France

Amazon Spain

Amazon Japan

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Pet Peeve #1: Mass Mail & Cold Calling

Seriously Naomi Mc Laughlan

Don’t shoot out mass mail or even dare to call someone up, pretending to care, but failing to do your homework!

I HATE receiving phone calls from businesses who couldn’t care less about me, pretending that they ‘want to offer THE Solution, Best Price or Whatever else’.

Yet, they have not even taken the time to look up my website to see what I offer, so whether they try to sell me actually makes kinda sense or not.

Like today, where I was called about a the newest, best, solution in the market to reach people via mobile phone technology gadget…who would have thought…

And then the Gal curiously asked me what I offer??? What??? So she is telling me that the gadget is the best solution, yet has no clue what I sell or to whom…MMMMMMHHHHH. So how come she thinks that her gadget could be any good for my business or my marketing at all???

Let me break it to you Sis / Bro:

“YOU ARE INVADING MY PRIVACY AND WASTING MY GREATEST ASSET: TIME!!!”

People… Really????Angry Naomi Mc Laughlan

If you use cold calling or bulk mailings as part of your strategy; DO YOUR HOMEWORK FIRST!

Who are you calling & Why – Why should they care, if you don’t???

Gosh!!!

Also, your gadget, product or service is NOT for everyone!

Not everyone likes apples, although they may be juicy and healthy!

Not everyone can or want to afford your coaching service, although you may be an awesome coach!

Not everyone wants a new jacket, because they may love their old one, even if it has holes!

Yes, Consumers consume – But they have to have a Need or Want!

Just because you are calling, texting or littering their mailbox with flyers, does not mean that these potential clients or customers need or want what you have to sell!

End of story!

 

All the Best,

Naomi xxx

P.S.: What do you hate most about unsolicited mail, texts or calls? Leave me your comments below!

P.P.S: Need help creating a compelling message, offer an outstanding service and products at an amazing price, I am happy to assist you!

Book Your First Business or Multimedia Marketing Strategy Session today!

 

Customer SERVICE Lessons to be learned from the #UnitedAirlinesAssault

#UnitedAirlinesAssault

Without exaggerating it brought tears to my eyes when I initially saw the video of the elderly men being dragged through the airplane, while bleeding from his mouth and screaming. The violence in the scene is extremely saddening!

How can a PAYING CUSTOMER be treated in this manner? What was his offence? Having bought a ticket from United Airlines, all he wanted to do was to take the flight he booked and payed for, right?!

Also, after reading up on the story and finding out that he is a doctor who explained that he needs to see patients the next day, therefore cannot be late for work and refused to VOLUNTEER to leave the OVERBOOKED plane, I was even more shocked about the entire incident.


So what Customer Service lessons can be learned from the #UnitedAirlinesAssault ?

  1. OVERBOOKING a plane is BAD FOR BUSINESS, as it will (always) leave somebody behind – a paying customer who will think twice of choosing the company again!
  2. ASKING FOR VOLUNTEERS to leave the plane is ALSO BAD FOR BUSINESS, as customers expect the service to be completed not to be asked to stay back!
  3. VIOLENTLY FORCING A PAYING CUSTOMER OF A PLANE, to allow personnel to take the freed-up seats is REALLY, REALLY BAD FOR BUSINESS, as the world is watching and reacting to it (e.g. #Shitstorm #UnitedAirlinesMottos)!!!
  4. LACK OF EMPATHY FOR A VIOLENT INCIDENT, is BAD FOR BUSINESS TOO! Even if a laaaaaaaate apology follows the initial ‘not our fault’ statement!

Dear United Airlines,

Would it have been possible to book seats for personnel initially, to avoid this situation in the first place?

Would it have been possible to book a ticket for the VOLUNTEERS or personnel on another airline, so that the passengers / personnel would arrive at their destination still on time?

Would it have been possible to NOT VIOLENTLY FORCE A PAYING CUSTOMER of the plane?


4 Customer Service quotes that may INSPIRE YOU #UnitedAirlines

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” – Richard Branson

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

“Make the customer the hero of your story.” – Ann Handley

“Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong.” – Donald Porter

 

What did You think of the incident? Leave me your comments below.

All the Best,

Naomi xxx

P.S.: Treat ALL your Customers & Clients with RESPECT!

 

Happy International Women’s Day – #BeBoldForChange

Happy International Womens Day Naomi Mc Laughlan

Hey Beauty,

Are you the celebrating International Women’s Day?

Are you Bold for Change?

I hope you are, not just because that’s is this year’s motto…

Many women, myself included, often feel under enormous pressure, including having to be pretty and smart, a good daughter and sister, a great mum and an amazing wife, all at the same time…and yet, I guess what we all need to hear is that WE ARE #ENOUGH!

In light of today’s special day, as well as part of my #GlobalGoal campaign, I have created a 4-part series on “Support Global Goals Equal Rights of Education” for girls and women. Enjoy 😉

Therefore, it is up to all of use to help forge a better working world, one that is more inclusive, a gender equal world!

All the Best,

Naomi xxx

P.S.: Have you #Read or #Listened to my latest International Amazon Bestseller yet? Learn How to apply Global Goals to Your Business today!

HOw to Apply Global Goals to Your Business Image collage Naomi Mc Laughlan

How to apply Global Goals to your Business 💿⭐Audiobook Release

global-goals-ad-naomi-mc-laughlan

I am super exited!!!

How to apply Global Goals to Your Business is now available exclusively via Amazon, Audible and ITunes!


How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals, is the ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur, as it highlights:

* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.


Dear Business Owner & Entrepreneur,

I am highly exited that you are interested to read this book, because I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs.
By doing so, you create a ‘WIN-Win-Win’ scenario.

Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.

The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.

Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Introduction
Dedication
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Conclusion
References
Further Reading
Your Help Please!
About the Author

After you have read or listen to this book, please leave me your honest review on Amazon, Audible or ITunes. Thank you! 😉

Let me know what you think in the comment section below.

All the Best,

Naomi xxx

P.S.: Please LIKE< COMMENT<FOLLOW & SHARE

This is how you get Free Publicity For Your Business

free-publicity-naomi-mc-laughlan

Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.

Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don’t understand how publicity works have to rely on large advertising budgets to reach their audiences, usually with less impressive results.

The first step in reaching out to media professionals is to create an appealing press release. Its main purpose is to get an editor or producer interested in what you have to say or in what you are doing. It should contain enough information, specifics and quotes that a writer can craft a story from it without ever having to call you.

A media alert is another tool for getting press coverage. Its purpose is to give news assignment desks the specifics about an event in a way that entices editors or television news directors to send a reporter or camera crew.

There are dozens of other ways to get news coverage, such as placing feature stories or writing pitch letters offering your expertise in a subject for quotes or on-air interviews.

You can hire outside help to get publicity, however you know your business inside out, so the key to succeed, is to reach out the appropriate person with your message, in a format that media professionals expect. You will find who to contact and what they expect on most media outlets ‘contact’ page on their website.

Let me know what you think!

All the Best,

Naomi xxx

P.S.: If you require assistance to get more PR for your business, contact me via email @ info@naomimclaughlan.com or book a Business, Multimedia, Marketing & PR Consulting session here.

Why Biz Owners need to care about Global Goals

If you are an entrepreneur or business owner, I invite you to check out my #New Book;

How to apply Global Goals to Your Business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals

Global Goal Book Cover image

Yes, it is #paper #free available for pre-order for only £2.10 at Amazon UK or Amazon US for only $3.02! It is, of cause, available anywhere in the world, just type in the title in the search bar, when you live somewhere else, and you should be able to order it from there.

 

 

 

 

 


In addition, I have addressed the question ‘WHY’, we all need to care about Global Goals. By the way, if you are not aware of what Global Goals are, please refer to one of my other blog posts on the topic of #GLOBALGOALS, and then come right back!

 

Let me know what you think!

Please LIKE, COMMENT, FOLLOW & SHARE!

All the Best,

Naomi xxx