Help Prevent Climate Change!

Prevent Climate Change Naomi Mc Laughlan

You can do sooooo much more than what would fit into an Infographic, hence why I recommend that you pick up my International Bestseller TODAY!!! 😉

Here is what ‘How to apply Global Goals to your business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals’ is all about and WHY it is ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur.

The book elaborates;

* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the Value Chain and your Customer’s Journey, and how you can adapt your business to reduce any form of waste in the Chapter on Lean Management. You may wonder what Green Leadership and Green Marketing can do for you. No need! You will find out when you read through the chapters. You will also discover how you can tie it all together and write your first Corporate Social Responsibility Policy and you own Agenda for Change.

I really believe that it can help your business in regards to applying the #GlobalGoals, as well as making your business run smoother to increase your profits and yet reduce your costs. By doing so, you create a ‘WIN-Win-Win’ scenario.

Imagine your business and you as a leader to become the ‘go-to‘ person in your field, as you are the pioneer in initiating changing behaviours that are wanted and needed by the people you serve with your products and services. I wrote this book with all sectors and industries in mind, because I know that no matter what you do, you will have the ability to create amazing results, even if you just implement a few changes.

The strategies, tips and innovative ideas in this book help you, if you are a business with a ‘brick-and-mortar’ store and sell products, or offer a service, whether you are solely online based and whether you are a micro-, small all medium sized, as well as B2B and B2C sector businesses.
Here is a Chapter Overview, which will aid you to decide if this book is for you:
Note to the Readers
Chapter 1 What are Global Goals?
Chapter 2 Why should I care about Global Goals?
Chapter 3 How to apply Global Goals to your business
Chapter 4 The Value Chain
Chapter 5 Customer Journey
Chapter 6 Green Communication
Chapter 7 Lean Management
Chapter 8 Green Leadership
Chapter 9 Corporate Social Responsibility
Chapter 10 Apply Global Goal #1 Innovative ideas
Chapter 11 Apply Global Goal #2 Innovative ideas
Chapter 12 Apply Global Goal #3 Innovative ideas
Chapter 13 Apply Global Goal #4 Innovative ideas
Chapter 14 Apply Global Goal #5 Innovative ideas
Chapter 15 Apply Global Goal #6 Innovative ideas
Chapter 16 Apply Global Goal #7 Innovative ideas
Chapter 17 Apply Global Goal #8 Innovative ideas
Chapter 18 Apply Global Goal #9 Innovative ideas
Chapter 19 Apply Global Goal #10 Innovative ideas
Chapter 20 Apply Global Goal #11 Innovative ideas
Chapter 21 Apply Global Goal #12 Innovative ideas
Chapter 22 Apply Global Goal #13 Innovative ideas
Chapter 23 Apply Global Goal #14 Innovative ideas
Chapter 24 Apply Global Goal #15 Innovative ideas
Chapter 25 Apply Global Goal #16 Innovative ideas
Chapter 26 Apply Global Goal #17 Innovative ideas
Chapter 27 Case Study 1
Chapter 28 Case Study 2
Further Reading
Your Help Please!
About the Author

After you have read this ‘How to apply Global Goals’, please leave me your honest review! Thanks

All the Best,
Naomi Mc Laughlan


Why you procrastinate with your business idea(s)

Procrastinating Naomi Mc Laughlan

Several times this week I had entrepreneur client calls which revealed a significant factor that may cause procrastinating behavior. Funny enough each entrepreneur I spoke to this past week operates a different type of business, offering a variety of products and services. And yet, all shared a similar approach to getting started or to finish projects which can potentially aid their businesses.

So what is the problem here?

I can tell you what I consider to be THE major factor; A STRONG WHY is missing!!! Yes, in all cases!

If you do not have a strong WHY, you feel less likely to start or complete something where the outcome is unknown, or where the undertaking may have some form of opportunity costs attached.

It is often easier to not take any action, instead of taking a leap of faith.

Been there, done that too in the past… For example with ‘’ my latest brand addition. It took me to finish my MBA Media Leadership degree first, to being able to fully concentrate on the project (or at least that’s what I told myself LOL)…

So how to overcome procrastination?

Well, the easiest way to overcome procrastination is to evaluate the idea / project from all aspects, for instance time to completion, resources necessary and anticipated advantages if successfully complete, as well as possible drawbacks and ‘worst case scenario’ mapping.

That’s it? Yes, that’s it!

If you clarify why you want to or rather should work on the idea / project, you will have listed all aspects that either speak for or against it.

Lastly, every time you ponder about starting or completion, just remind yourself ‘WHY’ you undertook your new venture in the first place.


All the Best,

Naomi xxx


P.S.: I have 5 spots left for my new Business Coaching & Multimedia Marketing and PR Consulting and Coaching client intake for August. Head over to and secure your spot! I am here for you ❤

P.P.S: Want to learn from me live? Awesome!!! I will be hosting 4 Live Business & Multimedia Seminars in Muenster / Germany in August. Book you tickets via Looking forward to meeting you!

How to make Word Clouds – 31 Day Challenge / Day 24

How to make Word Clouds Naomi Mc Laughlan

Last night we had fun with word clouds…

Together with my daughters I brainstormed words we could use to create a Christmasy themed word cloud  and we came up with the following 44 words:

Love Family Peace Holiday Christmas Food Joy Fun Jesus Merry Mistletoe Children Daughter Father Mother Son Presents Turkey Candy Cane Stockings Peppermint Hot Chocolate Santa Wine Winter Snow Frost Sleigh Bells Reindeer Red Scarf Green White Treat Sweater Home Warm Music Carrot Flake Cookies Milk

We found two different free word cloud website generators and played around with the font, colour, size, layout, focal point, first with WordItOut, with which we generated 10 different styles;

Xmas Word Cloud Naomi Mc Laughlan


We tried out another 16 styles and colour schemes with WordCouds, which offers the options to change the shape, colour scheme, size, font, flatness, and widen and tighten gaps between words.


Both word cloud generators are easy to navigate, whereby the latter needs you to fill words in along with numbers, Xmas Word Cloud Naomi Mc Laughlan examplewhich is initially inserted and you can add your words at the place where the example words are.






I think word clouds can have many uses, for example to visually enhance your marketing copy, for a school, college or University project or to create a unique greeting card for your loved ones. In any case, they are really enjoyable and entertaining to craft and they don’t take long to make either.

Do you like my word clouds?

If so, you can use download them here.

No login or sign up required! 

Let me know what you think.

All the Best & Speak to you tomorrow,

Naomi xxx

P.S.: I am not affiliated with either of the two word cloud creator providers, but I appreciate their free service.

Oops…Last Minute Christmas Preparation – 31 Day Challenge / Day 23

Prepare for Christmas Naomi Mc Laughlan.jpg

For some reason I am not (yet) in the Christmas spirit, which may be caused by the unlike warm weather in Europe. I honestly just realised today, that I have not been shopping to prepare the three day holiday feast and I am not even panicking at all.

I will have to go shopping later and may face long queues, but I don’t mind. Veg Food Store naomi Mc LaughlanI guess, I don’t need to be worried either, as I am not going to fight over a turkey or chicken anyway, as we will have delicious vegetarian / vegan meals, and I am assuming nobody is going to fight over fruits and veggies…



Here are my Top 3 Ideas for Last Minute Gifts:

  1. Candy & Hot Chocolate Jar Hot Candy Chocolate Naomi Mc Laughlan.png

Fill a large clean jar, for example a spaghetti sauce jar with lid, 2/3 with hot chocolate powder, then add mini marshmallows and crushed candy canes. Close the lid and tie a ribbon around the top and decorate with a hand written note or tag.




  1. Raw Vegan Chocolate Truffles 

Truffles Naomi Mc Laughlan.pngMix and blend 100g dry dates, 80g ground almonds or hazelnuts, 1 Tsp. coconut oil, 2 Tsps. chocolate powder, and 2 Tsps. water. Form 12 to 15 balls and roll in ca. 5 Tsps. desiccated coconut, chopped nuts, or for a simple finish, roll them in cocoa powder. Refrigerate for 10 minutes to set and  fill the truffles in a gift pouch.


  1. Photo Collage

Collage Naomi Mc Laughlan.pngChoose your most favourite pictures and create collage online using Canva or PicMonkey.

Print it on paper at home or at your local stationary shop, where you may be able to print it on a canvas, cushion, cup, or key holder.




I will leave you with a ‘Good Luck’ and ‘Stay Sane’ over your last preparations for the next three days.

Let me know what you think.

All the Best & Speak to you tomorrow,

Naomi xxx

(Can you tell that I LOVE CHOCOLATE? 😉 )

P.S.: I am not affiliated with the two online picture editor software providers, but I appreciate their free to use service.

Have a nice 4th Advent & Games Day – 31 Day Challenge / Day 20

Advent Naomi Mc Laughlan

When I was young my parents, me and my siblings used to play hours of board and card games on each Advent Sunday. Not only because there was not much on TV in the late 1980s, but also because we all really enjoyed the family time.

Game 4 Naomi Mc Laughlan

Today is not only the fourth Advent, but also Games Day, which has been celebrated since 1975 worldwide, after a game convention had to be cancelled.

You can check out Games Day participating county’s here.

Game Naomi Mc Laughlan.png

Do you remember the 2000 piece Puzzles, Marbles, Memory or Yatzy®?



My 5 most favourite games:

  1. Mau-Mau (card game)
  2. Domino
  3. City-Country-River (download a free template here)
  4. Memory
  5. Tic-Tac-Toe

What are your favourite games?

Game 2 Naomi Mc Laughlan.png

Let me know what you think.

All the Best & Speak to you tomorrow,

Naomi xxx

How to start a Hermann – A German Culinary Friendship Chain Cake (+Letter) – 31 Day Challenge / Day 12


How to Start a Hermann Naomi Mc Laughlan

You may be wondering – What is a ‘Hermann’ exactly?

…Okay, let me start at the beginning…

In West Germany where I grew up, in the early 1980s to the late 1990s, almost everyone I knew either started their own Hermann or was given one by a friend. I was received many by my dear friends too.

Hermann was a liquid, bubbly cake sourdough that came in a Tupperware box, accompanied with a letter of how to look after him. The instructions outlined how to ‘feed’ Hermann and how to bake one and share three, after a ten day ‘growth’ period.

I have honestly no clue who initially came up with the idea and even a Google search did not clarify who the inventor was, although according to Wikipedia it has been around since the 70s and was also called ‘Good Luck Cake’ and ‘Vatican Bread’. But I wasn’t born by then and I have never heard the other two names before, so I cannot account to it 😉 . Anyway I think he or she made thousands of people happy.

Last weekend my kids were super bored and I remembered how much fun I had when I took part in the friendship chain cake, so we started one ourselves.

Use the below ‘Dough Approach’ to start your Hermann and use the below letter to give to your friends 🙂

Herman A German Friendship Chain Cake Naomi Mc Laughlan


Hermann Raise and Care Naomi Mc Laughlan

I have created another printable version of this recipe, and the letter so that you can print them out and start giving it to your family, friends and colleagues after starting your own Hermann.


Let me know what you think.

All the Best & Speak to you tomorrow,

Naomi xxx

Why & How I started my first Successful Business at Age 21 – 31 Day Challenge / Day 8

My first Business Naomi Mc Laughlan

By the time I was 20 years old I had two young kids; a new-born and one in kindergarten age. So there was no way I could have continued what I was doing before, which was being a model and broadcaster, as that would have required me to work at inconvenient hours throughout the week and travel.

Take away: Fancy jobs don’t work well with family live!

So I decided to take part in a six week ‘Start-Up’ training course, which was offered by the local jobcentre in the town I lived in, in Germany. The course offered a broad overview in terms of how to start a business, how to legally employ people, how to complete an income tax sheet and so on.

I decided to set up a business which would allow me to take my kids to work, without disturbing anyone. I also considered what I am able to do and for what type of business I would not necessarily need further training courses. After an initial market research, I realised that the town I lived in lacked a selection of baby and toddler groups, after-school clubs and programs. So I decided to get into this sector and further ‘niched’ it down to teaching English in small group settings.

I inquired what qualifications are a minimum to start a teaching business and completed several courses, which included Paediatric Fist Aid, Leading a Child and Parent Group and a Cambridge University Fist Certificate in English.

Take away: Training is very important!

Then I wrote up a basic business plan and outlined what I want to offer, at what price and so on.  As I did not want to take up a start-up loan, I planned my business while taking my savings into account only. I also created lesson plans, which I would use for my classes.

The ‘Little People’s Training & Education Center’ was born.

Take away: Creating a business plan is key, to map out the direction of any venture!

Next I searched for available, affordable and suitable premises and found one in walking distance to where we lived in a small alley, just behind the high street.  This was very important, as I wanted to be able to fit my work around the kids and be near my home, in case they were sick for instance and wouldn’t be able to accompany me at work.

I made a list and bought furniture and learning materials, which sounds easier as it actually was, because I had to buy almost all of the English picture and reading books in the Netherlands , as there were very few available in Germany at that time.

The ground floor building with two rooms, office, small kitchenette and restroom was empty when I took it and within a week or so I was able to renovate it with the help of family members and my dear friends and placed chairs and tables, books, toys and everything else in it.

My first Business 3 Naomi Mc Laughlan

Take away:  Finding a suitable business setup and property is an important factor for a Mumpreneur!

Before the grand-opening I designed my branding. My cousin made a large metal sign for me as a present.  I stack decals on all windows and printed t-shirts, baby bibs, flyers and other marketing materials, which were all part of my initial branding strategy.

Take away: Branding helps potential customers and clients to recognise a business, as it aids to differentiate them.

Lastly, I invited the local press to write about my new venture to create as much as free publicity as possible. This really helped me create awareness, to sign up my first full classes and even let to nurseries calling in to book sessions for whole groups of kids.

My First Business 2 Naomi Mc Laughlan

Take away: Local media outlets usually love to write about people who start a new business.

My first Business 4 Naomi Mc Laughlan

Are you thinking of starting or growing a successful business?

Check out my ‘Start-Ups on a Shoestring Budget’ online training course!

All the Best & Speak to you tomorrow,

Naomi xxx

P.S.: I will tell you why and how I eventually sold the business in another post. So stay tuned! 😉